Dear SaaStr: When Is It “Too Early” To Hire Your First Marketer?

In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in:

  • Content Marketing. Can you get even 1 or 2 customers from blogging and writing?
  • Growth Hacking. Can you get even a couple of customers by emailing to a small list you’ve built?
  • Event Marketing. Can you get any good leads by going to an industry event?  Some founders end up very good at this.  Many are terrible.
  • Drip Marketing. Can you set up HubSpot or Mailchimp or Activecampaign or something similar to reach out programmatically to your leads, and see them convert at a higher rate?
  • PR. Can you get some great PR for your company that leads to customers — any customers?
  • Adwords and paid media. Can you prove this works at all, even just to get a few customers?

You can hire someone without any indications any of these channels work. But you’ll likely have a lot more success if you have a tiny bit of data to suggest what will work best for your app.

I’d at least try all of the above first before you hire a marketer, just to learn. Then hire someone immediately after you’ve seen any traction, even just a time bit, in any of the above.

Once any channel works even a tiny bit, you’re probably ready to hire a strong full-time marketer.

More here: I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early. | SaaStr

(note: an updated SaaStr Classic answer)

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