Denise Persson, the CMO of Snowflake, shares the five secrets to a winning marketing strategy to grow your company’s revenue and cement customer loyalty.
Measure Your Churn. But What’s Even More Important is to Measure Your “Almost Churn”. 5 Tricks to Help You Here.
Churn is a paramount topic in SaaS, as we all know. If every dollar of ARR is worth $6+ in the long term, including upsells and second order revenue ……
Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them
Apologies to all those to whom this is already well known. But, I know many of you have never hired a head of marketing before. And as soon as you…
Since Covid hit, Team SaaStr has understandably focused a bit more on our website, podcast, YouTube, and other digital assets, along with building out a unique breadth of digital events….
In SaaS companies in the very wide band from ~$1m to $40m ARR or so, the debate over Quarterly vs. Monthly Quotas comes up all the time. And it especially comes…
A Solution Sale Can Capture 3-20x the Revenues of A Tool Sale. With Almost the Exact Same Core Product.
Recently, I caught up with two great entrepreneurs/CEOs, both doing a few million in ARR and growing quickly. Doing well. Both had a roughly similar make-up of customers, split between:…