Blog Posts, Early, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, SaaS Product Pricing, Videos
Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. Stage 2 Capital’s Co-Founder and Managing Director, Mark…
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Blog Posts, Marketing, Marketing, Videos
It’s a challenging time to be a marketer. People are more anxious and distracted than ever, and it’s increasingly difficult to connect with audiences in a memorable way that makes…
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Blog Posts, Customer Success, Exit Strategy, Featured Podcasts, Featured Videos, Leadership, Marketing, Marketing, Podcasts, Product, Videos
In some cases, weirdness wins the race. The lovably off-beat “weird” marketing automation platform Mailchimp was recently acquired by Intuit for $12 billion. At SaaStr Annual 2022, Mailchimp Co-Founder Ben…
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Blog Posts, Growth, Marketing, Marketing, Q&A
Dear SaaStr: What makes the ideal Demand Generation candidate for a growth-stage SaaS company? 90% of the candidates you meet will not have: owned a funnel revenue goal/KPI: pipeline, leads,…
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Blog Posts, International Expansion, Leadership, Marketing, Marketing, Podcasts, Sales, Sales, Videos
After finding success in their home country, many SaaS founders begin to think globally, considering expansion into the international markets. However, global growth is challenging, and it takes the right…
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Blog Posts, Marketing, Metrics
.@samdblond CRO @brexHQ "Always start with monthly sales targets in the early days. You just don't have visibility beyond that in the beginning." pic.twitter.com/8gYGnlm7Tk — Jason ✨2022 SaaStr Annual Sep…
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Blog Posts, Career Growth & Advice, Company Culture, Fundraising, Hiring, Leadership, Marketing, Marketing, Podcasts, Product, Videos
The journey to $100M ARR may seem like a typical success story in Silicon Valley, but that doesn’t make it simple or easy. But what guideposts can you follow to…
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Blog Posts, Early, Marketing, Product, SaaS Product Pricing, Sales, Videos
Product-led growth (PLG) companies have become a major trend in the world of SaaS over the last few years. These companies are characterized by being product-led; in other words, conversion,…
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Blog Posts, Growth, Marketing
Way back in the early days of Adobe Sign / EchoSign, my co-founder was a digital marketing genius — but was opposed to events. They don’t work, he’d say. They…
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Blog Posts, Marketing
We’d all love to run 100% PLG SaaS companies that magically self-replicate customers. And it does happen, sometimes. At least for a while. You can hear more of a deep…
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Blog Posts, Company Culture, Early, Hiring, Marketing, Marketing, Videos
The developed world revolves around e-commerce. In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market…
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Blog Posts, Marketing, Marketing
If you are #2 in a space, Keep the burn rate down. Sometimes, the best M&A is for #2. They can't afford #1. Or #1 isn't for sale. — Jason…
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Blog Posts, Marketing, Marketing, Podcasts, Videos
At Mutiny’s The Second Lever digital conference, SaaStr Founder Jason Lemkin hosted a star-studded CMO panel featuring Salesforce President & CMO Sarah Franklin, Box CMO Chris Koehler, and Attentive CMO Sara Varni.
Blog Posts, Hiring, Leadership, Marketing, Marketing
As start-ups begin to accumulate success and generate momentum, they will inevitably need to scale up. The conditions at which this desire begins are pretty predictable. A company has sold…
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Blog Posts, Growth, Marketing, Marketing
This original version of the post came out a while back, but it’s such an important one, I wanted to update it again. Because just when it starts to get…
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