Why You Should Kill Your Competitor in B2B
"How do you kill your competition? You have to think about this if you really want to win. At Elevenlabs, we did a grants program, 10,000+. Then we upsold them — later. And it helped crush the competition." with @samdblond https://t.co/ktEXlxMQJV...
Dear SaaStr: Should You Ask a Prospect What Competitors They Are Looking At?
Dear SaaStr: Should You Ask a Prospect What Competitors They Are Looking At? Yes. And in 2026, more than ever. You’ll find 90% of the time you’ll want to not just tell a prospect who you are competing with, but do so aggressively. And box the competition...
Dear SaaStr: If I Whitelabel My B2B Product, Will it Hurt Me on Branding?
Dear SaaStr: If I White-label my B2B product, will it hurt me on branding my own company? Just do it. If it’s easy to do. Lots of folks agonize over white-labelling. The brand benefits will go to my partner, not me. I’ll be valued less. Etc. etc. But bear in mind a...
In The Early Days, You Won’t Have Enough Customers. But Your Mini-Brand Will Come to Your Rescue.
"You think brand doesn't matter in the early days. But it turns out, you'll have a 'mini-brand' far earlier than you might think. Often by just $2-$3m ARR. Customers in your niche, in the part of the market where you do win, will start to hear...
Dear SaaStr: What Are Some Signs That Your B2B Marketing Programs Won’t Scale Well?
Dear SaaStr: What Are Some Signs That Your B2B Marketing Programs Won’t Scale Well? The #1 flag your marketing efforts aren’t working is that you are spending too much — but importantly, in the aggregate. Don’t overindex on any individual campaign...
Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them (Updated)
"When you go to hire your first marketer, there's just one criterion they have to meet. They have to have help a commit. They have to have owned a number in the pipeline. They aren't a fit for startups if they haven't." pic.twitter.com/y3z40fTkxW...
10 Things That Always Work in B2B Marketing
We’d all love to run 100% PLG companies that magically self-replicate customers. And it does happen, sometimes. At least for a while. Especially in the Age of AI. If only 100 people listen to your podcast, but it’s really good and provides a ton of true...
I Was Wrong About Marketing ROI. Here’s What $100,000,000+ in Sponsorship Sales Taught Me.
We’ve closed over $120,000,000+ in sponsorships at SaaStr over the years. And I’m still learning about real marketing ROI from them. For a long time, I thought most marketers were doing it backwards. Here’s the pattern I kept seeing: when a...
Events Work. Events Are Back. But Are They Worth the Big Expense?
"Field marketing like events do work. They are magical. But only if you are great at them. At SaaStr itself, I saw one competitor close $700k in revenue week after our European event. And a very similar competitor close … $0."...
Got 100 Customers? Believe It Or Not, It’s Time for Your First User Conference
When I was figuring out B2B as a CEO for the first time, the last thing I wanted to do was a Customer / User Conference. I understood the importance of events like Dreamforce. Salesforce is a complex product, with (sometimes) long deployment cycles, professional...
Dear SaaStr: Does It Make Sense to Have Post-Sales Functions Report into Sales?
Dear SaaStr: Does It Make Sense to Have Post-Sales Functions Report into Sales? In many ways, this is the question of the day. So many SaaS companies, faced with slower growth, are moving CS in particular in to the sales department, trying to get more growth from the...
How To Build Your Own AI VP of Marketing: The Full Playbook From SaaStr AI 2026
At SaaStr AI Annual 2026, Amelia Lerutte, SaaStr’s Chief AI Officer, took five months of running 10K, SaaStr’s AI VP of Marketing, distilled what worked into a spec, and built a brand-new one from scratch on stage in about 15 minutes. The whole room built...
All Agencies and Contractors Have a Half Life. Move On Once You Hit It.
The best marketer I've ever worked with said to me early that you have to fire all your agencies every 6 months Why? They give you their best upfront, and then turn the gig into an annuity staffed with the mediocre I thought it was a bit aggressive But he was...
Snowflake’s CMO Runs Marketing for 700 People. She Starts Her Day By Talking to Her Data, Not a Dashboard.
Denise Persson runs marketing for Snowflake. That’s a 700-person org, new-business pipeline she’s personally accountable for, and a level of compliance and data risk most of us never have to think about. She came back to SaaStr AI 2026 to talk about what...
Founder SaaStr
Related Posts
