Blog Posts, Growth, Hiring, Marketing
There is a lot to do in marketing But a new VP of Marketing will really only do 3 things Ask them what those top 3 are before you hire them You may need something different — Jason ✨👾SaaStr.AI Sept 10-12✨ Lemkin (@jasonlk) August 4, 2021 I’ve interviewed 100s of VP of marketing candidates over…
Continue Reading
Blog Posts
Dave Gerhardt was VP Marketing at Drift, acquired for $1B, and then Privy, acquired for $100m, and now runs a great CMO/VPM community called Exit Five. Dave is OG SaaStr from the beginning, so we were able to have a pretty epic deep dive on marketing today, both at a senior level and a deep…
Continue Reading
Blog Posts, Leadership, Marketing, Q&A
Dear SaaStr: How do I drive alignment between my new VP of Marketing and my VP of Sales? The simplest forcing function to help your first VP of Sales and Marketing work well together is for you all to agree on what the #1 core metric in the funnel is. And then what the core…
Continue Reading
Blog Posts, Growth, My App Stack
“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last time we had a great one…
Continue Reading
Blog Posts, Growth, Hiring, Marketing, Q&A
Dear SaaStr: What’s the difference between a VP of Marketing and a VP of Demand Gen? Perhaps nothing. Perhaps. A lot of demand gen leaders want to be a “VP of Marketing” next, and that can be a great hire, and a great title to give them. But in most cases, likely everything. Most VPs…
Continue Reading
Blog Posts, Growth, Marketing, My App Stack
“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. This week we have Sarah Scharf, VP…
Continue Reading
Blog Posts, Early, Growth, Marketing, Sales
So there’s a situation I see happening with many (not most, but many) SaaS companies as they build out the first management team: They hire a VP of Sales that doesn’t think much of the VP of Marketing. And doesn’t work with them. So they bypass marketing, do their own thing, rebuild some of that…
Continue Reading
Blog Posts, Marketing, SaaS Product Pricing, Videos
No pressure, but the pricing model you choose can make or break your SaaS business. But it can be difficult for founders to figure out the right structure for their business. Fortunately, other successful SaaS leaders have experience with this challenge. In a special session from SaaStr Annual 2022, Hristo Borisov (CEO & Founder at…
Continue Reading
Blog Posts, Early, Marketing
So many founders are crestfallen when I tell them hiring an agency to do sales or demand gen for them in the early days has a 0% chance of working — Jason ✨👾SaaStr.AI Sept 10-12✨ Lemkin (@jasonlk) August 8, 2024 So when a startup finally is able to raise a few million dollars, they’re ready…
Continue Reading
Blog Posts, Career Growth & Advice, Company Culture, Featured Videos, Fundraising, Hiring, Human Resources, International Expansion, Leadership, Product, Videos
Knowing how to get funding as a start-up is an invaluable skill. You have the vision, but you need to communicate it effectively for investors to believe in it and provide you with the capital needed to bring it to life. Payhawk’s CEO, Hristo Borisov, and VP of Marketing, Désirée Schildt, have cracked the code….
Continue Reading