Why Customers Hate So Many Salespeople. And Why They Love Some. And How to Do Better Here.
Dear SaaStr: Why do customers hate salespeople? Disalignment. A truly great salesperson is a resource. They help you: They educate you on the product. They honestly answer your questions. They address your concerns, seemingly patiently. They help you pilot / test the...In The Early Days, What You Think is a “Sales” Problem is More Likely a Marketing Problem (Updated)
"You probably don't need as many reps as you think you do" @kylecnorton CRO @owner. "More likely you have a pipeline problem. Spend the money there until your reps' calendars are truly full." cc @samdblond pic.twitter.com/XqfgZOlafj —...Just Between Two CEOs: Dev Ittycheria of MongoDB and Jyoti Bansal of Harness.io and AppDynamics
Two successful SaaS leaders talk about product alignment, freemium models, having an open-source product and other topics in SaaS we all want answers to.
8 Top Takeaways from Lenny Rachitsky + Jason Lemkin on “Building a World-Class Sales Org”
So just a little while back, Lenny Rachitsky had me on his hyper-popular podcast to talk about scaling sales, from the perspective of a founder who hasn’t really done sales. It ended up being super popular, and a fresh take on a lot of topic we talk about a lot...Discounts, Expiring Deals, and Urgency: Understanding Human Behavior in Sales
I’m not that great at sales myself (not really), but I am a student of it. A few things I’ve observed about human behavior, negotiation, and good and bad sales processes in SaaS: Customers that expect a discount really expect a discount. It’s generally easier to mark...CRO Confidential: How to Sell in a Hyper-Competitive Space with Apollo CRO Leandra Fishman
SaaStr’s CRO Confidential podcast host Sam Blond chats with the CRO of Apollo, Leandra Fishman, about Apollo’s success in a competitive market, emphasizing product differentiation, value-based selling, and the importance of customer relationships in driving sales success.
Dear SaaStr: Is It Normal to Feel Like a Pest When Prospecting for Customers For a Startup?
Dear SaaStr: Is It Normal to Feel Like a Pest When Prospecting for Customers For a Startup? Yes. Get better at it, get over it, and hire folks who know how to do it. Boy sales is hard. It’s being told No a lot. It’s having literal, or virtual, doors shut on your...The 21 Top Excuses for Not Closing A Deal (Updated)
Things mediocre sales reps say: 🤷"So it turns out they don't have budget after all" ❓"I had a great call with a customer! Not sure about next steps, though." 💸"Can I discount even more?" 🤣 "Where do I find the collateral...Do Sales Execs Need to Be Micromanaged? It’s Complicated
So a few stories from the past few weeks reminded me of a meta-challenge in managing a sales team in the founder-led sales: so many sales execs need to be micromanaged, at least up to a point. It’s not just me. Sam Blond, CRO of Brex made a similar point at our...The Path to CRO with TigerEye, CircleCl, Lattice, and Notion
The path to Cheif Revenue Officer (CRO) is different for many people. Tracy Young, CEO and co-founder at TigerEye, sits down with three CROs to talk about how they navigated the journey to revenue leader. Jane Kim, former CRO of CircleCl, Laurabeth Harvey, President of Field Operations at Lattice, and Erica Anderson, Notion’s CRO, all share the key decisions or events that shaped their careers.
Advice Every SaaS Founder Needs to Know in 2024 with Sam Blond and Jason Lemkin
At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions.