The leading B2B software companies attend SaaStr events

Get in front of 20,000+ decision makers.

The leading B2B software companies attend SaaStr events

Get in front of to 15,000+ decision makers.

Why Sponsor a SaaStr Event?

SaaStr is the largest community of SaaS executives, founders, and entrepreneurs in the world and we bring them together each year at our flagship events. With 20,000+ attendees that come to our global events, 500+ speakers, and 200+ technology vendor sponsors, our events are a must-attend for decision makers across the B2B software space. Because we are non-vendor hosted events, our attendees look to us as a trusted, unbiased resource for the best technology platforms to grow and scale their business.

  • SaaStr Annual, our flagship, is 3+ days in the SF Bay Area each year, in February/March, with 15,000+ attendees.
  • SaaStr Europa is in Paris each year, in June, with 3,000+ attendees. 
  • SaaStr Scale is in SF in August, with 1,200+ attendees.
  • SaaStr East is in Singapore in October, with 1,000+ attendees.
  • We also host smaller events in New York, Miami (at Art Basel), and at Coachella.

SaaStr Annual, Europa, Scale, and East can all be jointly sponsored to provide a year-round source of hyper-qualified leads, pipeline influence, and brand enhancement.

Our mission is to provide the B2B software community with unparalleled access to the top minds in SaaS— which includes valued partners, like yourself. As part of the SaaStr community, our partners are integral to what makes SaaStr the top resource for helping companies of all sizes scale and grow their business. Come join us!

Our Audience

One of the most compelling elements of sponsoring a SaaStr event is our audience. All of our events boast an extremely high quality attendee profile. If you want decision makers, this is where you need to be.

SaaStr boasts more C-level attendance than 95% of similar conferences. Our C-level audience makes up almost half of our attendees while an event like Dreamforce attracts only 8% C-level.

Our events attract global companies of all sizes, from startups who are looking for ways to grow their business, to large enterprise companies looking for the best solutions to scale and optimize.

In addition to a high executive presence, our events attract decision makers from a variety of roles:






Customer Success

Sponsorship Options

We provide our sponsors a variety of ways to get involved with the community and we work closely with your team to ensure that we understand your event goals and craft a package that helps you achieve ROI.

In addition to traditional booth options, we also provide a variety of fun and creative ancillary sponsorship opportunities to make your event presence unique to your business.

We can create custom event packages to help you achieve the following goals:


Pipeline Generation

Deal Closure

Strategic Partnerships

Lead Generation

Pipeline Acceleration

Customer Retention

Thought Leadership

Greg Reffner

“Closed our fastest deal ever at SaaStr Annual.”

Greg Reffner, VP of Sales, Allbound


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