SaaStr Videos
The Latest


Building a Sales Organization from 0 to 100 Sales Reps with Flock Safety’s CEO and VP Growth
Flock Safety Founder and CEO, Garrett Langley, and VP of Growth, Alex Latraverse, share how they scaled their sales team from 0 to 100 in 18 months.

The Playbook to Boosting Net Retention Quickly with Terminus
Tim Kopp, CEO and executive chairman of Terminus shares how net retention revenue fueled their growth and recent series C funding.

Brian Halligan, CEO and Co-Founder at HubSpot: The Secrets to $1B ARR … And Beyond!
Brian Halligan, CEO and Co-Founder of HubSpot shares the story behind the company’s journey to $1B ARR and 100,000 happy customers.

How to Execute a Winning Self-Service Strategy with Wix Answers
Naomi Rozenfeld, VP of Revenue at Wix Answers shares how to execute a winning self-service strategy, including when to launch, cross-functional implications, and how to find the right balance between self-service and customer support.

How to Build a Great Intern Program From Scratch with Shopify
Farhan Thawar, VP of Engineering at Shopify, has spent years perfecting his internship program and shares his insider tips for launching your own successful intern program.

How to Market at Mass Scale with Whereby
In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. A globally-renowned digital marketing and sales leader, he sits down with Harry to discuss how to hire marketers at scale and how to use marketing to set your brand above the rest.

What It Takes to Really Raise Capital in 2021 with Point Nine Capital
Each year, Point 9 Capital surveys founders and investors to explore what it takes to raise capital for SaaS companies. In this guide, Christoph Janz, a Founding Partner at Point 9 Capital, gives his data-backed insight into what investors are looking for in the year ahead.

Google’s Director of Global Marketing Shares 7 Common Enterprise Marketing Mistakes
Menaka Shroff, Director of Global Marketing at Google, shares the 7 common enterprise marketing mistakes she sees and how to avoid them.

The Twists & Turns Along the Way to Building a Unicorn with SalesLoft’s CEO Kyle Porter
After a newly minted $1.1B valuation, Kyle Porter, CEO at SalesLoft talks about the twists and turns along the way to building a SaaS unicorn.

The Secrets to Turbo Charging Sales in 2021
The head of sales at Checkout.com, Contentstack and Keyfactor share their tactics and tips you and your sales team need to increase and turbocharge your SaaS sales in 2021.

Mastering the Art and Science of Product-Led Growth With Gainsight
Mickey Alon, the creator of Gainsight PX, and Ciara Peter, VP Product at Gainsight, cover the principles of a product-led growth strategy.

10 Rules for Defining Churn with ForgeRock and Solarwinds
Reducing churn in SaaS, along with increasing new ARR is the backbone to growing your business. In this guide, Andrea Webb, the SVP of Customer Success & Retention at Solarwinds, and Tim Willey, the SVP of Commercial Strategy & Operations at ForgeRock, share their tips for understanding and combating churn.

Fighting Churn with Data with Zuora’s Chief Data Scientist
Churn is inevitable, no matter what you do. In this guide, expert Carl Gold of Zuora, explains how to fight churn with data in SaaS.

Going Long: The 20-year Journey of Being a CEO + Founder with BlackLine
SaaStr CEO and Founder Jason Lemkin catches up with Therese Tucker, Founder, and CEO at Blackline about her SaaS journey, going long and surviving black swan events.

How Sales and Product Really Should Work Together with MongoDB
You need sales to sell your product. Sales needs you to make a product they can sell. But on any given day, the sales and product team play by different rules. This episode reveals how collaboratively, teams can come together to effectively work toward scaling long-term business goals and achieve better results.
Popular Q&A
The Top 50 SaaStr Answers on Quora in 2020
It's been a fun experience being on Quora for ... a decade 🙂 We've crossed 60,000,000 views of our answers there, so let's take a look at the Top 50 most viewed SaaStr Answers on Quora in 2020: Why do many startup owners sell...
The 3 Types of Day 1 Pricing: Low End of Normal. Identical. And Anchor High.
Q:Â As an entrepreneur starting out, is it better to overprice your product or underprice it? For most of us, as we build up our confidence, the best initial pricing strategy to start is the Low End of Normal. Why? It creates the least friction. And you want the least...
7+ Tips On How To Build Your First Sales Team
Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. 🙂 At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep...
Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Can an entrepreneur back out of a signed term sheet without damaging his/her reputation? I’m going to say Yes, probably. There is a lot of drama around broken term sheets. Mostly around VCs backing out, not founders. But here’s the thing — term sheet are term sheets....
The Playbook to Scaling Your Team in Hypergrowth with Flexport CRO Ben Braverman (Video + Transcript)
Ben Braverman explains how Flexport entered a competitive market with a unique model and continues to grow. Hiring senior leaders can set companies up to fail and see how sticking with a current, successful model can be the key to hypergrowth. Rely on your success,...
Defining Your Customer Journey From Prospect to Champion with Sage People SVP Kathy Lord (Video + Transcript)
Creating champions requires detailed focus on the journey. Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. Want to see more...
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