Blog Posts, Marketing
Secrets to a solid interview: 1/ Interview your heroes2/ Do an hour of research3/ Write out 5 great questions + 5 back-up questions4/ Listen, and ask +1 follow-up question on…
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Blog Posts, Customer Success, Growth, Marketing, Q&A
Q: Dear SaaStr: What Percent of My Revenue Should Come from Referrals and Word of Mouth? Ultimately, almost all top software companies end up getting 20-50% or so of their…
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Blog Posts, Early, Marketing, Q&A, SaaS Product Pricing, Sales
Q: Dear SaaStr: Should I Publish My Pricing? If you aren’t sure — then yes. Transparent pricing has many advantages: It makes the sales process simpler. It allows prospects and…
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Customer Success, Marketing, Marketing, Q&A
Do whatever is best for the customer. It’s incredibly frustrating when a customer cancels, especially, one you’ve put a ton of work into. But the thing is, it’s not necessarily…
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Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Videos
In this female-powered panel, get ready to learn from CMOs Carilu Dietrich of 1Password, Isabelle Papoulias of Mediafly, and VP of Product Marketing and Demand Gen, Katrina Wong of Segment on both the importance and effective tactics in building the ideal customer profile.
Blog Posts, Marketing, Q&A
Q: How did you get started creating your SaaStr community, and how could I get started on making one for a different industry? SaaStr is a lot of things, but…
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Blog Posts, Marketing, Sales, Videos
We’ve done a ton of terrific sessions with the Twilio leadership over the years, including 4 different deep dives with Jeff Lawson, CEO and co-founder. The first time Jeff joined…
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Blog Posts, Growth, Marketing, SaaStr Events
So we’re back for “real-world” / IRL events. After 6+ mega-digital events including doing the 2020 SaaStr Annual digitally, the 2021 SaaStr Annual is back in the SF Bay Area…
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Marketing, Marketing, Q&A
Q: If I White-label my SaaS, will it hurt me on branding my own company? Just do it. If it’s easy to do. Lots of folks agonize over white-labelling. The…
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Blog Posts, Career Growth & Advice, Company Culture, Hiring, Leadership, Marketing, Marketing, Metrics, Product, SaaStr Events, Videos
As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29, we’re taking a look back at some of our favorite classic sessions. (And…
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Blog Posts, Marketing
Amelia Ibarra, SaaStr’s SVP and GM, did a great deep dive with Alyce on the future of content and events post-Covid. Take a listen here if you do content, marketing…
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Blog Posts, Customer Success, Growth, Marketing, Q&A
Q: Dear SaaStr: How Do I Convince My Customers with Monthly plans to Upgrade to Annual Plans? My advice: Don’t. It’s too many calories expended for not enough benefit. Let…
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Blog Posts, Early, Marketing
How do you leverage a corporate blog to actually generate leads? There are 100,000,000+ blogs. And “worse” — there are 100,000,000+ new blog posts posted each month! The last thing…
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Growth, Marketing, Marketing, Q&A
After the early days — most. That’s just math. Of course, it varies. But one thing that is almost always true, is you get more renewals, more upsells, and more…
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Blog Posts, Growth, Marketing, Marketing
Almost all of us go through a rough patch, and often, one really rough patch. You can’t fix everything overnight. And maybe sometimes, you can’t even grow your ARR. Some…
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