The leading B2B software companies attend SaaStr events

Get in front of 20,000+ decision makers.

Why Sponsor a SaaStr Event?

SaaStr is the largest community of SaaS executives, founders, and entrepreneurs in the world and we bring them together each year at our flagship events. With 20,000+ attendees that come to our global events, 500+ speakers, and 200+ technology vendor sponsors, our events are a must-attend for decision makers across the B2B software space. Because we are non-vendor hosted events, our attendees look to us as a trusted, unbiased resource for the best technology platforms to grow and scale their business.

The New New Venture
May 27, 2020

10,000+ virtual attendees and 20+ top VCs giving you the straight scoop on raising, managing, and deal with venture capital now.

Summer of Apps
June 24, 2020

15,000+ virtual attendees gathered to learn how to build better apps. Scale better apps. Sell better apps. 

SaaStr Enterprise
July 29, 2020

5,000+ CIOs, CXOs, and enterprise buyers. This exclusive, invite-only event will connect industry leaders with the leaders in innovation. 

SaaStr Re-ignition
August 26, 2020

Re-ignite your go-to-market teams. 15,000+ virtual attendees will learn how to ignite their sales and marketing teams to drive results in the new era of SaaS.

SaaStr Annual @ Home 2020
Sept. 23-24, 2020

All digital, 100% together. 50,000+ global attendees will join our re-scheduled SaaStr Annual 2020.  We’ll have 2 full days, 100s of workshops, and 1000s of mentoring sessions.

Our Audience

One of the most compelling elements of sponsoring a SaaStr event is our audience. All of our events boast an extremely high quality attendee profile. If you want decision makers, this is where you need to be.

SaaStr boasts more C-level attendance than 95% of similar conferences. Our C-level audience makes up almost half of our attendees while an event like Dreamforce attracts only 8% C-level.

Our events attract global companies of all sizes, from startups who are looking for ways to grow their business, to large enterprise companies looking for the best solutions to scale and optimize.



Download the SaaStr 2020 Digital Sponsorship + Media Opportunities:

Sponsorship Options

We provide our sponsors a variety of ways to get involved with the community and we work closely with your team to ensure that we understand your event goals and craft a package that helps you achieve ROI.

In addition to traditional booth options, we also provide a variety of fun and creative ancillary sponsorship opportunities to make your event presence unique to your business.

We can create custom event packages to help you achieve the following goals:


Pipeline Generation

Deal Closure

Strategic Partnerships

Lead Generation

Pipeline Acceleration

Customer Retention

Thought Leadership

Greg Reffner

“Closed our fastest deal ever at SaaStr Annual.”

Greg Reffner, VP of Sales, Allbound


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