Customer Success, Marketing, Q&A
There may come a time, or two, in your company when you just don’t know what to do. When: You aren’t growing fast enough. and/or The competition seems to be…
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Blog Posts, Early, Marketing, Sales, Sales
The other day I met with a great founder doing about $40k in MRR that wanted to raise some extra money to “make sales more repeatable.” Sounds good. I started…
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Blog Posts, Career Growth & Advice, Early, Leadership, Marketing, Q&A
Q: Dear SaaStr: How Do I Compete with a Company that has Unlimited Capital — and I Don’t? Do they have a strong brand? If not, it may not matter….
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Marketing, Marketing, Q&A
Q: If I White-label my SaaS, will it hurt me on branding my own company? Just do it. If it’s easy to do. Lots of folks agonize over white-labelling. The…
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Blog Posts, Career Growth & Advice, Company Culture, Hiring, Leadership, Marketing, Marketing, Metrics, Product, SaaStr Events, Videos
As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29, we’re taking a look back at some of our favorite classic sessions. (And…
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Blog Posts, Featured Videos, Fundraising, Leadership, Marketing, Videos
As we gear up for SaaStr Annual 2021 in the SF Bay Area, we wanted to take a look back at some of our most iconic speakers and sessions from…
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Growth, Marketing, Marketing, Q&A
After the early days — most. That’s just math. Of course, it varies. But one thing that is almost always true, is you get more renewals, more upsells, and more…
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Blog Posts, Growth, Marketing, Marketing
Almost all of us go through a rough patch, and often, one really rough patch. You can’t fix everything overnight. And maybe sometimes, you can’t even grow your ARR. Some…
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Blog Posts, Marketing
I’m embarrassed to say I hadn’t paid enough attention to how many folks read SaaStr.com on mobile vs. desktop. And boy did it change during the past year. Perhaps it…
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Blog Posts, Marketing, Marketing
In scaling the cash-flow side of SaaS, there’s almost nothing more powerful than annual contracts combined with prepaid cash. It’s just such a huge benefit. You get all the cash up-front, and your…
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Blog Posts, Growth, Marketing, Marketing
I personally was terrible at many growth tactics, growing Adobe Sign / EchoSign. I didn’t know much about anything other than direct sales at the time. I’ve sure learned a…
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Blog Posts, Early, Marketing, Marketing, Q&A
I’m worried. You don’t need a CMO. At least, not yet. Let’s roughly break up what “marketing” means at different stages of a SaaS company: $0-$1m ARR. Marketing = Growth…
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Blog Posts, Growth, Hiring, Marketing
The best CMOs are very good at promotions That's part of the job, after all Just make sure at least 50% of their energy goes into promoting the company, and…
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Blog Posts, Growth, Marketing, Sponsored Posts
We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. And unlike most of today’s startups, we didn’t do it the traditional way.
Blog Posts, Growth, Marketing, Q&A, Sales, Sales
A very high close rate sounds great But really, it means you aren't doing any effective marketing — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) March 25, 2021 Few things will demotivate…
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