In 2020-2021, many SaaS startups faced a unique challenge. With teams spread across the globe, they had to find new working patterns to scale their businesses in a distributed environment. Wiz, one of the fastest-growing SaaS companies focused on security solutions,...
Q: What are the common mistakes in the sales process that may lead to customer loss? A non-exhaustive 🙂 list: Not listening. Too many reps just talk and talk, trying to get the pitch out. They miss a chance to learn what problem the prospect actually wants solved. Not...
So leading growth stage VC Iconiq has published its latest and very detailed Definitive Guide to Sales Compensation here. It’s very detailed and oriented more toward growth-stage scale-ups — but it’s excellent. Everyone should have a read. I...
Dear SaaStr: What Can I Do To Grow Faster, Right Now? My 7 top tips to increase sales quickly. Hire a great VP of Sales. Yes, I am a broken record here. But I’ve seen it 100+ times. Hire a great VP of Sales, and even if nothing else changes … she’ll...
In this week’s episode of CRO Confidential, host Sam Blond wraps up the founder-led sales series with one of the most accomplished sales leaders in the world, Brendon Cassidy. Cassidy was Blond’s VP of Sales at Echosign and, before that, was one of the first sales...
The ultimate test for every SMB SaaS vendor is if you are OK losing your largest customers as they scale If you aren’t, it’s hard to stay truly SMB over time If you are, you have to live with elevated churn, lower NRR. And the loss of your top logos, again and again....
Q: Do salespeople add to the value received by customers? They do in the enterprise. At least the good ones do. That’s what a lot of founders miss if they haven’t worked with great mid-market and enterprise sales execs before. Let’s break sales down into 2 types:...
In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. Omni is trying to build the next-generation business intelligence (BI) platform. In a year’s...
One of the most essential things SaaS founders need to get right is their sales strategy. From day one, it’s critical to drive results to impress your investors, acquire customers, and set your sales team up for success. Dave Kellogg –– Independent Consultant, EIR at...
A while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. I thought it would be worth a quick update of the post. We’ve all made many of these mistakes ourselves, myself included. 🙂 I’m...
Dear SaaStr: As a salesperson, if you sell a multi-year SaaS deal, does the whole amount count towards your current year quota? Or just the part attributed to your current year? Approaches vary here. First, what you pay on vs. quota retirement can vary. On commissions...
So Cloudflare is one of our hero Cloud / SaaS companies and even under tougher macro conditions, still grew a stunning 37% at $1.2 Billion in ARR! But it’s getting harder for Cloudflare, just like it is for many of us. The toughest metric is new customers. ...
Q: What sales tactics that are taught to new salespeople bother you enough that you refuse to use them? A few that I think really do you a disservice in SaaS, especially before you have a huge brand: “Be careful of prospects that waste your time.” Yes, your time is...
Former CEO and founder of Yext and current CEO and founder of Roam, Howard Lerman, shares successful strategies and lessons learned building two successful startups with Sam Blond, Partner at Founders Fund, in this week’s episode of CRO Confidential. Typically, sales...
While many of the companies on SaaStr are based in North America and then expand to Europe and APAC, we’re seeing more and more expansion going the other way. Celonis started 12 years ago in Germany and recently began its move into the U.S. market. This has...