When I was figuring out B2B as SaaS CEO for the first time, the last thing I wanted to do was a Customer / User Conference.  I understood the importance of events like Dreamforce.  Salesforce is a complex product, with (sometimes) long deployment cycles, professional services, dedicated admins, and all that.  But I thought I … Continue reading Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference