Welcome to Episode 27! Laura Roeder is the Founder & CEO of Edgar, the social media automation tool that essentially allows your social media queue to fill itself up. Now Edgar is not the usual startup story we are all familiar with as Edgar has taken some unusual steps. They have not raised VC funding, they do not have a sales team, their founder, Laura, was pregnant on launch, and after all this, Edgar is a startup that actually makes money at 2.9m ARR.

Laura_RoederIn Today’s Episode with Laura We Reveal:

How did Laura come to found Edgar? What was the a-ha moment for Laura?

How did Laura assemble and build the team, with the restraint of being pregnant during launch? How did this hiring mindset benefit the process?

Why does Laura deliberately not have a sales team?

How does the SaaS math differ for bootstrapped vs venture-funded SaaS startups? How does the exit strategy change when bootstrapped?

Why should SMs approach social media platforms one at a time? How can startups measure their social media performance and engagement?

In a round we call the 60 Second SaaStr, we also hear:

Fave SaaS resource and reading material?
Hardest hire in the Edgar process?
Going up the enterprise funnel: Potential or not going to happen?

Listen on iTunes.

Subscribe to SaaStr on iTunes.

Listen on Product Hunt.

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:

Jason Lemkin
Harry Stebbings
Laura Roeder

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