SaaStr Vids + Sessions!
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Blog Posts, Featured Podcasts, Featured Videos, Metrics, Podcasts, Videos
State of the Cloud 2022: The Centaur Report With Bessemer Venture Partners (Pod 593 + Video)
You’ve heard of a Unicorn SaaS company, but it’s time to introduce you to the Centaur. It’s no secret that the global financial landscape has been shaken up in recent…
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Blog Posts, Customer Success, Exit Strategy, Featured Podcasts, Featured Videos, Leadership, Marketing, Marketing, Podcasts, Product, Videos
Everything That Breaks on the Way to $1 Billion ARR With Mailchimp Co-Founder Ben Chestnut (Pod 592 + Video)
In some cases, weirdness wins the race. The lovably off-beat “weird” marketing automation platform Mailchimp was recently acquired by Intuit for $12 billion. At SaaStr Annual 2022, Mailchimp Co-Founder Ben…
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Blog Posts, Customer Success, Customer Success, Hiring, Videos
Scaling Customer Success in 2022 From Series A to IPO with Snyk io, Vanta, Crane, and Hook (Video)
Rav Dhaliwal, Investor and Venture Partner at Crane Ventures, Lindsey Serafin, VP of Customer Success at Snyk.io, and Caitlin Sullivan, Director of Customer Success at Vanta, discuss what customer success is, who owns it, what customer metrics you should look at, and what you need to focus on if you want to scale digital customer success. Hook Founder & CEO Firaas Rashid moderated the session.
Blog Posts, International Expansion, Leadership, Marketing, Marketing, Podcasts, Sales, Sales, Videos
The Key to Successful Scaling Across Markets With OMERS Ventures Managing Partner Harry Briggs (Pod 591 + Video)
After finding success in their home country, many SaaS founders begin to think globally, considering expansion into the international markets. However, global growth is challenging, and it takes the right…
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Blog Posts, Career Growth & Advice, Company Culture, Fundraising, Hiring, Leadership, Marketing, Marketing, Podcasts, Product, Videos
10 Lessons Learned Along the Path to $100M ARR with UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters (Pod 590 + Video)
The journey to $100M ARR may seem like a typical success story in Silicon Valley, but that doesn’t make it simple or easy. But what guideposts can you follow to…
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Blog Posts, Fundraising, Leadership, Podcasts, Videos
The Secrets to Working with VC Associates, Scouts, Syndicates….and the True Gate Keepers to Venture Capital with Coelius Capital Managing Partner Zach Coelius and GGV Capital Investor Tiffany Luck (Pod 589 + Video)
Fundraising with a successful VC firm is a huge goal for entrepreneurs, especially in the early stages of the business. But the path to a deal isn’t always as straightforward…
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Blog Posts, Early, Hiring, Marketing, Podcasts, Sales, Sales, Videos
Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals with Demodesk CEO Veronika Riederle and VP Revenue Lauren Wright (Pod 588 + Video)
How do you build a sales organization from scratch? How do you go from $0 to $1M ARR and beyond? What about moving from founder-led sales to building a sales…
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Blog Posts, Early, Marketing, Product, SaaS Product Pricing, Sales, Videos
The 6 Secrets to Building a PLG Business with Notion Capital Partner Itxaso Del Palacio (Video)
Product-led growth (PLG) companies have become a major trend in the world of SaaS over the last few years. These companies are characterized by being product-led; in other words, conversion,…
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Blog Posts, Fundraising, Podcasts, Videos
How to Set Yourself Apart During the Venture and Growth Stages with Atomico Partner, Irina Haivas, and Principal, Hillary Ball (Pod 587 + Video)
As a founder, there are different ways you can set your start-up apart from other companies at the venture and growth stages. Investors look for specific metrics to see whether…
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Blog Posts, Career Growth & Advice, Company Culture, Featured Podcasts, Featured Videos, Hiring, Leadership, Podcasts, Videos
Scaling From $10M to $100M ARR: The Good, The Bad, and The Ugly with Showpad Co-Founder Pieterjan Bouten (Pod 586 + Video)
The $100 million in Annual Recurring Revenue (ARR) mark is a magnificent milestone for companies that indicates sustainable business growth. While every startup is eager to hit this mark quickly,…
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Blog Posts, Fundraising, Videos
6 Things No One Tells You about Raising a Seed Round with Tapestry VC, Cocoa, Frontline Ventures, and Cavalry Ventures (Video)
One of the most exciting and terrifying things a SaaS founder can do is raise seed funding. But bringing on an investor comes with new responsibilities, and navigating…
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Blog Posts, Career Growth & Advice, Early, Fundraising, Hiring, Leadership, Marketing, Podcasts, Product, Sales, Videos
The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin (Pod 585 + Video)
As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work,…
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Blog Posts, Leadership, Marketing, SaaStr Events, Videos
The Playbook to 10 Things a CEO Should and Should Not Expect From their CMO (Video + Transcript)
This was a great SaaStr Scale IRL session we did a little while back that in the run up to SaaStr Annual I wanted to give a little more attention. …
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Blog Posts, Featured Podcasts, Featured Videos, Leadership, Podcasts, Sales, Videos
SaaS Secret Sauce: How the CEO —> CRO Dynamic Drives Growth with Marketo’s Former EVP Sales, Bill Binch (Pod 582 + Video)
A successful, growing business depends as much on its metrics as it does on its people. How can you focus your workforce and your data simultaneously? Founder of Marketo, Phil…
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Blog Posts, Career Growth & Advice, Company Culture, Featured Videos, Fundraising, Hiring, Human Resources, International Expansion, Leadership, Product, Videos
Going from Series A to Unicorn in Less Than 12 Months with Payhawk Co-Founder/CEO Hristo Borisov and VP of Marketing Désirée Schildt (Video)
Knowing how to get funding as a start-up is an invaluable skill. You have the vision, but you need to communicate it effectively for investors to believe in it and…
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Popular Q&A
The 3 Types of Day 1 Pricing: Low End of Normal. Identical. And Anchor High.
Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? I remember years ago I was at an event with the CEO of a SaaS leader. And I asked him how he came up with their freemium pricing model. A data science team? A/B Testing? "No....
7+ Tips On How To Build Your First Sales Team
Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. 🙂 At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep...
Why SMB Reps Struggle in the Enterprise. And Vice-Versa.
Q: How is low/mid-ticket sales different from enterprise sales? They are very, very different. If I had to boil down how to filter potential sales professionals based on just 1 controlling criterion, it would be deal size. Enterprise sales: Reps often hunt many of...
The Top 50 SaaStr Answers on Quora in 2020
It's been a fun experience being on Quora for ... a decade 🙂 We've crossed 60,000,000 views of our answers there, so let's take a look at the Top 50 most viewed SaaStr Answers on Quora in 2020: Why do many startup owners sell...
7+ Tips On How To Build Your First Sales Team
Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. 🙂 At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep...
Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Can an entrepreneur back out of a signed term sheet without damaging his/her reputation? I’m going to say Yes, probably. There is a lot of drama around broken term sheets. Mostly around VCs backing out, not founders. But here’s the thing — term sheet are term sheets....
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