Try Micromilestones to Push Through Slower Growth
Going though a slow patch is one thing We almost all go through one or two Settling for slow growth is another You never really come back from that one — Jason ✨Be Kind✨ Lemkin (@jasonlk) December 31, 2022 When I was CEO at Adobe Sign / EchoSign, I made a big...
Why Your Cost of Sales Generally Doubles As You Scale
One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good. Usually, most SaaS start-ups follow a pattern where the CEO starts off doing founder-led sales. Then, she hires a few sales reps, and...
Get Funded or Just Learn: VC Day at SaaStr Annual 2022 (!!)
Over the past 10 years, the SaaS community has blown us away with your energy and passion, and has been the driving force in helping us expand from our humble roots of a few hundred Founders at our first meet-up and 1,000 or so at the first SaaStr Annual in 2015. Fast...
Why Competition Is So Bitter in SaaS: Oligopolies and Dominant Strategy Equilibriums
In many segments, competition-to-the-almost-death seems the norm in SaaS. Just look at Larry Ellison or Marc Benioff. While both seemed to have mellowed a bit recently, you can still see it in their eyes, their press releases, their ads in the Wall Street Journal. ...
The Hardest Part About SaaS Companies, At Each Stage
Dear SaaStr: What’s the Harder Part About SaaS Companies, At Each Stage? The hardest part changes every 12–24 months, and the whole company changes every 30-36 months or so. But a few thoughts on “the hardest part” for the first few stages: From $1-$100k in...
You Aren’t Doing Enough Customer Marketing
How much do you talk about Customer Marketing? Be honest. It’s the #1 thing SaaS companies do the least of, that they should be doing far more of. It gets almost completely ignored until $15m, $20m ARR, or even longer. And even then, it’s often an...
9 Thoughts on What Makes For a Good Pricing Page (UPDATED w/Video)
The more established your brand, the more complex your pricing page can be Because then, it becomes about what to buy — not from whom pic.twitter.com/1ag8jyPkmH — Jason ✨BeKind✨ Lemkin 2️⃣0️⃣2️⃣2️⃣ (@jasonlk) October 27, 2021 What makes for a good pricing...
7 Lessons Learned in Product-Led Scaling from Dropbox’s GM (Podcast #490 and Video)
Rachel Wolan, Dropbox GM, shares wisdom from her years of experience in product-led scaling at Talkdesk, LiveRamp, and Dropbox to help you better scale your company.
Why Your Cost of Sales Generally Doubles As You Scale
One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good. Usually, most SaaS start-ups follow a pattern where the CEO starts off doing founder-led sales. Then, she hires a few sales reps, and...
Annual Contracts: Maybe Not All They Are Cracked Up To Be
Bigger customers usually leave simply because your product doesn’t do enough An annual contract gives you 365 days or so to fix that — Jason ✨Be Kind✨ Lemkin (@jasonlk) September 4, 2020 I’ve long been a vocal proponent of annual contracts. I felt like...
10 Things That Would Have Helped Me Go From $1m to $10m Faster with Less Stress
Recently I put together a quick list on Twitter of the Top 10 things that with hindsight, I could and should have done to get from $1m to $10m ARR faster — and with less stress. I thought it would be worth drilling down deeper into each of them and sharing the...
Speaker Submissions for 2021 SaaStr Events are Now Open!
Looking to speak at an upcoming SaaStr event? Now’s your chance to join the ranks of Zoom, Slack, Twilio, PagerDuty, Airtable and more. Here’s how you can apply to speak at our events.
Meet a VC (Virtually) During Annual at Home
While Team SaaStr was ready to put on the most-epic, in-person SaaStr Annual this year, 2020 might’ve had other plans for all of us in mind. But’s that OK — because we’ll be back in person next year, and we haven’t missed a moment. We...
20 Incredible New Experiences at 2020 SaaStr Annual
Phew. With Dreamforce and SaaStr Europa and Scale behind us, little tiny Team SaaStr is 100% focused on 2020 SaaStr Annual. It will be in March this year for just 1 year in 2020, before we go back to February for 2021 on. March 10-11-12 in San Jose, CA just south of...
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