So while many in B2B2B are still struggling today — Salesforce has predicted growth will fall to single-digits — the U.S. economy overall remains very strong. So it would make sense that SaaS companies that sell primarily to customers outside of tech, “B2B2C”, would be having their moment.  Even if B2B2B folks that were on … Continue reading Shopify and Toast and Monday Are On Fire: There’s No “Downturn” in B2B2C