Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Videos
Datadog CMO Alex Rosemblat shares his hard-won secret after eight years of leading his company’s marketing: Slow and steady wins the marketing channel race. Read on to learn Rosemblat’s pacing and methodology for achieving your most critical marketing goals, one channel at a time.
Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Videos
Canva CMO Zach Kitschke dives into Canva’s exponential growth as a start-up and the lessons they learned along the way to scaling to 65M users.
Blog Posts, Customer Success, Marketing
Events and trade shows. They’re back, but they’re expensive. You don’t get enough booth traffic. The folks that do come by are too junior. It sucks up days at a…
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Blog Posts, Marketing, Marketing, Videos
Asana COO Anne Raimondi and Figma CCO Amanda Kleha discuss why self-serve and direct sales models actually work better together and how to put a dual-motion model into practice.
Blog Posts, Featured Podcasts, Featured Videos, Marketing, Podcasts, Videos
Dave Kellogg, EIR at Balderton Capital and Principal at Dave Kellogg Consulting, shares five tips to help founders and CEOs navigate their marketing strategy and develop clarity around what successful marketing looks like.
Blog Posts, Marketing, Marketing
I want to spend a little time on some learnings about Strategic Partners in SaaS. First, let me be clear — to make it in SaaS, you’re probably going to…
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Blog Posts, Company Culture, Early, Featured Posts, Hiring, Marketing, Sales
A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. I thought it would be…
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Customer Success, Early, Leadership, Marketing, Q&A, Sales
Q: How much should an entrepreneur worry about competition in an early-stage startup? You are going to obsess about competition. You won’t be able to help it. And mostly it’s…
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Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Sales, Sales, Videos
Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn’t required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire a Sales team, and expand the capabilities of your Marketing function. How can you add this GTM motion effectively, without cannibalizing your existing business? Hear from the CMOs of top tech companies on they helped Freshworks, Twilio, Salesforce, 1Password, Atlassian, Litmus, CircleCi, Coda and many others have faced this challenge and led their companies through this successful transition.
Blog Posts, Featured Podcasts, Featured Posts, Featured Videos, Marketing, Marketing, Podcasts, Videos
Rachel Wolan, Dropbox GM, shares wisdom from her years of experience in product-led scaling at Talkdesk, LiveRamp, and Dropbox to help you better scale your company.
Blog Posts, Marketing
Headliner talks on SaaS marketing from Amanda Malko (G2), Alex Rosemblat (Datadog), Dave Kellogg, Vidya Peters (Marqeta), and Andres Botero (Blackline).
Blog Posts, Growth, Leadership, Marketing, Scale
SaaS is not the right industry to aim for incremental, low single-digit revenue growth. This is an industry where stories of 17x growth – like ClickUp scaling from $4 million to $70 million of ARR – are surprisingly common. We’ve curated 6 popular SaaStr Annual 2021 sessions from leaders that have navigated the proverbial rocketship to scale:
Blog Posts, Growth, Marketing, Marketing, Metrics
Once you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app…
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Blog Posts, Growth, Hiring, Human Resources, Marketing, Metrics
If you want to hit the plan for Q1'22, You need to be hiring all the sales reps you'll need then … Now — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) September…
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Blog Posts, Marketing, Marketing, Q&A
How can Sales and Marketing work together? The simplest way is to get sales and marketing to work together is to (x) align marketing’s #1 goal to a revenue-related “commit”…
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