The Path to CRO with TigerEye, CircleCl, Lattice, and Notion

The Path to CRO with TigerEye, CircleCl, Lattice, and Notion

The path to Cheif Revenue Officer (CRO) is different for many people. Tracy Young, CEO and co-founder at TigerEye, sits down with three CROs to talk about how they navigated the journey to revenue leader. Jane Kim, former CRO of CircleCl, Laurabeth Harvey, President of Field Operations at Lattice, and Erica Anderson, Notion’s CRO, all share the key decisions or events that shaped their careers. 

Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. 

How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your SaaS sales and marketing efficiency. In recent years, the average Magic Number and benchmark for go-to-market efficiency has dropped from .7x to just .3x. How has the happened? And what can founders and revenue leaders do to turn around their budgets for efficient growth?

High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market

High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market

Tolithia (Gusto’s CRO and Head of Go-To-Market Ops, or GTM Ops) and Jamie (Gusto’s Principal, GTM Strategy & Operations) about their high-velocity techniques for maximizing sales. They first discuss their aim of helping other professionals grow their businesses, the importance of proper territory management, especially in high-velocity, high-scale operations, and the difficulties of geographic territories. Following that, they discuss dynamic territory management, the problems of static sales books, and how industry does not necessarily dictate business models. They also touch upon tools and strategies they implemented at Gusto, such as the Next Best Action tool and dynamic books, to decide which leads to work and how. At the end of the discussion, they answer several questions from the audience.

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