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The SaaStr Academy

SaaStr Academy provides you with all of the knowledge and best practices you need in whatever format works the best for you–whether you like blogs, podcasts, videos, ebooks, Q&A, or more!

Our primary reason for existence and our biggest passion is our community. And our community is fueled by our content. Now you can have all of the great SaaStr content you love in one place–easily sortable by content type, company stage, role, and topic!

300+ Lessons In How To Scale Faster

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Best of Sales

Popular Posts

A Framework For Your First SaaS Sales Comp Plan (Updated)

A Framework For Your First SaaS Sales Comp Plan (U...

The 48 Types of VP Sales. Make Deadly Sure You Hire the Right One.

The 48 Types of VP Sales. Make Deadly Sure You Hir...

How Cheap a Product Can You Have And Still Have Salespeople?

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2013-08-13-at-1-07-13-pm.jpg" alt="How Cheap a Product Can You Have And Still Have Salespeople?" />

How Cheap a Product Can You Have And Still Have Sa...

When You Hire Your First Sales Rep — Just Make Sure You Hire Two

When You Hire Your First Sales Rep — Just Ma...

What a Great VP Sales Actually Does. Where The Magic Is. And When to Hire One.

What a Great VP Sales Actually Does. Where The Mag...

Why Competition Is So Bitter in SaaS: Oligopolies and Dominant Strategy Equilibriums

<img decoding="async" alt="Why Competition Is So Bitter in SaaS: Oligopolies and Dominant Strategy Equilibriums" data-src="https://www.saastr.com/wp-content/uploads/2018/04/sales1-440x264.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/04/sales1-440x264.jpg" alt="Why Competition Is So Bitter in SaaS: Oligopolies and Dominant Strategy Equilibriums" />

Why Competition Is So Bitter in SaaS: Oligopolies ...

What Makes a Great VP of Sales and How to Hire One

What Makes a Great VP of Sales and How to Hire One

Your #1 Sales Rep Should Be Driving a Tesla Plaid By Month 12. (And Not Buying a Panerai Watch) — Updated

Your #1 Sales Rep Should Be Driving a Tesla Plaid ...

Curse of the ‘Middlers’: Why Happiness Officers Can’t Stand In for True Sales Professionals

Curse of the ‘Middlers’: Why Happiness...

If Your VP Sales Isn’t Going to Work Out — You’ll Know in 30 Days

If Your VP Sales Isn’t Going to Work Out ...

The Second-Timers: Nick Mehta, CEO of Gainsight – “Never Stop Hiring Reps”

The Second-Timers: Nick Mehta, CEO of Gainsight &#...

How My VP, Sales Doubled Our Sales in 90 Days. And No, It Wasn’t Magic.

How My VP, Sales Doubled Our Sales in 90 Days. And...

5 Tips to Grow 10-20% Faster Than Plan This Year

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2015/03/just-a-little-bit-more-440x264.jpeg" alt="5 Tips to Grow 10-20% Faster Than Plan This Year" />

5 Tips to Grow 10-20% Faster Than Plan This Year

Silos-in-the-Enterprise: Good. But Not All They Are Cracked Up to Be.

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2013-08-27-at-2-15-23-pm.jpg" alt="Silos-in-the-Enterprise: Good. But Not All They Are Cracked Up to Be." />

Silos-in-the-Enterprise: Good. But Not All They Ar...

Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home.

Why The Greatest Sales Teams Just Kill It On Dec 3...

Why The Greatest Sales Teams Just Kill It On Dec 31. When Everyone Else Has Gone Home. (Updated)

Why The Greatest Sales Teams Just Kill It On Dec 3...

To Really Scale, You Need $1M on Your Balance Sheet for Every $2M in ARR

<img decoding="async" alt="To Really Scale, You Need $1M on Your Balance Sheet for Every $2M in ARR" data-src="https://www.saastr.com/wp-content/uploads/2018/06/motorpower.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/motorpower.jpg" alt="To Really Scale, You Need $1M on Your Balance Sheet for Every $2M in ARR" />

To Really Scale, You Need $1M on Your Balance Shee...

7 Learnings: Building Your First, Great Sales Development (SDR) Team

<img decoding="async" alt="7 Learnings: Building Your First, Great Sales Development (SDR) Team" data-src="https://www.saastr.com/wp-content/uploads/2018/06/Kyle_Richless.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/Kyle_Richless.jpg" alt="7 Learnings: Building Your First, Great Sales Development (SDR) Team" />

7 Learnings: Building Your First, Great Sales Deve...

“The Predictable Revenue Guide To Tripling Your Sales” by Aaron Ross and Jason M. Lemkin — Download Part 1 Now!

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2014-05-15-at-5-40-52-am.jpg" alt="“The Predictable Revenue Guide To Tripling Your Sales” by Aaron Ross and Jason M. Lemkin — Download Part 1 Now!" />

“The Predictable Revenue Guide To Tripling Y...

Inbound or Outbound Sales? The Answer is Yes

Inbound or Outbound Sales? The Answer is Yes

How to Ensure Your First 2 Sales Reps Actually Work Out (Updated)

How to Ensure Your First 2 Sales Reps Actually Wor...

Should Your VP Sales Start Off as a Player-Coach? (UPDATED)

Should Your VP Sales Start Off as a Player-Coach? ...

Why It May Take You 12-18 Months to Hire a Great VP, Sales — Period. And What to Do About It.

Why It May Take You 12-18 Months to Hire a Great V...

SaaS and The 7-10 Year Sales Cycle

SaaS and The 7-10 Year Sales Cycle

How the VPs of Sales of Talkdesk, Zenefits, Showpad and GuideSpark all Doubled Sales in One Sales Cycle

How the VPs of Sales of Talkdesk, Zenefits, Showpa...

Pick Up The Phone. Answer the Chat. Be Present.

<img decoding="async" alt="Pick Up The Phone. Answer the Chat. Be Present." data-src="https://www.saastr.com/wp-content/uploads/2018/06/mimirogers.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/mimirogers.jpg" alt="Pick Up The Phone. Answer the Chat. Be Present." />

Pick Up The Phone. Answer the Chat. Be Present.

From Marketo to Engagio: 7 Things That I’ve Learned Building Sales at an Early-stage Startup

From Marketo to Engagio: 7 Things That I’ve ...

Sorry, But Your Start-Up’s Team Isn’t Actually Any More Agile Than the Big Guys. Why You Really Still Can Win.

Sorry, But Your Start-Up’s Team Isn’t ...

I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early.

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/Screen-Shot-2015-04-28-at-3.07.24-PM.jpg" alt="I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early." />

I Hired My VP of Marketing at $20k MRR. It Wasn...

How To (Successfully) Source Your First 2 Sales Reps

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/Screen-Shot-2015-08-31-at-9.11.01-AM.jpg" alt="How To (Successfully) Source Your First 2 Sales Reps" />

How To (Successfully) Source Your First 2 Sales Re...

Your Variable Comp Plans for Next Year: More Are Better

Your Variable Comp Plans for Next Year: More Are B...

Money, Bonuses, “Customers That Waste My Time”, and Greed: You Get What You Pay For

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2013-09-08-at-7-15-00-pm.jpg" alt="Money, Bonuses, “Customers That Waste My Time”, and Greed: You Get What You Pay For" />

Money, Bonuses, “Customers That Waste My Tim...

Your Variable Comp Plans for Next Year: You Probably Need More of Them

Your Variable Comp Plans for Next Year: You Probab...

How We Increased Sales Nearly 100% In One Quarter

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/Screen-Shot-2016-01-14-at-1.04.27-PM-1.jpg" alt="How We Increased Sales Nearly 100% In One Quarter" />

How We Increased Sales Nearly 100% In One Quarter

Your Quickest Way to Grow Faster: Move from Quarterly to Monthly Quotas. Today. Now.

<img decoding="async" alt="Your Quickest Way to Grow Faster: Move from Quarterly to Monthly Quotas. Today. Now." data-src="https://www.saastr.com/wp-content/uploads/2018/06/Screen-Shot-2017-03-01-at-2.21.26-PM.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/Screen-Shot-2017-03-01-at-2.21.26-PM.jpg" alt="Your Quickest Way to Grow Faster: Move from Quarterly to Monthly Quotas. Today. Now." />

Your Quickest Way to Grow Faster: Move from Quarte...

How to Hire A Great VP Sales: The Full Video and Transcript

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2014-08-18-at-10-37-01-am.jpg" alt="How to Hire A Great VP Sales: The Full Video and Transcript" />

How to Hire A Great VP Sales: The Full Video and T...

How to Cope With Long Sales Cycles

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/orvereanver.jpg" alt="How to Cope With Long Sales Cycles" />

How to Cope With Long Sales Cycles

A Great VP of Sales Isn’t Great at Everything

A Great VP of Sales Isn’t Great at Everythin...

Can You Scale Sales in the Bay Area? $30k ACV is Probably The Cut-Off

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/churnimage.jpg" alt="Can You Scale Sales in the Bay Area? $30k ACV is Probably The Cut-Off" />

Can You Scale Sales in the Bay Area? $30k ACV is P...

Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.

Can an 8-Person StartUp Sell to a CIO? Yes —...

That Super-Successful VP of Sales. Great? Or Just Lucky?

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/mrluckybigger.jpg" alt="That Super-Successful VP of Sales. Great? Or Just Lucky?" />

That Super-Successful VP of Sales. Great? Or Just ...

10 Rules to Being a VP of Sales in a Startup

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/Screen-Shot-2015-12-22-at-12.53.28-PM-1.png" alt="10 Rules to Being a VP of Sales in a Startup" />

10 Rules to Being a VP of Sales in a Startup

BATNA – Why You are So Bad at Sales

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/Screen-Shot-2017-01-31-at-4.55.29-PM-e1485910578289.jpg" alt="BATNA – Why You are So Bad at Sales" />

BATNA – Why You are So Bad at Sales

See How Far Your VPs Can Take You. You May Be Surprised.

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/alltheway.jpg" alt="See How Far Your VPs Can Take You. You May Be Surprised." />

See How Far Your VPs Can Take You. You May Be Surp...

Outbound Always Works. If You Do It Right. And You Put In The Time.

Outbound Always Works. If You Do It Right. And You...

Why You’ll Need Just About $3,000,000 to Build Your First Real Sales & Marketing Team

Why You’ll Need Just About $3,000,000 to Bui...

SaaStr Podcast #152: Lars Nilsson, VP of Global Inside Sales @ Cloudera on Why SDRs Are The Most Important Role In The Sales Function

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/05/podcast-featured-152-Lars-Nilsson@2x-300x200-1.jpg" alt="SaaStr Podcast #152: Lars Nilsson, VP of Global Inside Sales @ Cloudera on Why SDRs Are The Most Important Role In The Sales Function" />

SaaStr Podcast #152: Lars Nilsson, VP of Global In...

Beware of the Confidence of High Win Rates

Beware of the Confidence of High Win Rates

One Tough (But Rewarding) Job: Being the First Sales Rep at a SaaS Startup

One Tough (But Rewarding) Job: Being the First Sal...

"Talk to You in 2021": When There Isn't Budget

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/Screen-Shot-2016-10-30-at-9.27.41-AM.jpg" alt=""Talk to You in 2021": When There Isn't Budget" />

"Talk to You in 2021": When There Isn�...

Best of Customer Success

Popular Posts

CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue.

<img decoding="async" alt="CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue." data-src="https://www.saastr.com/wp-content/uploads/2013/02/secondorder-440x264.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" src="https://www.saastr.com/wp-content/uploads/2013/02/secondorder-440x264.png" alt="CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue." />

CLTV Isn’t The Whole Story. Don’t Shor...

If You Have 10 {Unaffiliated} Customers in SaaS — You Have Something.

If You Have 10 {Unaffiliated} Customers in SaaS &#...

The $2 Million(*) Dollar Man/Woman: How to Think About Scaling Your Customer Success Team (Updated)

The $2 Million(*) Dollar Man/Woman: How to Think A...

I Never Lost a Customer I Actually Visited In Person (Updated)

I Never Lost a Customer I Actually Visited In Pers...

Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/boxstar-1.jpeg" alt="Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty" />

Dreamforce, Arse-Kissing, and Behavioral vs. Attit...

Dreamforce, BoxWorks, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/boxstar-1.jpeg" alt="Dreamforce, BoxWorks, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty" />

Dreamforce, BoxWorks, Arse-Kissing, and Behavioral...

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2013-10-11-at-12-30-08-pm.jpg" alt="In The Early Days, You Won’t Have Enough Customers. But Your Mini-Brand Will Come to Your Rescue." />

In The Early Days, You Won’t Have Enough Cus...

Your (Belated) SaaS New Year’s Resolution: Add a Layer

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-05-at-8.02.54-AM-440x264.png" alt="Your (Belated) SaaS New Year’s Resolution: Add a Layer" />

Your (Belated) SaaS New Year’s Resolution: A...

Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference

<img decoding="async" alt="Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference" data-src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2014-06-02-at-5-30-26-pm.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" alt="Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference" data-src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2014-06-02-at-5-30-26-pm.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2014-06-02-at-5-30-26-pm.jpg" alt="Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference" />

Got 100 Customers? Believe It Or Not, It’s T...

Your Customer Success Team. Hire Early. And No Squishy Goals — It’s All About the Numbers.

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2013-03-01-at-3-49-12-pm.jpg" alt="Your Customer Success Team. Hire Early. And No Squishy Goals — It’s All About the Numbers." />

Your Customer Success Team. Hire Early. And No Squ...

Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference

<img decoding="async" alt="Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference" data-src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2014-06-02-at-5-30-26-pm.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" alt="Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference" data-src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2014-06-02-at-5-30-26-pm.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2014-06-02-at-5-30-26-pm.jpg" alt="Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference" />

Got 100 Customers? Believe It Or Not, It’s T...

Your Customer Success Team. Hire Early. And No Squishy Goals — It’s All About the Numbers.

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2013-03-01-at-3-49-12-pm.jpg" alt="Your Customer Success Team. Hire Early. And No Squishy Goals — It’s All About the Numbers." />

Your Customer Success Team. Hire Early. And No Squ...

Turns Out, 85% of the World Likes “Contact Me”. Even Though You Don’t.

Turns Out, 85% of the World Likes “Contact M...

Everyone in SaaS Needs to Do Customer Support. At Least Until You Have 50-100 Employees. But Ideally, Forever.

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2014-02-14-at-4-39-57-pm-1.jpg" alt="Everyone in SaaS Needs to Do Customer Support. At Least Until You Have 50-100 Employees. But Ideally, Forever." />

Everyone in SaaS Needs to Do Customer Support. At ...

Want Happy Customers? Implement the 5-Visits-Plus-2-Badges Rule. For Your Customer Success Team — And You. (Updated)

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2013-11-08-at-2-15-55-pm.jpg" alt="Want Happy Customers? Implement the 5-Visits-Plus-2-Badges Rule. For Your Customer Success Team — And You. (Updated)" />

Want Happy Customers? Implement the 5-Visits-Plus-...

Silos-in-the-Enterprise: Good. But Not All They Are Cracked Up to Be.

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2013-08-27-at-2-15-23-pm.jpg" alt="Silos-in-the-Enterprise: Good. But Not All They Are Cracked Up to Be." />

Silos-in-the-Enterprise: Good. But Not All They Ar...

How to Think About The Huge Expenses of Events and Tradeshows

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/Adobe_Echosign_06.jpg" alt="How to Think About The Huge Expenses of Events and Tradeshows" />

How to Think About The Huge Expenses of Events and...

Why You’ll Want to Raise $100,000,000+ for Your SaaS Start-Up: The Incremental Customer

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2013-04-09-at-2-17-35-pm.jpg" alt="Why You’ll Want to Raise $100,000,000+ for Your SaaS Start-Up: The Incremental Customer" />

Why You’ll Want to Raise $100,000,000+ for Y...

Prisoners, And Why It Doesn’t Really Matter Your App Is So Hard to Rip Out

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2013-06-06-at-12-29-12-pm.jpg" alt="Prisoners, And Why It Doesn’t Really Matter Your App Is So Hard to Rip Out" />

Prisoners, And Why It Doesn’t Really Matter ...

Why It’s Year 3 When You Lose Your Larger Customers

<img decoding="async" alt="Why It’s Year 3 When You Lose Your Larger Customers" data-src="https://www.saastr.com/wp-content/uploads/2018/06/thelma.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/thelma.jpeg" alt="Why It’s Year 3 When You Lose Your Larger Customers" />

Why It’s Year 3 When You Lose Your Larger Cu...

Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/customers.png" alt="Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS" />

Why There Is a 50/50 Chance You’ll Tilt Upma...

We All Get To Our First 50 Customers Our Own Way. Then It’s All The Same.

We All Get To Our First 50 Customers Our Own Way. ...

7 Simple Ideas to Immediately Improve Your Conversion Rates in SaaS

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/monthlynewusers.png" alt="7 Simple Ideas to Immediately Improve Your Conversion Rates in SaaS" />

7 Simple Ideas to Immediately Improve Your Convers...

Pick Up The Phone. Answer the Chat. Be Present.

<img decoding="async" alt="Pick Up The Phone. Answer the Chat. Be Present." data-src="https://www.saastr.com/wp-content/uploads/2018/06/mimirogers.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/mimirogers.jpg" alt="Pick Up The Phone. Answer the Chat. Be Present." />

Pick Up The Phone. Answer the Chat. Be Present.

Measure Your Churn. But What’s Even More Important is to Measure Your “Almost Churn”. 5 Tricks to Help You Here.

<img decoding="async" alt="Measure Your Churn. But What’s Even More Important is to Measure Your “Almost Churn”. 5 Tricks to Help You Here." data-src="https://www.saastr.com/wp-content/uploads/2018/06/unhappy-customers.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/unhappy-customers.jpg" alt="Measure Your Churn. But What’s Even More Important is to Measure Your “Almost Churn”. 5 Tricks to Help You Here." />

Measure Your Churn. But What’s Even More Imp...

Customer Success Is A Single Digit Hire (Updated)

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/Screen-Shot-2015-06-28-at-9.04.40-AM.jpg" alt="Customer Success Is A Single Digit Hire (Updated)" />

Customer Success Is A Single Digit Hire (Updated)

Don’t Fear Business Process Change. It’s (Usually) a Good Thing.

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/group_training_class-1.jpg" alt="Don’t Fear Business Process Change. It’s (Usually) a Good Thing." />

Don’t Fear Business Process Change. It’...

The Ultimate SaaS Guide to Setting Up the Perfect NPS Campaign

The Ultimate SaaS Guide to Setting Up the Perfect ...

The Second-Timers: Mark Organ, CEO/Founder of Influitive and Eloqua: “10 Hard-Won Lessons”

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/teaminfluitive.jpg" alt="The Second-Timers: Mark Organ, CEO/Founder of Influitive and Eloqua: “10 Hard-Won Lessons”" />

The Second-Timers: Mark Organ, CEO/Founder of Infl...

Money, Bonuses, “Customers That Waste My Time”, and Greed: You Get What You Pay For

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/screen-shot-2013-09-08-at-7-15-00-pm.jpg" alt="Money, Bonuses, “Customers That Waste My Time”, and Greed: You Get What You Pay For" />

Money, Bonuses, “Customers That Waste My Tim...

Don’t Fire Your “Worst” Customers. Hire Them a Psychiatrist Instead.

Don’t Fire Your “Worst” Customer...

CEO’s Guide to Customer Success Budget Planning

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/5-how-many-csms.jpg" alt="CEO’s Guide to Customer Success Budget Planning" />

CEO’s Guide to Customer Success Budget Plann...

Why CAC is Usually Irrelevant in Early-ish Stage SaaS Companies (vs. B2C Where It’s Critical)

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/Screen-Shot-2015-01-29-at-1.14.51-PM.jpg" alt="Why CAC is Usually Irrelevant in Early-ish Stage SaaS Companies (vs. B2C Where It’s Critical)" />

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What should B2B SaaS companies do to ensure the success of their customers and reduce churn?

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SaaStr Podcast #091: Jason Lemkin, Founder & VC @ SaaStr On Why Founders Must Be 110% Committed to Sales

SaaStr Podcast #091: Jason Lemkin, Founder & ...

SaaStr Podcast on Time, Core Metrics and More on “Ramp Podcast”

SaaStr Podcast on Time, Core Metrics and More on &...

SaaStr Podcast #112: Brad Feld, Co-Founder & VC @ Foundry Group Discusses Structuring Your SaaS Startup for Scalability

SaaStr Podcast #112: Brad Feld, Co-Founder & ...

SaaStr Podcast #062: John Barrows (Owner, Sales Trainer @ j.barrows LLC) Shares Why Unprofitable Customers Must Be Fired

SaaStr Podcast #062: John Barrows (Owner, Sales Tr...

SaaStr Podcast #095: JD Peterson, CMO @ Trello Discusses Why Now Is The Hardest But Best Time To Be A Marketer

SaaStr Podcast #095: JD Peterson, CMO @ Trello Dis...

SaaStr Podcast #075: David Thompson, CMO @ Domo Discusses Whether B2B Branding Today Is More Like Consumer Or Enterprise Branding

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2018/06/podcast-featured-75-David-Thompson@2x.png" alt="SaaStr Podcast #075: David Thompson, CMO @ Domo Discusses Whether B2B Branding Today Is More Like Consumer Or Enterprise Branding" />

SaaStr Podcast #075: David Thompson, CMO @ Domo Di...

SaaStr Podcast #106: Alex Rosen, Managing Director @ IDG Ventures On Why Early Stage SaaS Metrics Don’t Matter

SaaStr Podcast #106: Alex Rosen, Managing Director...

SaaStr Podcast #007: Doug Pepper, General Partner @ Shasta Ventures Discusses What It Takes to Attract Series A Investors in SaaS

SaaStr Podcast #007: Doug Pepper, General Partner ...

SaaStr Podcast #009: Josh Stein @ DFJ on What Makes a Truly Great SaaS CEO

SaaStr Podcast #009: Josh Stein @ DFJ on What Make...

Saastr Podcast #066: Jeff Fernandez, Founder & CEO @ Grovo Discusses Why CEOs Should Lead From the Heart & Walk the Sales Floor

Saastr Podcast #066: Jeff Fernandez, Founder &...

SaaStr Podcast #099: Luke Retterath, Head of Demand Gen @ Duo Security Discusses How To Hire & Assess The Best Candidates in Demand Gen

SaaStr Podcast #099: Luke Retterath, Head of Deman...

SaaStr Podcast #128: Nicolas Dessaigne, Founder & CEO @ Algolia On The Journey To $10m in ARR

SaaStr Podcast #128: Nicolas Dessaigne, Founder &#...

SaaStr Podcast #159: Fred Shilmover, Founder & CEO @ InsightSquared Discusses Why CAC/LTV Is Not The Guiding Metric In SaaS

SaaStr Podcast #159: Fred Shilmover, Founder &...

The 9 Types of CEOs That Are Really Hard for VCs to Work Well With (Updated)

The 9 Types of CEOs That Are Really Hard for VCs t...

SaaStr Podcast #221: HBS Sr. Lecturer and Former Hubspot CRO Mark Roberge on His Step by Step Guide to Revenue Growth

SaaStr Podcast #221: HBS Sr. Lecturer and Former H...

SaaStr Podcasts for the Week with MessageBird and Gainsight — October 18, 2019

SaaStr Podcasts for the Week with MessageBird and ...

SaaStr Podcasts for the Week with Tidelift and Cloudflare

SaaStr Podcasts for the Week with Tidelift and Clo...

ZoomInfo CEO Henry Schuck: “10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO (Part 2)” (Vid and Podcast)

ZoomInfo CEO Henry Schuck: “10 Mistakes the ...

SaaStr Podcast #417: How Sales and Product Really Should Work Together with MongoDB

SaaStr Podcast #417: How Sales and Product Really ...

SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr Podcast #402 with HackerOne CEO Mårten Mick...

How Community-Led Growth Drives Product-Led Growth with Notion’s CRO (Video and Transcript)

How Community-Led Growth Drives Product-Led Growth...

What’s Changed in Product-led Growth with Calendly CMO Patrick Moran

What’s Changed in Product-led Growth with Ca...

The Plaid Journey with Co-Founder and CEO Zach Perret (Pod 561 + Video)

The Plaid Journey with Co-Founder and CEO Zach Per...

5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator Managing Director of YC Continuity Anu Hariharan (Pod 595 + Video)

5 Critical and Company-Altering Learnings from B2B...

Move Over, Sales: Why Product and Marketing are the C-Suite’s New Power Partnership with Checkout CMO Leela Srinivasan and CPO Meron Colbeci (Pod 627 + Video)

Move Over, Sales: Why Product and Marketing are th...

What You Need To Know About Venture Capital in 2023 with SaaStr CEO Jason Lemkin and Black Mangroves Founder and Managing Director, Arnaud Bonzom (Pod 661 + Video)

What You Need To Know About Venture Capital in 202...

SaaStr Podcast #023: Nakul Mandan @ Lightspeed Venture Partners On What It Takes to Attain Series A in SaaS

SaaStr Podcast #023: Nakul Mandan @ Lightspeed Ven...

SaaStr Podcast #045: Jay Simons, President @ Atlassian Shares the Inside Story Behind Atlassian's $5bn IPO

SaaStr Podcast #045: Jay Simons, President @ Atlas...

SaaStr Podcast #077: Michael Sharkey, Founder & CEO @ Autopilot On What Exactly Net Retention Is and Why the Best In SaaS Focus On It

SaaStr Podcast #077: Michael Sharkey, Founder ...

SaaStr Podcast #107: Daniel Ruch, Founder & CEO @ Rocketrip On How Hiring is Just Like Being a VC

SaaStr Podcast #107: Daniel Ruch, Founder & C...

SaaStr Podcast #139: Mike Dauber, General Partner @ Amplify Partners Discusses Why Hiring Sales People Is Like Being Thirsty

SaaStr Podcast #139: Mike Dauber, General Partner ...

SaaStr Podcast #170: Rob Reid, EVP & Managing Director @ Sage Intacct on Scaling Intacct’s Team & Culture To An $850m Exit

SaaStr Podcast #170: Rob Reid, EVP & Managing...

SaaStr Podcast #201: Hannah Willson, VP Sales @ Rainforest QA Discusses How To Prioritize Your Sales Pipeline

SaaStr Podcast #201: Hannah Willson, VP Sales @ Ra...

SaaStr Podcasts for the Week With Rippling and Salesforce — May 31, 2019

SaaStr Podcasts for the Week With Rippling and Sal...

SaaStr Podcast for the Week with Redpoint Ventures and Cloudflare — January 3, 2020

SaaStr Podcast for the Week with Redpoint Ventures...

SaaStr Podcast #348 with Dataiku Chief Customer Officer Kurt Muehmel

SaaStr Podcast #348 with Dataiku Chief Customer Of...

SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr Podcast #426: How to Market at Mass Scale with Whereby

<img decoding="async" src="https://www.saastr.com/wp-content/uploads/2021/02/maxresdefault-4-440x264.jpg" alt="SaaStr Podcast #426: How to Market at Mass Scale with Whereby" />