Early

Between aggressive timelines and a lack of exposure to customers, the product management process is rife with challenges. Mistakes are bound to be made — we’re only human after all — but not all mistakes are created equal. In this session, Zendesk’s EVP of Product, Shawna Wolverton, will explore the top mistakes product teams tend to make, and how to anticipate and avoid common pitfalls when bringing a new product to market.