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Blog Posts, Company Culture, Early, Growth, Hiring, Human Resources, International Expansion, Leadership, Product, SaaStr Events, Scale, VideosBuild A Culture That Scales: Lessons from Algolia, Glassdoor’s Highest Rated SaaS Company
This fireside chat with, Nicolas Dessaigne, CEO @ Algolia and Edith Harbaugh, Co-Founder & CEO @ Launch Darkly, discusses building a culture that scales. In the early days, Nicolas mentions…
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Early, Growth, Marketing Strategy, Product, SaaStr Events, VideosHow to Outmaneuver the Giants in a Mature Market (Video + Transcript)
At SaaStr Annual 2018 a few months ago, Sam Parr, Co-Founder and CEO of The Hustle, interviews Shan Sinha, Founder and CEO of Highfive. They talk about Shan’s history in…
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Blog Posts, Growth, Metrics, Product, SaaStr Events, Scale, VideosSaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models (Video + Transcript)
Didn’t get the chance to fly out to Paris for SaaStr Europa earlier this year? Check out this session with Guillaume Princen, Head of France and Southern Europe @ Stripe,…
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Career Growth & Advice, Marketing, Marketing Strategy, SaaStr Events, Scale, VideosInsider’s Guide To Building Great Product w/Merci Grace, Slack’s First Head of Product (Video + Transcript)
We recently had the honor of hosting Merci Grace, Slack’s very first head of product, at the SaaStr Co-Selling Space for a deep dive session with SaaStr COO Mallun Yen…
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Company Culture, Customer Success, Customer Success, Growth, SaaStr Events, VideosThe Secret to Keeping Customers Happy for 20 Years – Lesson From President at SurveyMonkey (Video + Transcript)
At SaaStr Annual 2018, Tom Hale, President of SurveyMonkey, talked about SurveyMonkey’s success in customer satisfaction. He talks about NPS, how to understand it and utilize the data from your…
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Company Culture, Featured Videos, Growth, Human Resources, Leadership, SaaStr Events, VideosHow to Build Happier Employees – Lesson From Founder and Chief People Officer at HubSpot (Video + Transcript)
At SaaStr Annual earlier this year, we had a session with Hubspot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. They talk…
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Blog Posts, Featured Videos, Growth, International Expansion, SaaStr Events, Scale, VideosHow to Expand Internationally – Lesson From VP of Growth @ LinkedIn (Video + Transcript)
At SaaStr Annual earlier this year, VP of Growth at LinkedIn, Aatif Awan, had a session on expanding internationally. Has your SaaS startup gone global? If so, what tips and…
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Blog Posts, Career Growth & Advice, Early, Growth, Hiring, Leadership, SaaStr Events, Videos5 Things I Wished I Asked Before Switching from Employee to Founder (Video + Transcript)
Co-Founder and CEO at GoCardless, Hiroki Takeuchi and CEO and Founder at Shipamax, Jenna Brown on their switch from the employee role to the founder role and what they learned…
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Blog Posts, Featured Videos, Growth, Hiring, Leadership, SaaStr Events, Sales, Sales Strategy, VideosWhat to Do Better Next Time – Lessons from 3 Top Current CEOs (Video + Transcript)
We sat down with CEOs of high-growth SaaS startups across the world on what they would do better next time. Featuring: PJ Bouten – Co-Founder and CEO at Showpad Hande…
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Blog Posts, Featured Videos, Growth, SaaStr Events, Scale, VideosFireside Chat with Founder and CEO of Front, Mathilde Collin (Video + Transcript)
Our podcast host, Harry Stebbings, sat down with Mathilde Collin, CEO and Founder @ Front. We talk about her start in SaaS, why she created Front, how she consistently gets…
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Blog Posts, Growth, Hiring, Leadership, SaaStr Events, Sales, Sales Strategy, VideosHow to Build a World Class Outbound Team with Aaron Ross, Author of Predictable Revenue (Video + Transcript)
At SaaStr Europa a few months ago, we had Aaron Ross join us in Paris to educate the evergrowing European SaaS landscape. In his session, he talks about growing and…
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Blog Posts, Early, Growth, SaaStr Events, Scale, VideosThe Right Way to Build A Unicorn with CEO @ Qualtrics, Ryan Smith and Jason Lemkin (Video + Transcript)
We would all love to have our startup known as the “Unicorn for X.” Think Meltwater or Qualtrics as great examples. To figure out how to build a unicorn, our…
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Blog Posts, Early, Marketing, Marketing Strategy, SaaStr Events, Scale, VideosA No-BS SaaS Marketing Framework with Andrus Purde, Founder of OutFunnel (Video + Transcript)
At SaaStr Europa, we learned a 5 step marketing framework from Andrus Purde, Founder at OutFunnel. What category does your startup fit into? And are you utilizing the right marketing…
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Career Growth & Advice, Marketing, Marketing Strategy, SaaStr Events, Scale, VideosInsider’s Guide to How Zoom Does Marketing with Janine Pelosi (Video + Transcript)
The SaaStr Co-Selling Space was a-buzz last month when Zoom’s Head of Marketing (and the company’s very first marketing hire to boot) Janine Pelosi sat down with SaaStr COO Mallun…
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Blog Posts, Early, Fundraising, Leadership, SaaStr Events, Scale, VideosBootstrapping vs. Fundraising with CEO of Mapbox Eric Gunderson (Video + Transcript)
At this past year’s Annual, Noah Wintroub, Vice Chairman of JP Morgan, talks with Eric Gunderson, CEO of Mapbox. Noah has Gunderson tell the story of Mapbox and how he…
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Popular Q&A
What is the best piece of advice on closing deals for a new, inexperienced salesman?
Add value. Most new salespeople focus a lot on the transaction. What’s your budget? Do you need a discount? How big a discount? Can I give you a bigger discount? What questions do you have? If I give you an even bigger discount, can you sign right now? Your discount...
What is the difference between running a 10 person startup and a 100 person startup?
The biggest structural difference is you have to hire all the VPs by employee 50–100. You won’t be able to scale this far without a full management team — VPs of Sales, Marketing, Product, Engineering, Customer Success at least. But the toughest personal challenge for...
What were aspects of your startup that were easier than you anticipated?
The part I didn’t originally get was how relatively easy is it to grow exising accounts and account size if your customers are happy. We segmented customer retention by Small, Medium and Large accounts after about 24 months and saw a pattern that I now know is fairly...
What should B2B SaaS companies do to ensure the success of their customers and reduce churn?
I know this sounds overly simple, but the answer is: Measure it. Set goals to improve it. Pay people to improve it. Too many start-ups don’t even know their CSAT and NPS. Too many start-ups don’t even visit their customers in person. Too many start-ups don’t know why...
What are some rookie mistakes founders make during VC meetings?
A few that are easy to fix: Not standing (when you present to > 2–3 folks). When you stand, you present better. Period. Standing turns you into the center of the audience, into the owner, the presenter. Sitting is great for a small convo, but sucks all the energy out...
How should I design sales reps compensation plans at $10k MRR?
Figuring out your very first sales comp plan when you don’t have a repeatable process or much revenue is confusing. I was exactly in the place you were (first rep at $10k MRR) and everyone faces some similar challenges: There’s no way this early you can expect a rep...
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