SaaStr Academy

Marketing

Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Videos

Building Marketing Channels Slowly to Achieve Massive Scale with Datadog CMO Alex Rosemblat (Pod 518 and Video)

Datadog CMO Alex Rosemblat shares his hard-won secret after eight years of leading his company’s marketing: Slow and steady wins the marketing channel race. Read on to learn Rosemblat’s pacing and methodology for achieving your most critical marketing goals, one channel at a time.

Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Sales, Sales, Videos

Adding Outbound Sales & Marketing to a Product-Led Growth Engine with Freshworks, Twilio, 1Password, Coda (Podcast 509 and Video)

Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn’t required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire a Sales team, and expand the capabilities of your Marketing function. How can you add this GTM motion effectively, without cannibalizing your existing business? Hear from the CMOs of top tech companies on they helped Freshworks, Twilio, Salesforce, 1Password, Atlassian, Litmus, CircleCi, Coda and many others have faced this challenge and led their companies through this successful transition.

Blog Posts, Featured Podcasts, Featured Videos, Growth, Leadership, Marketing, Podcasts, Videos

Shifting to the Next Gear: Proven Strategies to Accelerate Growth With Intercom’s CEO Karen Peacock (Pod + Video)

Whether you’re growing rapidly or seeing growth start to slow, this talk will share proven ways to accelerate. Karen Peacock, CEO of Intercom covers how to segment your customer base and analyze the health of each part as input to strategy, design and package your product based on value and build highly contextual and personalized customer experiences that lead to happy customers, retention, expansion, and growth.

Blog Posts, Featured Podcasts, Featured Videos, Marketing, Podcasts, Videos

The RevTech Stack Playbook: Going From $1M to $100M With Salesloft’s CMO (Podcast 503 and Video)

The SaaS revenue tech stack can help you grow your business, but if you don’t plan carefully, you might invest in tools that aren’t helpful and don’t yield ROI. Sydney Sloan, CMO at Salesloft, shares advice for building a cohesive and effective RevTech stack for each revenue phase.

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