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Blog Posts, Customer Success, Featured Q&A, Growth, Leadership, SaaStr Events, Sales, VideosDefining Your Customer Journey From Prospect to Champion with Sage People SVP Kathy Lord (Video + Transcript)
Creating champions requires detailed focus on the journey. Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move…
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Blog Posts, Featured Q&A, Leadership, Marketing, SaaStr Events, VideosThe Playbook to 10 Things a CEO Should and Should Not Expect From the CMO (Video + Transcript)
ActiveCampaign CMO Maria Pergolino and Front CMO Anthony Kennada discuss the playbook to the 10 things a CEO should and should not expect from the CMO. Hear and learn from…
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Blog Posts, Featured Q&A, Leadership, SaaStr Events, Sales, VideosThe Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)
Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. Learn why it is difficult to have accurate and trustworthy outbound dashboards…
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Blog Posts, Company Culture, Diversity & Inclusion, Featured Q&A, Hiring, Leadership, SaaStr Events, Scale, VideosThe Playbook to Scaling High-Performance Teams with Gusto COO Lexi Reese (Video + Transcript)
Lexi Reese, Gusto COO uses her 20+ years of experience to provide advice on building high performing teams using authenticity, empathy and logic. Lexi explains the importance of team trust, driver…
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Blog Posts, Career Growth & Advice, Company Culture, Featured Q&A, Growth, Hiring, Human Resources, Leadership, SaaStr Events, Sales, VideosQ&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)
Jason Lemkin moderates a panel of some greatest-of-all-time SaaStr speakers taking questions from the audience and over Twitter. The panel discussed navigating a future recession, building great office culture, app exhaustion and more.
Blog Posts, Company Culture, Leadership, SaaStr Events, Sales, VideosThe Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)
Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a…
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Blog Posts, Growth, Leadership, Product, SaaS Product Pricing, SaaStr Events, VideosThe Plaid Story: Integrating with 10,000 Institutions. On The Way to a $5 Billion Acquisition.
Plaid recently announced VIsa had acquired it for $5.3 billion dollars (!). We were very fortunate to have CEO Zach Perret join us at the last SaaStr Annual and share…
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Blog Posts, Leadership, SaaStr Events, Scale, VideosTaking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)
We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability…
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Blog Posts, Company Culture, Hiring, Metrics, SaaStr Events, VideosThe Top Tough Management Lessons – and Mistakes – from Founding a $3.8 Billion Market Leader (Video + Transcript)
Auren Hoffman is the CEO of SafeGraph and Co-Founder and former CEO of Live Ramp. Hear his top tough management lessons and mistakes he learned along the way to founding…
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Blog Posts, Leadership, Product, SaaStr Events, VideosBuilding Consumer Grade Enterprise Products with Invision, Box, Google Maps and Crunchbase (Video + Transcript)
With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional…
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Blog Posts, Growth, Hiring, Marketing, Metrics, Product, SaaStr Events, VideosHow to Build your Marketing Stack with Gorgias and OpenClassrooms (Video + Transcript)
There is no shortage of options when it comes to building your marketing technology stack. But with the seemingly endless options, how do companies navigate what to handle in-house and…
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Blog Posts, Company Culture, Customer Success, Growth, International Expansion, Leadership, Marketing, Marketing, Metrics, SaaStr Events, VideosLessons Learned from Being Acquired for $400m With WePay (Video + Transcript)
WePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites &…
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Blog Posts, Fundraising, International Expansion, Metrics, SaaStr Events, Videos10 Things That Aren’t Obvious About Partnering With Big Companies – Workday Ventures (Video + Transcript)
Small and large businesses are often seen as competitors, with small businesses owning a fierce mentality of proving themselves as a player in the game instead of an underdog. But…
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Blog Posts, Customer Success, Growth, Marketing, Marketing, Metrics, SaaStr Events, Sales, Sales, Scale, VideosA Founder’s Guide to Getting More Leads – ASAP (Video + Transcript)
Jason Green, Emergence Capital Founder, and General Partner moderates a discussion with Janine Pelosi, Zoom Head of Marketing and Online Business and Tolithia Kornweibel, Gusto Head of Marketing. Want to…
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Blog Posts, Career Growth & Advice, Company Culture, Hiring, Leadership, Metrics, SaaStr Events, VideosFrom Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)
How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? For Collibra, a cross-organizational data governance platform, the company went from slow…
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Popular Q&A
Defining Your Customer Journey From Prospect to Champion with Sage People SVP Kathy Lord (Video + Transcript)
Creating champions requires detailed focus on the journey. Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. Want to see more...
The Playbook to 10 Things a CEO Should and Should Not Expect From the CMO (Video + Transcript)
ActiveCampaign CMO Maria Pergolino and Front CMO Anthony Kennada discuss the playbook to the 10 things a CEO should and should not expect from the CMO. Hear and learn from their personal experiences how they can help execute on their CEO's vision, better than he or...
The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)
Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. Want to see more content...
The Playbook to Scaling High-Performance Teams with Gusto COO Lexi Reese (Video + Transcript)
Lexi Reese, Gusto COO uses her 20+ years of experience to provide advice on building high performing teams using authenticity, empathy and logic. Lexi explains the importance of team trust, driver and passenger mindsets, and much more. Want to see more content like...
Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)
Jason Lemkin moderates a panel of some greatest-of-all-time SaaStr speakers taking questions from the audience and over Twitter. The panel discussed navigating a future recession, building great office culture, app exhaustion and more.
15+ Due Diligence Questions You Really Should Be Asking Every VC You Meet
Q: What is the proper way to do due diligence on a VC firm? Here are the things IMHO and IME that are most important. First, if you want to do it right, you should diligence both (1) the firm and (2) the individual partner leading the deal. Importantly, these days,...
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