Q&AIs it dangerous to accept too high of a valuation?
Why is it dangerous to accept too high of a valuation from an investor for a startup company? A lot of VC advice is a bit self-serving. There are risks…
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Fundraising, Q&AWhy do startups believe it is preferable to sign “simple” term sheets?
Why do startups so often believe it is preferable to sign “simple” seed/series term sheets? It is preferable for a simple, telling and important reason: at least at the seed…
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Q&AWhat does a business co-founder do while the technical co-founders are programming?
What does a business co-founder do while the technical co-founders are programming? Here’s what I did: Recruited a bunch of the rest of the team. Raised the Series A. Closed…
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Blog Posts, Growth, Marketing, Marketing, Q&AWhy Customer Testimonials — Done Right — Are Super Important
How important are customer testimonials? They are incredibly important. We spend so much time marketing and selling to customers. And building stuff for them. But almost no one thinks enough…
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Q&AShould an early stage SaaS startup go for affiliate marketing or a referral program?
Should an early stage SaaS startup go for affiliate marketing or a referral program? Yes, but don’t expect too much. Don’t expect a magic source of a game-changing number of…
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Blog Posts, Q&AHow Do I Start a Successful SaaS Company?
How Do I Start a Successful SaaS Company? I think there are approximately 2 ways to get a new SaaS app off the ground: Option 1: Hustle into The Enterprise….
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Featured Q&A, Q&AWhy do all the tech giants rely on “shadow forces” of temporary employees?
Why do all the tech giants rely on “shadow forces” of temporary employees? There are probably a multitude of reasons. But let me suggest one reason I learned when I…
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Blog Posts, Q&A, SaaS Product Pricing, SalesA Few Thoughts on Renegotiating Old, Way-Too-Good Customer Contracts
How do you re-negotiate an unlimited seat site license SaaS agreement as VP of Sales? Or even just a “bad” contract you gave to a very early customer that now…
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Blog Posts, Q&AWhy is Salesforce better than Zoho CRM?
Why is Salesforce better than Zoho CRM? Here is why: Salesforce is better than Zoho CRM, or really any other CRM, if that’s what your sales leadership and team is…
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Blog Posts, Q&AWhy do tech companies pay their employees so much money?
Why do tech companies pay their employees so much money? Historically, there has been 1 good solid reason to pay top employees at software companies a lot: leverage. Historically, a…
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Blog Posts, Featured Q&A, Product, Q&A, SalesWhen Not to Offer a Free Trial. Answer: When Your App Simply Can’t Pull it Off.
Are there SaaS companies that don’t offer free trials? Lots of SaaS companies don’t offer a free trial — intentionally. A free trial is a bad idea if: Your product…
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Blog Posts, Featured Q&A, Q&AWhat is the hardest rejection you’ve ever had in sales?
What is the hardest rejection you’ve ever had in sales? The hardest rejection I’ve had in sales was around renewals. Especially ones I thought we really had earned. But still…
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Blog Posts, Q&AHow motivating is it to work for a company that knowingly doesn’t promote from within?
How motivating is it to work for a company that knowingly doesn’t promote from within? Boy, this can be a tough one. Your best managers are often working for you…
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Blog Posts, Q&AHere are some tech side gigs that were so successful they quit their jobs?
Who are some examples of people in the tech industry who started a side gig that eventually made enough for them to quit their jobs? In SaaS, the stand-out example…
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Blog Posts, Marketing, Q&A10 Learnings On How To Build Your Own Community
How did you get started creating your SaaStr community, and how could I get started on making one for a different industry? We certainly never would have predicted that answering…
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