Annual Contracts: Maybe Not All They Are Cracked Up To Be

Annual contracts seem so great. VCs love them, and they do seem to reduce churn.   Seem to. I’ve long been a vocal proponent of annual contracts.  I felt like when I was a SaaS CEO and had to go profitable, they helped saved my rear.  Close, say, a $125k contract, even after a healthy sales … Continue reading Annual Contracts: Maybe Not All They Are Cracked Up To Be