Roundtrip Revenue & Buying Your Customers’ Products: Probably, Just Do It
If you’ve been around since the earlier days of the internet , a certain phrase may send shivers up your spine — “Roundtrip Revenue.” People went to jail at AOL for this, overstating revenue by as much as $1 billion that wasn’t really real. It was just matched against AOL purchases, making the revenues in … Continue reading Roundtrip Revenue & Buying Your Customers’ Products: Probably, Just Do It
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