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Blog Posts, Marketing, SaaS Product Pricing, Videos

How Not to Go Cheap: The Data Behind Staying Away from Freemium and Focusing on Premium with Payhawk CEO Hristo Borisov and VP of Marketing Désirée Schildt (Video)

No pressure, but the pricing model you choose can make or break your SaaS business. But it can be difficult for founders to figure out the right structure for their business. Fortunately, other successful SaaS leaders have experience with this challenge. In a special session from SaaStr Annual 2022, Hristo Borisov (CEO & Founder at…
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Blog Posts, Career Growth & Advice, Company Culture, Featured Videos, Fundraising, Hiring, Human Resources, International Expansion, Leadership, Product, Videos

Going from Series A to Unicorn in Less Than 12 Months with Payhawk Co-Founder/CEO Hristo Borisov and VP of Marketing Désirée Schildt (Video)

Knowing how to get funding as a start-up is an invaluable skill. You have the vision, but you need to ‌communicate it effectively for investors to believe in it and provide you with the capital needed to bring it to life. Payhawk’s CEO, Hristo Borisov, and VP of Marketing, Désirée Schildt, have cracked the code….
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