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Blog PostsThe Week In Cloud: March 24, 2019
Goodness: We forget about the OS in the Cloud, but we all need to still deal with things like Windows 7 IRL: One perspective on the Top 25 VCs in…
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9 Thoughts on What Makes For a Good Pricing Page
What makes for a good pricing page? A few thoughts at least — mainly about what to copy from the big leaders, and what to maybe not copy from them:…
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Blog Posts, Growth, SaaStr EventsSave the Date: SaaStr | Scale is September 12
It’s a ways out, but save the date for our first-ever SaaStr | Scale on Sept 12. We’re doing SaaStr Scale instead of our traditional Spring/Summer Soiree + Holiday Parties,…
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Blog Posts, Engineering, Featured Videos, Growth, Marketing, Marketing Strategy, Metrics, Other, SaaStr Events, Scale, VideosScaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)
Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect…
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Blog Posts, Exit Strategy, GrowthThe Age of the $1 Billion+ Acquisition in SaaS Has Just Begun
When I started off as a SaaS founder, the #1 SaaS company’s market cap was … $2.6 billion. Yup, Salesforce was worth just a bit more than $2 billion. And…
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Blog Posts, Early, Featured Posts, Sales, Sales StrategyWhy Your Cost of Sales Generally Doubles As You Scale
One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good. Usually, most SaaS start-ups follow a pattern where…
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Blog Posts, SaaStr NewsThe Week in Cloud: March 17, 2019
The Week in Cloud: A look at the stories in Cloud, SaaS, and business software that we found particularly useful and interesting. Big or small. __________________________ Microsoft is doing a…
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Blog Posts, EarlyBuilding a SaaS Sales Machine (Podcast)
I don’t usually post podcasts or similar media that I do about … myself. That seems a little much. Especially these days, with all the incredible content on SaaStr. But…
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Blog Posts, Early, Fundraising, Growth, Product, VideosSaaStr Europa: Stop Wasting Your Life. Know When It’s Time to Sell Your Company (Video + Transcript)
Andy Tryba, Founder & CEO at Think3, talks about his thoughts on exits and why you should sell your startup. He suggests that the more times you sell (or exit…
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Product, Sponsored PostsiOS Subscription Offers: How They Work
It’s taken a looooong time, but SaaS mobile subscriptions are finally becoming mainstream. SaaS on mobile is nothing new, but having the primary payment and subscription mechanics be on mobile…
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Blog Posts, Early, FundraisingA Founder’s Guide to Convertible Notes and SAFEs vs. Equity
A few years back, it seemed like there were 10,000 articles on the pros and cons of raising relatively modest amounts of capital using traditional equity vs. SAFEs and convertible…
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How to Price Your Product in the Early Days (Hint: It’s Actually Easy)
Just start with comps. With comparables. Software is very expensive to build, but for the most part, costs almost nothing to ship. It might cost you $0.10 a month in…
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Blog Posts, Company Culture, Compensation, Customer Success, Featured Videos, Growth, Hiring, Leadership, Marketing, Marketing Strategy, Metrics, SaaStr Events, Sales, Scale, VideosA Step by Step Guide to Revenue Growth with Mark Roberge (Video + Transcript)
Mark Roberge is a senior lecturer at Harvard Business School and the former CRO at Hubspot. His session was our highest-rated session at SaaStr Annual 2019 and you’re about to…
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Blog Posts, SaaStr EventsSponsor SaaStr Annual Now — Get Into SaaStropolis!
Yes, it sounds early, but we are deep into planning for 2020 SaaStrAnnual. We’re running at 150%+ of last year for attendance already, so it will be quite something. The…
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Blog Posts, Marketing, Marketing Strategy, SaaStr Events, Sales, Scale, VideosThe Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)
The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate…
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Popular Q&A
What are some of the biggest mistakes you made with enterprise SaaS sales?
Boy a lot. A list of some of the bigger ones: Not mapping out — and getting to know — all the stakeholders. This is a skill you need to learn quickly in the enterpise. The person that contacts you often is just one of many stakeholders in the purchase. Don’t assume...
How to Price Your Product in the Early Days (Hint: It’s Actually Easy)
Just start with comps. With comparables. Software is very expensive to build, but for the most part, costs almost nothing to ship. It might cost you $0.10 a month in hosting charges per user for an app that isn’t server or storage intensive. So why is one app $5 a...
What is the norm for a “rainy days” bank buffer, considering payroll, rent, and everything in-between?
The best rule I’ve learned in SaaS is the “50% of your ARR on the balance sheet” rule. If you have > 50% of your ARR in cash, in the bank, that’s usually enough to make the key accretive investments you need to make in people, infrastructure and marketing, If you...
If we have two overlapping products is it better to have one sales team or two teams?
It’s almost always better to have different sales teams handling different products Why? If for no other reason — Incentive Alignment. Sales reps work on commission, and they are driven almost entirely by what they get the most commission for. When they sell 2...
Want to Get Ahead in Sales? Make Sure You Pick the Right Track
It is important to decide which of 3 life tracks you want to be on: Super-successful sales rep / individual contributor. I.e., make $200k or even $500k+ someday, just closing deals yourself. Crush your number, live the life, take nice vacations, wear expensive suits,...
How difficult is to become a venture capitalist after 45?
It can be harder than you might think. The further you are along in your career, the easier it is to have the time, networks and personal capital to be an investor. No question. And it can take a decade or more to make any real money from investing. It’s hard to have...
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