How do I convince a B2B tech company CEO that marketing is important?
Do a little math with them.
Go through this exercise:
- What if we had 50% more leads?
- What if 50% more people showed up to our events? To our webinars?
- What if the leads our sales team receives were 50% more qualified?
- What if our content marketing was twice as good?
- What if we had 50% more sign-ups?
- What if everyone knew about us?
- What if were in more deals that our competitor wins today?
That’s what you get from a strong head of marketing.
Published on November 7, 2017