When does Freemium also work to generate leads for enterprise prospects?

It clearly works sometimes.

Two great case studies are Zoom and Slack:

Overall, this strategy works well with products that are incredibly simply to deploy.

This strategy works less well when there is a lot of business process change involved, and a lengthy deployment period. In those cases, the self-service option often works “worse” than a human-driven one.

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Published on May 2, 2019

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