Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Guillaume Cabane and Martin Gontovnikas, co-founders of HyperGrowth Partners, Axelle Heems, Senior Director of Growth Operations at Gorgias, and Morgane Palomares, VP of Marketing at Vercel come together to share their scalable, low-CAC (customer-acquisition cost) growth strategies. 

10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

In the ever-evolving world of SaaS, the role of marketing continually adapts and transforms, especially as companies transition through different stages of growth. Kady Srinivasan, the Chief Marketing Officer of Lightspeed Commerce and a veteran in the field with rich experience from companies like Dropbox, Owlet, and Klaviyo, recently shared her invaluable insights on this topic. In this workshop, we delve into the ten pivotal changes in marketing strategies as companies scale, based on Srinivasan’s expertise.

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