The hardest phase of SaaS, at least for the founders, is the phase from Initial Traction ($1-$2m in ARR + 80%-100% YoY growth) to the next phase — Initial Scale. Inevitability in SaaS comes around $10m in ARR, plus or minus.   Once you hit this point, you have a brand, you have a fully … Continue reading From Initial Traction to Initial Scale (~$10M in ARR): The Hardest Phase. But — The Cavalry is Coming.