So one of the parts of sales that will likely drive you a bit nuts as a founder is FUD and Counter-FUD.  What’s FUD, if you haven’t heard the term before?  Fear, Uncertainty, and Doubt.  Winning a deal vs. a competitor by getting the prospect to worry about the competitor.  Often by stretching the truth … Continue reading 93% of You Say Competitors Lie To Close Deals. You’ve Gotta At Least Get Good at Counter-FUD.