What Is SaaStr?

About SaaStr: SaaStr began in 2012 as a simple attempt via a WordPress blog, together with a few answers on Quora, to help share back Jason M. Lemkin’s learnings of going from $0 to $100m ARR with the next generation of great SaaS and B2B entrepreneurs.

It has since gone on to become perhaps the largest web community of SaaS founders and entrepreneurs, with over 2.5M views per month across the web, and over 16 million+ views on Quora.


The core SaaStr long-form content first appears here on www.saastr.com, and then on Quora, as well as via syndication in Forbes, The Wall Street Journal, Enterprise Irregulars, and other leading media.  Forbes named SaaStr one of the Top 100 blogs for entrepreneurs, and Inc. named SaaStr one of The 50 Best Websites for Entrepreneurs.


SaaStr also consists of over 1,400 additional posts and answers on Quora, where Jason M. Lemkin is consistently one of the Top 3 most popular authors (and has been named a Top Writer three times).  If you want a lot more SaaStr content, also view us on Quora.

Screen Shot 2016-01-21 at 2.04.56 PM

We also hold the SaaStr Annual every year (the first in February ’15 drew over 2,000 SaaS founders and execs, and we plan on 5,000 for ’16), as well as SaaStr Social meet-ups every 4-6 months that draw hundreds of SaaS entrepreneurs together to talk all things recurring revenue:


Screen Shot 2014-08-18 at 12.44.53 PM


About Jason M. Lemkin:

Jason M. Lemkin is a 2x founder, 1x VC, and constant SaaS enthusiast.

He led or sourced the first VC investments in many leading enterprise/SaaS start-ups, Guidespark, Greenhouse.io, Pipedrive, Algolia, Talkdesk, Parklet.co, RainforestQA, Salesloft, Avanoo, Perfect Pipeline, Logikcull, and more.  Collectively, these start-ups are worth in excess of one billion dollars.

He is also an advisor or smaller investor in Showpad, FrontApp, Influitive, BetterWorks, and other SaaS leaders. Jason has co-founded two successful start-ups selling to the enterprise.  Before SaaStr and VC investing, he was CEO and co-founder of EchoSign, the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc.

He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.

Screen Shot 2014-01-24 at 5.07.04 PMPrior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding.  The technology, built into implantable power cells, has gone on to help extend the lives of thousands.

He has no known hobbies.


Profile on Quora http://qr.ae/pRB

Headshot here (medium-sized).  Super-sized here.

SaaStr logo files here.


About Gretchen DeKnikker:

gd-bioGretchen DeKnikker is the COO at SaaStr.  Armed with her magic wand, she’s creating a world beyond a blog that connects the global SaaS community both online and off.

Gretchen has been launching and growing SaaS companies and platforms since way back in the last century with 5 startups under her belt. Most recently, she was the co-founder and CMO of SocialPandas. Previously, she launched LivePerson’s (LPSN) Apps Marketplace platform where she led integration efforts resulting in a network of over 30 partners in under a year.  At Genius.com, Gretchen headed up business development where she built a network of alliances and resellers that influenced 30% of new revenue as well as garnering Salesforce.com Customer’s Choice awards.  Her big claim to fame within the SaaStr community is being employee #5 at EchoSign where she landed early strategic accounts like GE Capital and Facebook and grew the user base at British Telecom by 20x. Gretchen attended “Dotcom University” double majoring in Boom and Bust and now holds an MBA from UC Berkeley.

In her spare time, Gretchen is a bacon worshiper, mediocre yogi, and aspiring bourbon aficionado. She loves San Francisco, hip hop, and all things tech.

There are 22 comments

  1. Kamil Rudnicki

    Thanks. I’m reading your entire blog and quora like a best selling book. Very valuable for companies outside US. Keep teaching. I’m thinking why I found this blog so late :)

  2. Jeremy


    I really enjoyed your video talking about some of the hard times and how you look at inbound lead velocity. Thank you for sharing. Very valuable information you have on here.

  3. Steven Hambleton

    Great reading Jason! We’re embarking on our first SaaS project, first and foremost because I want to use it and nothing else on the market does quite what I want it to. I believe people will find value in the same things we do.

  4. Scott Winn

    Hello Jason,

    Wondering if the SaaStr Conference will be useful to a consumer Saas CEO. Seems like it is weighted toward enterprise SaaS.

    Time is money – should I make the investment?

    1. Jason Lemkin

      Probably it will be less valuable, unless you have a sales team you are scaling. If you don’t, you’ll get less out of your peers and other CEOs there. When in doubt — don’t come (no joke).

      1. Scott Winn

        Thank you Jason for the candid comment. It is unlikely we would ever need/have a sales team with the business we are currently building (machine learning being used to monitor social media). We believe there is an eventual place for our technology in the enterprise space, but the GTM would probably be via a partner strategy that would enhance an existing offering and leverage an existing enterprise sales force.

  5. Alexander Knapp

    Hello! I love your events. I am intrigued by your many speakers and learn so much about business. I am currently starting a Youth Startup called Youth Forge. In a nutshell, we help connect youth (Ages: 14-21) to other youth entrepreneurs locally. We are young and we are going to prove that it doesn’t matter how old you are, anyone can be successful. I have one question, it’s simple. What process does someone have to go through to be accepted (entered) as a speaker for an event hosted by *SaaStr*? Please lemme know the scoop. Thanks -Alex

  6. Eliz Lowery

    Gretchen or Jason,
    If we did a convertible note round, $825,000 for 20% and we only filled $425,000, but we took that money and made a great prototype, portal, trademarks, etc. So we produced a lot of value, but rather than filling out the note, we need to do larger round instead, what happens to the %, does it still convert at 20% or shouldn’t it be pro-rated? Thanks

Post Your Thoughts