Some thoughts on things … you don’t really get until about $8m-$10m ARR or so: Churn Lurks. Churn doesn’t happen overnight, especially with annual contracts. It lurks. Use customer visits, NPS surveys, and more to root it out before it happens. Oftentimes, you don’t even lose customers until Year 3. So it really only hits … Continue reading 7 Things in B2B That Are Only Obvious At Scale