Blog Posts, Marketing, Metrics
One thing that is great in SaaS, from a 20,000 foot perspective at least, is You Can See The Future. It’s the benefit of a recurring revenue stream in a…
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Blog Posts, Early, Marketing, Metrics
One of the most important operating metrics in your SaaS start-up, if you aren’t predictably cash-flow positive, is your Zero Cash Date (“ZCD”). You hear a lot about SaaS metrics,…
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Blog Posts, Marketing, Metrics, SaaS Product Pricing
25% of revenue from professional services may sound high, but it’s a fairly standard ratio in true enterprise software. Importantly, Qualtrics’ margins remain high so it’s not losing money on…
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Blog Posts, Hiring, Marketing, Sales
Every week, I meet with several entrepreneurs, often bootstrapped or close to it, who fit the following sort of model: Gotten to Initial Traction (~$1m-$1.5m ARR), or getting close to…
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Blog Posts, Early, Marketing
Q: What’s the best way to get more leads right now? There are many “lists” you can buy out there, and most will perform relatively poorly. After all, no one…
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Blog Posts, Marketing, Metrics
So as a founder, I was fired by 3 PR firms. In a row. Two actual PR firms, and the third, a solo shop. I was fired for one simple…
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Blog Posts, Growth, Marketing
A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your…
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Marketing, Marketing, Podcasts, SaaS Product Pricing
SaaStr Podcast #398 with Rob Gonzalez, Founder & CMO @ Salsify: How To Price To Maximise For Upsell and Expansion, Why and When To Engage with Partner Programs & How To Correctly Segment Customer Profiles Most Efficiently
Blog Posts, Marketing, Marketing
IMHO and experience, most SaaS CEOs/founders aren’t Killers. They can’t be. They’re Builders. In fact, the two jobs of a founder/CEO are antithetically opposed to zero-sum and attack thinking. First,…
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Blog Posts, Marketing, SaaS Product Pricing
If you’ve been around since the earlier days of the internet , a certain phrase may send shivers up your spine — “Roundtrip Revenue.” People went to jail at AOL…
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Blog Posts, Company Culture, Marketing, Marketing, Podcasts
SaaStr 388: Okta CMO, Ryan Carlson on How To Measure Marketing Attribution Effectively, Why People Think About Category Creation Incorrectly Today & How You Have To Think Through The Product vs The Company Story
Early, Marketing, Marketing, Podcasts, Product
Ep. 385: Paul Rosania is the Founder & CEO @ Balsa, the company that recognizes that builders move the world forward and so they are building the best second screen…
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Blog Posts, Early, Marketing, Q&A
Q: What’s the best way to develop inbound leads when creating a new market/product category? The answer is you do All of It. Just more of it. Category creation is…
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Blog Posts, Marketing
When LinkedIn added a feed a few years back, it looked like a copycat of Facebook. And perhaps it was, just one full of a ton of B2B product commercials…
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Blog Posts, Customer Success, Growth, Marketing
Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his…
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