I agree with most Start-Up Truisms.  One of the best ones is Don’t Chase the Shiny Penny.  Double Down on What Works. For sure this is true in SaaS.  If you’ve got a good thing in a certain vertical, double down there.  If you have mid-market customers but not many in the enterprise or low-end, focus … Continue reading Your (Belated) SaaS New Year’s Resolution: Add a Layer