How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

by | Apr 30, 2024 | Blog Posts, Early, Featured Podcasts, Featured Videos, Sales, Sales, Videos, Workshop Wednesdays | 0 comments

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion.

While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. The three topics we’ll focus on are:

The importance of staying focused and how to say no.
Ways to scale that don’t include rampant inefficiency and burn.
How to build operational excellence into your organization at different stages of the growth curve.

5 Lessons Learned from a 20+ Years Operator Turned First-Time Founder with ex-Synk and Elastic CMO Jeff Yoshimura

5 Lessons Learned from a 20+ Years Operator Turned First-Time Founder with ex-Synk and Elastic CMO Jeff Yoshimura

by | Mar 19, 2024 | Blog Posts, Early, Q&A, Videos, Workshop Wednesdays | 0 comments

Jeff is the co-founder of a new stealth startup, a previous CMO at Snyk, and an operator at Elastic, Zuora, and Salesforce. His day-to-day role as a first-time founder involves a lot of work around creating and building the MVP product and filtering out all of the noise in this SaaS ecosystem. Now, Jeff shares five themes and his lessons learned over the past 6-8 months as a founder vs. an operator. 

Pin It on Pinterest