Dear SaaStr: Should We Drop Customers That Complain Too Much?
Dear SaaStr: Should We Drop Customers That Complain Too Much? Sometimes, yes. But just as often, the ones that complain are the ones that care. And oftentimes, their complaints help focus you on the gaps you really do need to fix. One thing most SaaS companies get...
The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky (Video + Podcast)
Discover the five ways of change impacting the creative industry with the rise and power of AI. Adobe CSO & EVP Scott Belsky shares how the creative industry will evolve, and it doesn’t involve replacing creatives with AI.
20+ of The “Ultimate Sins” When It Comes to Marketing, Sales and Success in Early Stage Startups
Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. This never works out in the early days. Later, once you have a strong...
The 6 Must-Have Go-To-Market Models Divvy Used to Propel Its $2.5B Exit with Former Divvy CRO Sterling Snow
Learn six GTM models Divvy used on their incredible journey from 0 to a $2.5B exit in just four years with the former CRO of Divvy, and SaaStr fan favorite, Sterling Snow.
A Simple Framework for Exponential Growth at Scale for Technical Buyers with Weights & Biases VP of Growth Lavanya Shukla
Discover a simple framework for growth teams to address and solve growth problems and bottlenecks at scale with VP of Growth Lavanya Shukla at Weights & Biases.
Annual or Monthly Payments for SMBs? Data from Zoom, Freshworks, Expensify, Squarespace, and More
Dear SaaStr: What is the average percentage of annual vs. monthly plan sold for a BtoB SaaS startup targeting the SMB market? Here are some rough-and-tough numbers: If the customers are so small they are basically paying out of their own pockets … then 80%+-...
The Founder Playbook with Loom’s CEO & Co-Founder, Joe Thomas (Pod 669 + Video)
With Loom announcing its almost $1B acquisition by Atlassian, we thought it would be a great time to dig back on CEO Joe Thomas’s presentation at SaaStr Europa in June on how they got there. Joe Thomas, CEO & Co-founder of Loom, shared 5 hard-earned lessons...
Dear SaaStr: Cold Emails Are Not Working for My B2B SaaS Startup. What Am I Doing Wrong?
Dear SaaStr: Cold Emails Are Not Working for My B2B SaaS Startup. What Am I Doing Wrong? We’ve all been there. The fairly crappy, “my product is so great”, outbound random email to 30–100 folks when you are trying to get your start-up off the ground. That never really...
SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise
Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. However, it is often the case that relationships are complicated between these teams, and sometimes they can even butt heads.
Unfortunately, this type of tension is all too common and plagues many companies. But there is hope. Greenhouse CMO, Carin Van Vuuren, and VP of Enterprise Revenue, Ankur Passi, share their approach to bridging the communication gap to bring the traditional frenemies together.
The Top 5 Questions Every CEO Wrestles With – Lessons From Dave Kellogg (Video + Transcript)
We’re almost there!! 2023 SaaStrAnnual.com!! And while 85% of our speakers are new, we’ve also brought back some of our all-time favorites — with brand new content. That includes Dave Kellog, the former CEO of Host Analytics and prolific blogger. ...
A Look Back: Datadog’s CMO Alex Rosemblat on Building Marketing Channels Slowly to Achieve Massive Scale (Pod and Video)
Datadog CMO Alex Rosemblat shares his hard-won secret after eight years of leading his company’s marketing: Slow and steady wins the marketing channel race. Read on to learn Rosemblat’s pacing and methodology for achieving your most critical marketing goals, one channel at a time.
11 Tips to Get the Best ROI on Your Event Sponsorships
With SaaStr Annual 2023 now just a week away, we’re getting a lot of questions from sponsors wanting to know how to get the best ROI from their sponsorship package. So we reached out to a few of our returning sponsors who absolutely crushed it at the 2015-2022 Annuals...
An Underused Strategy: Truly High Value Drip Marketing to Prospects
There’s a product I do want to buy, but I don’t have time now. Probably in October. However … Every week I get a truly amazing, truly helpful piece of email content from them. Truly valuable. Really helps remind me to buy in October. — Jason ✨Be Kind✨ Lemkin ...
Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane
Are you trying to unlock sustainable low customer acquisition costs (CAC) growth for your SaaS company?
Then you need to hear what Guillaume Cabane, Co-Founder and President of HyperGrowth Partners, has to say on the subject.
In this exclusive video, Guillaume shares the formula he used at Ramp, Gorgias, and Drift to reach explosive saas growth – showing you the secrets of smart scaling.
Don’t miss out – watch this must-see video now for groundbreaking advice on generating fast CAC growth success!
Founder SaaStr
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