SaaStr Videos
The Latest
Blog Posts, Company Culture, Early, Featured Podcasts, Featured Videos, Leadership, Podcasts, Videos
Building a Values Playbook that Led to a $1.3B Exit with Emery Wells, Co-Founder & CEO @ Frame.io & VP, Digital Products, Adobe (Pod 558 + Video)
Emery Wells, co-founder of Frame.io, discusses how to set results-driven company values and why it’s essential to embed those values into every part of the employee lifecycle.
Blog Posts, Featured Videos, Fundraising, Marketing, Marketing, Videos
How to Crush Your Enemies with Expensify’s CEO: David Barrett (Video)
How do you make your fledgling business seen and heard in a competitive business marketplace? Despite their primarily sloppy execution, some of the world’s largest and most admired businesses share…
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Blog Posts, Customer Success, Marketing, SaaStr Events, Sales, Sales, Videos
A Look Back: “Scaling Outside Silicon Valley: Going from $0 to $60M ARR in 4 Years with Eric Rea, CEO of Podium” (Video + Transcript)
In the run up to SaaStr Europa 2022 in Barcelona on June 7-8, we’re taking a look at some of the top all-time SaaStr Europa sessions. In 2019, Eric Rea, CEO…
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Blog Posts, Company Culture, Featured Podcasts, Featured Videos, Fundraising, Hiring, Leadership, Marketing, Podcasts, Product, Videos
7 Drivers in Building to a $7 Billion Company with 1Password CEO Jeff Shiner and 1Password Advisor Carilu Dietrich (Pod 556 + Video)
Pulling from the lessons he’s learned from 16 years at 1Password, CEO Jeff Shiner shares seven essential drivers to becoming a multi-billion dollar company.
Blog Posts, Customer Success, Early, Featured Videos, Hiring, Leadership, Marketing, Marketing, Product, Videos
Lessons Learned from Salesforce: Top 4 Mistakes Founders Make with Jonathan Weston, Partner Platform @ Salesforce and Vasu Prathipati, CEO & Founder @ MaestroQA (Video)
Founders pour their hearts and souls into their brands — and, for the most part, they do so gladly. But how much of their blood, sweat, and tears never actually…
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Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Videos
Building a High-Performance Revenue Marketing Engine with Demandbase VP of Global Revenue Marketing Tracy Kraft (Pod 555 + Video)
Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups.
Blog Posts, Featured Podcasts, Featured Videos, Podcasts, Product, SaaS Product Pricing, Sales, Videos
Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose (Pod 554 + Video)
CircleCI is a cloud-based continuous delivery platform that helps software delivery teams build, test, and ship changes to their applications. Offering its services as a freemium-based model, CircleCI recognizes driving…
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Blog Posts, Company Culture, Customer Success, Leadership, Marketing, Product, Videos
My Company’s Revenue Dropped to $0 — and We Thrived with TripActions CEO Ariel Cohen (Video)
Crises happen — and there is always another one around the corner. So how do you create a business that is flexible enough to weather the storms without losing sight of your company’s North Star?
Blog Posts, Fundraising, Podcasts, Videos
Where Venture is Going, Right Now: A Deep Dive with Doug Pepper, Iconiq Growth
The other day, I asked Doug Pepper to join us for our podcast and YouTube to talk about where the venture markets really are today. Doug has done it all,…
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Blog Posts, Career Growth & Advice, Early, Exit Strategy, Featured Podcasts, Hiring, Leadership, Podcasts, Videos
10 Things You Can Do Today To Grow 10x Faster (Pod 553 + Video)
After an impressive career in SaaS, SaaStr CEO Jason Lemkin knows a thing or two about growing business in today’s competitive climate. Boast.AI Co-Founder Lloyed Lobo recently interviewed Jason about…
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Blog Posts, Company Culture, Featured Podcasts, Featured Videos, Hiring, Leadership, Podcasts, Sales, Videos
5 Lessons on Building Your Sales Organization for Scale with Podium EVP of Sales, Than Hancock, and Head of West Coast Sales, Carlie Adams (Pod 552 + Video)
Podium’s EVP of Sales, Than Hancock, and Regional Sales Manager, Carlie Adams, discuss both the challenges and opportunities for setting up your sales organization for success, particularly during hypergrowth.
Blog Posts, Customer Success, Leadership, Product, Videos
Unlocking Growth in the Internet Economy: a Perspective from Stripe Head of Invoicing, Suzanne Xie (Video)
Suzanne Xie kicked off her journey in SaaS as the Founder and CEO of Lightwell. These days, as the business lead for invoicing at Stripe, Xie has earned her own stripes in navigating the unique challenges of building and thriving in the SaaS marketplace.
Blog Posts, Growth, Metrics, Product, SaaStr Events, Scale, Videos
A Look Back: “SaaS Metrics Masterclass with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)
In the run up to SaaStr Europa 2022 in Barcelona on June 7-8, we’re taking a look at some of the top all-time SaaStr Europa sessions. Want to know what to…
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Blog Posts, Career Growth & Advice, Company Culture, Featured Podcasts, Featured Videos, Hiring, Leadership, Podcasts, Videos
Top 5 Mistakes Building & Scaling Global Product Teams with HubSpot GM & VP, Products Poorvi Shrivastav (Pod 551 + Video)
Poorvi Shrivastav, GM and VP of Products at HubSpot, shares her passion for team development and discusses her journey of leading cross-geographical product teams and revealing how to execute the scaling plan successfully.
Blog Posts, Marketing, Marketing, Videos
Goods to Selling High: How to Make ABM Actually Work with Snowflake Head of ABM, Hilary Carpio
Hillary Carpio, the Director of ABM at Snowflake, shares her company’s account-based marketing (ABM) playbook and how it can dramatically scale business.
Popular Q&A
The 3 Types of Day 1 Pricing: Low End of Normal. Identical. And Anchor High.
Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? I remember years ago I was at an event with the CEO of a SaaS leader. And I asked him how he came up with their freemium pricing model. A data science team? A/B Testing? "No....
7+ Tips On How To Build Your First Sales Team
Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. 🙂 At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep...
Why SMB Reps Struggle in the Enterprise. And Vice-Versa.
Q: How is low/mid-ticket sales different from enterprise sales? They are very, very different. If I had to boil down how to filter potential sales professionals based on just 1 controlling criterion, it would be deal size. Enterprise sales: Reps often hunt many of...
The Top 50 SaaStr Answers on Quora in 2020
It's been a fun experience being on Quora for ... a decade 🙂 We've crossed 60,000,000 views of our answers there, so let's take a look at the Top 50 most viewed SaaStr Answers on Quora in 2020: Why do many startup owners sell...
7+ Tips On How To Build Your First Sales Team
Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. 🙂 At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep...
Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Can an entrepreneur back out of a signed term sheet without damaging his/her reputation? I’m going to say Yes, probably. There is a lot of drama around broken term sheets. Mostly around VCs backing out, not founders. But here’s the thing — term sheet are term sheets....
