Blog Posts, Marketing, MarketingDuring these Shelter+ times SaaStr is focusing more on our digital events and assets … out of our necessity. Our IRL events are in a holding patten, for obvious reasons….
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Company Culture, Early, Leadership, Marketing, Marketing, Podcasts, Product, Sales, Sales Ep. 349: Startups can get messy. Especially in growth. David Sacks (Yammer, PayPal) shares how to navigate from 50-500 employees. This episode is sponsored by Lightmatter. SaaStr’s…
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Blog Posts, Growth, Marketing, Marketing“Our new website converts ˜2x better than the previous one” — Startup A at $10m ARR “Leads seem to have fallen by about 40% since we changed the website” —…
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Marketing, Marketing, PodcastsEp. 345: Julie Herendeen is the CMO @ PagerDuty, the real-time operations platform ensuring less downtime and fewer outages, meaning happier customers and more productive teams. Prior to their IPO in…
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Blog Posts, Marketing, Marketing(Note; an update of a classic SaaStr post, with 2020+ learnings.) A little while ago, I Zoomed with a good friend running a SaaS company doing about $4 million in…
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Blog Posts, Marketing, Marketing, MetricsThere are some questions in SaaS that are, at some level, almost a mystery: Why was Veeva able to burn only ~$10m net on its way to an IPO? Yet Box needed $250m? Both…
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Blog Posts, Marketing, Marketing, SaaStr Events, VideosThe true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas…
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Blog Posts, Customer Success, Early, Featured Posts, MarketingHow much do you talk about Customer Marketing? Be honest. While the concept may sound old hat to those that have been in the software business for a long time, in SaaS…
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Blog Posts, Marketing, SaaStr Events, SalesIt’s 2020 and SaaS buyers are more skeptical and suspicious, more disbelieving, more unconvinced than they were in 2019. Or 2018. Or 2017. The situation is getting worse. The SaaS…
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Blog Posts, Marketing, MarketingIn these Shelter-and-Beyond days, many of you are trying to dial-up the media and content side of your business. Which is good. IMHE, content marketing, done right, always works. Webinars…
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Marketing, Marketing, Podcasts, Sales Ep. 329: Navin Chaddha is the Managing Director @ Mayfield who just last month announced $750M in new funds split across their core and select funds….
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Early, Marketing, Marketing, Podcasts Ep. 327: John Mellor is Chief Strategy Officer @ Domo, the company that allows you to leverage BI at scale to empower your team with data….
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Company Culture, Customer Success, Leadership, Marketing, Marketing, Podcasts Ep. 325: Carolyn Guss is VP of Corporate Marketing @ PagerDuty, the company keeping your digital operations running perfectly with their real-time operations platform. Prior to…
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Blog Posts, Growth, Marketing, MarketingTimes are tough for many of us now. What do you do, if half your customers have just gone out of business? If your growth has gone from 60% to…
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Early, Marketing, Marketing, Podcasts Ep. 321: Anthony Kennada is the CMO @ Front, the startup that provides your team with better email so they can treat every customer like your…
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