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Building Marketing Channels Slowly to Achieve Massive Scale with Datadog CMO Alex Rosemblat (Pod 518 and Video)

Datadog CMO Alex Rosemblat shares his hard-won secret after eight years of leading his company’s marketing: Slow and steady wins the marketing channel race. Read on to learn Rosemblat’s pacing and methodology for achieving your most critical marketing goals, one channel at a time.

Blog Posts, Engineering, Featured Podcasts, Featured Videos, Podcasts, Scale, Videos

How To Innovate Faster with Community: Insights From Co-creating Product with Community with GitLab CEO Sid Sijbrandij (Podcast 512 and Video)

Join GitLab CEO, Sid Sijbrandij, as he discusses GitLab’s journey to $5B, choosing the right business model that balances high revenue potential and community contributions, and co-creating the product with the wider community to deliver safer software faster.

Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Sales, Sales, Videos

Adding Outbound Sales & Marketing to a Product-Led Growth Engine with Freshworks, Twilio, 1Password, Coda (Podcast 509 and Video)

Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn’t required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire a Sales team, and expand the capabilities of your Marketing function. How can you add this GTM motion effectively, without cannibalizing your existing business? Hear from the CMOs of top tech companies on they helped Freshworks, Twilio, Salesforce, 1Password, Atlassian, Litmus, CircleCi, Coda and many others have faced this challenge and led their companies through this successful transition.

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