Everyone is a bit different, but let me give you one piece of advice that always works:

Lead with your strength. Cut to your best metric, your best logos, the best part of your product.

Don’t beat around the bush. Don’t talk for 10 minutes about the industry. Skip the Rogue One talk.

Any great CEO and any great salesman knows how to lead with strength.

If you don’t do that, I lose faith very quickly …

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