Blog Posts, Customer Success, Marketing
Salesforce likes to talk about “Customers for Life”, and while that’s sort of catchy, it’s a little hard to grok what it really means. It finally sunk in for me…
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Blog Posts, Growth, Marketing, Marketing, Metrics
Once you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app…
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Blog Posts, Marketing, Marketing, Q&A
How can Sales and Marketing work together? The simplest way is to get sales and marketing to work together is to (x) align marketing’s #1 goal to a revenue-related “commit”…
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Blog Posts, Featured Podcasts, Featured Videos, Marketing, Podcasts, Sales, Videos
Marqeta CMO Vidya Peters discusses the nuances of building a cohesive marketing and revenue strategy and share advice for other organizations seeking to align these functions during a critical time of growth for their companies.
Blog Posts, Growth, Marketing, Marketing
With SaaStr Annual 2021 now just a month away, and one of the first IRL events in some time — we’re getting a lot of questions from sponsors wanting to…
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Blog Posts, Early, Marketing, Marketing, Q&A, Sales
Q: Dear SaaStr: Should We Over-Charge or Under-Charge our First Customers? Overcharge if the customer is big, i.e., >$50k-$100k a year or so in ACV. Undercharge if the customer is…
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Blog Posts, Early, Marketing
Q: What are the best marketing techniques for an early-stage SaaS startup? My list of things that almost always work: Try everything — and Double Down on anything that works….
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Blog Posts, Customer Success, Marketing, Marketing, Q&A
Q: Dear SaaStr: My Customer Missed the Deadline for AutoRenewal. How Do I Handle This Situation? Let it go and Move On. At a practical level, it is incredibly difficult…
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Blog Posts, Marketing, Metrics
It’s too long if you are bootstrapped (you don’t have a year) and too short if funded and NRR > 100% — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) August 19, 2021…
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Blog Posts, Growth, Marketing, Marketing, Metrics, Q&A
Q: I have a SaaS startup. I feel my marketing team does not make enough efforts. Should I fire the team? No … take that concern and energy and instead…
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Blog Posts, Featured Podcasts, Featured Videos, Marketing, Podcasts, Product, Videos
Chime wasn’t the first digital bank, but it certainly became the largest. Hear how Chime CEO and co-founder, Chris Britt, won in a highly competitive market.
Blog Posts, Featured Podcasts, Featured Videos, Marketing, Podcasts, Product, Videos
Hear from PagerDuty CPO, Sean Scott, and CMO, Julie Herendeen, on how PagerDuty has embraced a product-led growth model and the success they’ve seen since doing so.
Blog Posts, Marketing, Marketing
In the early days of SaaStr we put together a strawman First Sales Rep Comp Plan. Use it, modify it (or of course, ignore it) as you see fit. If…
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Blog Posts, Growth, Hiring, Marketing
There is a lot to do in marketing But a new VP of Marketing will really only do 3 things Ask them what those top 3 are before you hire…
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Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Videos
Join ServiceNow’s Chief Customer and Partner Officer, Lara Caimi, and VP of Strategic Operations for the Customer and Partner Organization, Aneesa Sayall, as they discuss how hitting the gas on how they deliver partners is fundamental to how ServiceNow scales to $10B and beyond.