Blog Posts, Featured Podcasts, Featured Videos, Marketing, Podcasts, Scale, Videos
Denise Persson, the CMO of Snowflake, shares the five secrets to a winning marketing strategy to grow your company’s revenue and cement customer loyalty.
Blog Posts, Marketing, SaaS Product Pricing
A few years back, a very wise VC asked me what I thought about a small but scrappy competitor in the space of my last company, Adobe Sign / EchoSign….
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Blog Posts, Growth, Marketing, Sales
Salesforce’s biggest source of new revenue isn’t CRM or even support. It’s partners and platform. And it has been since 2017 or so! Wow. But that took time. It took…
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Blog Posts, Marketing, Marketing, SaaS Product Pricing
There can be nothing more frustrating in the middle-early days than when sales closes some great deal for, say, $125,000 a year … but you “knew” they could have gotten…
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Blog Posts, Growth, Marketing, Q&A, Scale
Q: What are your thoughts about Prince Harry’s new job as Chief Impact officer at BetterUp (startup)? I think it’s smart: BetterUp seems to be the highest-valued, and likely the…
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Blog Posts, Customer Success, Marketing, Metrics
Churn is a paramount topic in SaaS, as we all know. If every dollar of ARR is worth $6+ in the long term, including upsells and second order revenue ……
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Blog Posts, Leadership, Marketing, Q&A
Q: How do I drive alignment between my new VP of Marketing and my VP of Sales? The simplest forcing function to help your first VP of Sales and Marketing…
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Blog Posts, Marketing, Marketing, Scale
Everyone has tough quarters, and usually, at least one tough year (more on that here). As we approach $10m, and then again as we approach $20m, and then again as…
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Blog Posts, Growth, Marketing, Marketing
I’ve re-learned something about marketing every year working on the SaaStr Annual this year. 5 years IRL, and1 year (and 4 other large events) digitally since Covid. And that thing…
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Blog Posts, Hiring, Marketing
Apologies to all those to whom this is already well known. But, I know many of you have never hired a head of marketing before. And as soon as you…
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Blog Posts, Marketing
Since Covid hit, Team SaaStr has understandably focused a bit more on our website, podcast, YouTube, and other digital assets, along with building out a unique breadth of digital events….
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Blog Posts, Marketing, Metrics
In SaaS companies in the very wide band from ~$1m to $40m ARR or so, the debate over Quarterly vs. Monthly Quotas comes up all the time. And it especially comes…
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Blog Posts, Marketing, SaaS Product Pricing
Recently, I caught up with two great entrepreneurs/CEOs, both doing a few million in ARR and growing quickly. Doing well. Both had a roughly similar make-up of customers, split between:…
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Blog Posts, Growth, Marketing, Marketing, Sales
On lead poor vs lead rich sales environments … And how to get more revenue per lead pic.twitter.com/DpWU1RjdMV — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) May 2, 2018 So last month,…
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Blog Posts, Early, Marketing, Marketing
One of the things that causes a lot of anxiety in SaaS is market size. If you’re creating the latest Pinning app, or Social Network, the odds are surely against…
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