SaaStr Academy
SaaStr Blog
The Latest


In 2023 We Took Advantage Of Our Customers. Do It Again, They’ll Never Forget.
So 2023 was a year where growth proved much harder than before, and many SaaS leaders turned up the screws on existing customers: Large price increases were everywhere We raised prices — without adding more value Customer Success teams turned into upsell teams Customers were threatened to sign long term contracts instead of monthly ones…
Continue Reading

Dear SaaStr: Who Should I Hire First to Get Customer Success Going?
Dear SaaStr: Who Should I Hire First to Get My Customer Success Function Going? Key criteria for first customer success hire: – smart – truly understands and cares about the problem your product solves– lives and breathes making customers happy Rest, you can give on — Jason ✨Be Kind✨ Lemkin (@jasonlk) August 20, 2023…
Continue Reading

5 Top Tips to Drive Down Churn in The Early Days
As a VP of sales at early stage SaaS companies, what’s your best advice for reducing churn rate? A few things that always work to drive down churn in the early days — and later: Make sure you have a strong Head of Customer Success … whose #1 goal is reducing churn. Too many early…
Continue Reading

Why You’re Unfundable in 2023: The Cold, Hard Truths About SaaS AMA Part 2 with SaaStr CEO and Founder Jason Lemkin
Jason Lemkin, CEO and Founder of SaaStr, recently answered our audience’s most pressing questions about the present and future of startups. Here is part 2 of the cold truth about SaaS in 2023.

The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder Jason Lemkin
Jason Lemkin, CEO and Founder of SaaStr, recently answered our audience’s most pressing questions about the present and future of startups. Here is part 1 of the cold truth about SaaS in 2023.

How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider’s CEO and CMO
Hande Cilingir CEO of Insider and Merve Nazlioglu, CMO of Insider, share the 10 game-changing customer marketing tactics they used to achieve to 140% NRR (Net Retention Revenue).

Customer Success Has Gone from The Customer’s Ally To Its Nemesis
So we’ve been writing about the power of a strong, funded, dedicated customer success organization since the beginning of SaaStr way back in 2012. While now mainstream, our early thinking on the power of Second Order Revenue, in many ways, informed a generation of SaaS entrepreneurs and the whole CS space. But … things have…
Continue Reading

If You’re Raising Prices — Did You Raise Value More?
If you do raise prices, how about also adding more value than price increase? E.g., add: – More great features– Close feature gaps– Better support– New integrations, partners– Better API, security– New stakeholders, dashboards, analytics Turns a Rip-Off into a Good Deal — Jason ✨Be Kind✨ Lemkin (@jasonlk) June 4, 2023 For the last…
Continue Reading

Scaling Past $10M ARR: Listening to the Market and Defying Tradition with WorkRamp CEO Ted Blosser (Video)
Scaling a tech startup doesn’t come easy, and when you’ve tried all the conventional SaaS advice, it might be tempting to give up. But sometimes, the road less traveled is the path to success. In an eye-opening workshop, WorkRamp CEO Ted Blosser shares how to overcome setbacks, trust your customers, and defy traditional wisdom to…
Continue Reading

CRO Confidential: Principles that drove Wiz’s $0 to $100M Journey with Wiz CRO Colin Jones (Pod 665 + Video)
In 2020-2021, many SaaS startups faced a unique challenge. With teams spread across the globe, they had to find new working patterns to scale their businesses in a distributed environment. Wiz, one of the fastest-growing SaaS companies focused on security solutions, was one of them. The company helps enterprises internationally with contextual and actionable insights…
Continue Reading

Segmenting Your Sales Goals by Customer Category: Growing. Struggling. And Dire Straits
Everyone usually gets pretty good at segmenting customers by ACV. Large, Medium, and Small. Or at least by splitting up sales-driven and self-service revenue. Or enterprise vs smaller customer. And later, we often start segmenting by vertical and industry. More of you right now should be putting that aside a bit and segmenting your customers…
Continue Reading

SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting (Pod 658 + Video)
In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. Omni is trying to build the next-generation business intelligence (BI) platform. In a year’s time, they’ve built a team with more than 150 years of experience in…
Continue Reading

Gainsight CEO Nick Mehta Shares His Top 10 Mistakes In 10 Years: Part 2 (Pod 657 + Video)
Do you want to avoid the common pitfalls of scaling a startup? Nick Mehta, CEO of Gainsight, shares part two of his 10 top mistakes in 10 years at the company. The first five mistakes many startups make can be found here and include: Not holding leaders to the highest standard Not betting on your…
Continue Reading

Gainsight CEO Nick Mehta Shares His Top 10 Mistakes In 10 Years: Part 1 (Pod 656 + Video)
Scaling a company comes with all kinds of hiccups and failures. Sometimes the best way to avoid hard-to-fix mistakes is by hearing how other people flubbed it while they were scaling. In this week’s Workshop Wednesday, held every Weds at 10 a.m. PST, Nick Mehta, the CEO of almost $200M ARR Gainsight, shares the top…
Continue Reading

CRO Confidential: How Founder-Led Sales Can Transform Your Business with Roam CEO and Founder Howard Lerman and Sam Blond, Partner at Founders Fund (Pod 655 + Video)
Former CEO and founder of Yext and current CEO and founder of Roam, Howard Lerman, shares successful strategies and lessons learned building two successful startups with Sam Blond, Partner at Founders Fund, in this week’s episode of CRO Confidential. Typically, sales leaders are the primary focus of CRO Confidential, but increased demand for this concept…
Continue Reading
Popular Q&A
Dear SaaStr: Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Dear SaaStr: Can an entrepreneur back out of a signed term sheet without damaging their reputation? In my experience — Yes, probably. As a founder, you can back out of a term sheet if something is off, or even if you just get another offer you prefer. There is a lot...
Why You’re Unfundable in 2023: The Cold, Hard Truths About SaaS AMA Part 2 with SaaStr CEO and Founder Jason Lemkin
Jason Lemkin, CEO and Founder of SaaStr, recently answered our audience’s most pressing questions about the present and future of startups. Here is part 2 of the cold truth about SaaS in 2023.
The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder Jason Lemkin
Jason Lemkin, CEO and Founder of SaaStr, recently answered our audience’s most pressing questions about the present and future of startups. Here is part 1 of the cold truth about SaaS in 2023.
7+ Tips On How To Build Your First Sales Team. When You Have Zero Experience Building One.
Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. 🙂 At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep...
15+ Due Diligence Questions You Really Should Be Asking Every VC You Meet
https://twitter.com/jasonlk/status/1295136982658461697 Q: What is the proper way to do due diligence on a VC firm? Here are the things, IMHO and IME, that are most important. First, if you want to do it right, you should diligence both (1) the firm and (2) the...
The 3 Types of Day 1 Pricing: Low End of Normal. Identical. And Anchor High.
Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? I remember years ago I was at an event with the CEO of a SaaS leader. And I asked him how he came up with their freemium pricing model. A data science team? A/B Testing? "No....
Popular Videos
Popular Posts

