Generally, the CEO or another founder will hack being both the head of product, and head of product marketing, at least until $1m-$2m in ARR, often longer.

You definitely need senior product experience as you scale beyond that, definitely by the $4m-$5m ARR range.

Because you need the help in Product and Product Marketing generally once things get complicated.

But … you need a VP of Demand Gen at $20k in MRR. That’s far, far, far earlier.

You need help in Demand Gen as soon as you have even a tiny stream of growing customers. And the hire should be almost immediately accretive.

More here: I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early.

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