The faster you grow,The more churn is masked. Just make sure you really know what's to come. — Jason ✨🇬🇧SaaStr LDN June 4-5✨ Lemkin (@jasonlk) March 4, 2021 Some thoughts on things … you don’t really get until about $8m-$10m ARR or so: Churn Lurks. Churn doesn’t happen overnight, especially with annual contracts. It lurks. … Continue reading 6 Things in SaaS That Are Only Obvious At Scale