Blog Posts, Growth, MarketingSo at little old team SaaStr, we historically did not really track social followers as a core metric. We’re B2B folks 🙂 But as SaaStr grew, first we started to…
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Blog Posts, Customer Success, MarketingSalesforce likes to talk about “Customers for Life”, and while that’s sort of catchy, it’s a little hard to grok what it really means. It finally sunk in for me…
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Blog Posts, Marketing, SaaS Product PricingYou could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no…
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Early, Marketing, Marketing, Podcasts, Sales, Sales Ep. 290: Yousuf Khan is a serial CIO, start-up and VC advisor. Most recently Yousuf was the CIO & VP of Customer Success @…
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Blog Posts, Company Culture, Customer Success, Growth, International Expansion, Leadership, Marketing, Marketing, Metrics, SaaStr Events, VideosWePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites &…
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Marketing, Marketing, Podcasts, Sales, Sales Ep. 288: Des Cahill is the Chief Marketing Officer for Oracle CX Cloud Suite, an integrated set of marketing, sales, commerce and service solutions that power…
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Blog Posts, Customer Success, Growth, Marketing, Marketing, Metrics, SaaStr Events, Sales, Sales, Scale, VideosJason Green, Emergence Capital Founder, and General Partner moderates a discussion with Janine Pelosi, Zoom Head of Marketing and Online Business and Tolithia Kornweibel, Gusto Head of Marketing. Want to…
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Career Growth & Advice, Compensation, Hiring, Marketing, Marketing, Podcasts, SaaS Product Pricing, Sales, Sales Ep. 286: Allie Janoch is the Founder & CEO @ Mapistry, the startup that makes environmental compliance simple. As for Allie, prior to founding Mapistry she…
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Blog Posts, Career Growth & Advice, Company Culture, Hiring, Leadership, Marketing, Marketing, Metrics, Product, SaaStr Events, VideosDavid Cummings is the co-founder of the Atlanta Tech Village, Pardot which sold to ExactTarget/Salesforce.com, Hannon Hill, Rigor, SalesLoft (raised over $75M in capital), Terminus (raised over $25M in capital),…
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Blog Posts, Career Growth & Advice, Leadership, Marketing, MarketingBy Anthony Kennada, Founding CMO at Gainsight If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing —…
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Blog Posts, Growth, Marketing, MarketingThis post is such an important one, I took a moment update it for 2019. Just when it sarts to get good, again and again, I see the same thing: …
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Blog Posts, Company Culture, Customer Success, Growth, Leadership, Marketing, Marketing, Metrics, SaaS Product Pricing, SaaStr Events, VideosWork smarter, not harder. Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. Join…
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Blog Posts, Growth, Leadership, Marketing, Marketing, Product, SaaStr Events, VideosRepresenting 98% of all U.S. businesses, 57% of all U.S. jobs and more than half of all non-farming GDP, small business is big business. As one of the most difficult…
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Blog Posts, Growth, Marketing, Marketing, Q&AHow important are customer testimonials? They are incredibly important. We spend so much time marketing and selling to customers. And building stuff for them. But almost no one thinks enough…
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Blog Posts, Leadership, Marketing, Marketing, SaaStr Events, Scale, VideosFreemium can help software companies gain users quickly—but what happens when it’s time to scale back or up? Free services must meet users’ basic needs, while also encouraging them to…
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