Blog Posts, Growth, Marketing, Sponsored Posts
We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. And unlike most of today’s startups, we didn’t do it the traditional way.
Blog Posts, Growth, Marketing, Q&A, Sales, Sales
A very high close rate sounds great But really, it means you aren't doing any effective marketing — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) March 25, 2021 Few things will demotivate…
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Blog Posts, Marketing, Marketing, SaaS Product Pricing
There can be nothing more frustrating in the middle-early days than when sales closes some great deal for, say, $125,000 a year … but you “knew” they could have gotten…
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Blog Posts, Marketing, Marketing, Scale
Everyone has tough quarters, and usually, at least one tough year (more on that here). As we approach $10m, and then again as we approach $20m, and then again as…
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Blog Posts, Customer Success, Growth, Marketing
Progress in SaaS is never as linear as it looks years down the road. Everyone has rough quarters (often at least 1 in 5). And we almost all have a…
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Blog Posts, Growth, Marketing, Marketing
I’ve re-learned something about marketing every year working on the SaaStr Annual this year. 5 years IRL, and1 year (and 4 other large events) digitally since Covid. And that thing…
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Blog Posts, Growth, Hiring, Marketing, Q&A
Perhaps nothing, but in most cases, likely everything. A classic VP of Marketing will do 4 things (although of course, no one is great at all 4): Brand and Corporate…
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Blog Posts, Growth, Marketing, Marketing, Sales
On lead poor vs lead rich sales environments … And how to get more revenue per lead pic.twitter.com/DpWU1RjdMV — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) May 2, 2018 So last month,…
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Blog Posts, Exit Strategy, Leadership, Marketing
There’s a common bit of advice we entrepreneurs and execs always get: worry less about the competition, and more just about growing your own business. It’s good, sound advice. But…
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Blog Posts, Early, Marketing, Marketing
One of the things that causes a lot of anxiety in SaaS is market size. If you’re creating the latest Pinning app, or Social Network, the odds are surely against…
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Blog Posts, Marketing, Marketing
Freemium is back. Atlassian has recently added Freemium editions for the first time to several of its core products — and saw a tripling of sign-ups! New Relic has gone…
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Blog Posts, Marketing, Marketing, SaaS Product Pricing
Recently I’ve been fortunate enough to meet with a number of outstanding entrepreneurs building self-service SaaS business at the bottom of the market. A customer base made up of Very…
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Blog Posts, Marketing, Marketing
In the early-ish days, maybe even as far as $10m-$20m in ARR, as you talk to larger prospects you’ll have a lot of “Build vs Buy” discussions. “Oh, our IT…
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Blog Posts, Featured Podcasts, Featured Videos, Growth, Marketing, Marketing, Podcasts, Scale, Videos
In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. A globally-renowned digital marketing and sales leader, he sits down with Harry to discuss how to hire marketers at scale and how to use marketing to set your brand above the rest.
Blog Posts, Featured Videos, Growth, Marketing, Marketing, Podcasts, Scale, Videos
Menaka Shroff, Director of Global Marketing at Google, shares the 7 common enterprise marketing mistakes she sees and how to avoid them.