How do I convince a B2B tech company CEO that marketing is important?

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JASON LEMKIN

Do a little math with them.

Go through this exercise:

  • What if we had 50% more leads?
  • What if 50% more people showed up to our events? To our webinars?
  • What if the leads our sales team receives were 50% more qualified?
  • What if our content marketing was twice as good?
  • What if we had 50% more sign-ups?
  • What if everyone knew about us?
  • What if were in more deals that our competitor wins today?

That’s what you get from a strong head of marketing.

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Published on November 7, 2017
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