vp of marketing

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last time we had a great one…
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Dear SaaStr: What’s the difference between a VP of Marketing and a VP of Demand Gen? Perhaps nothing. Perhaps. A lot of demand gen leaders want to be a “VP of Marketing” next, and that can be a great hire, and a great title to give them. But in most cases, likely everything. Most VPs…
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“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. This week we have Sarah Scharf, VP…
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So there’s a situation I see happening with many (not most, but many) SaaS companies as they build out the first management team: They hire a VP of Sales that doesn’t think much of the VP of Marketing. And doesn’t work with them. So they bypass marketing, do their own thing, rebuild some of that…
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There is a lot to do in marketing But a new VP of Marketing will really only do 3 things Ask them what those top 3 are before you hire them You may need something different — Jason ✨Be Kind✨ Lemkin  (@jasonlk) August 4, 2021 I’ve interviewed 100s of VP of marketing candidates over…
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No pressure, but the pricing model you choose can make or break your SaaS business. But it can be difficult for founders to figure out the right structure for their business. Fortunately, other successful SaaS leaders have experience with this challenge. In a special session from SaaStr Annual 2022, Hristo Borisov (CEO & Founder at…
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So when a startup finally is able to raise a few million dollars, they’re ready to do some marketing. But sometimes, even oftentimes, they want to start with an “agency or two” instead of hiring a real VP of Marketing. These agencies are everywhere. What they are good at: Making nice explainer videos Writing up…
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Knowing how to get funding as a start-up is an invaluable skill. You have the vision, but you need to ‌communicate it effectively for investors to believe in it and provide you with the capital needed to bring it to life. Payhawk’s CEO, Hristo Borisov, and VP of Marketing, Désirée Schildt, have cracked the code….
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The top SaaStr content you might have missed for the week of May 22, 2022.

The top SaaStr content you might have missed for the week of May 15, 2022.