Blog Posts, Company Culture, Marketing, Marketing, Podcasts
SaaStr 388: Okta CMO, Ryan Carlson on How To Measure Marketing Attribution Effectively, Why People Think About Category Creation Incorrectly Today & How You Have To Think Through The Product vs The Company Story
Early, Marketing, Marketing, Podcasts, Product
Ep. 385: Paul Rosania is the Founder & CEO @ Balsa, the company that recognizes that builders move the world forward and so they are building the best second screen…
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Blog Posts, Customer Success, Marketing, Sales
If your competition doesn't offer phone support, But you do … Watch your NPS eclipse theirs, all things being equal. Isn't that worth a few bucks? — Jason ✨BeKind✨ Lemkin…
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Early, Marketing, Podcasts, SaaS Product Pricing, Sales, Sales
Ep. 380: Ryan Sandler is the Co-Founder and CEO @ Truework, the company that gives employees control over employment, income and other identity data. To date, Ryan has raised over…
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Fundraising, Marketing, Metrics, Podcasts, Sales
Ep. 373: Bessemer’s 5th Annual State of the Cloud Report returns for a definitive look at the cloud industry today. Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners,…
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Early, Marketing, Podcasts, Product, Sales
Ep. 370: As organizations race to achieve relevance and a competitive edge in the digital era, automation is fueling the fight. Join PagerDuty’s CEO, Jennifer Tejada, as she discusses the…
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Company Culture, Early, Marketing, Podcasts, Sales
Ep. 365: The Office of the Future, How Everything’s Changed and What 2021 Will be Like with Justin Bedecarre, CEO @ HelloOffice and Jen Nguyen, Founding Partner @ TEAMWERC Centralized…
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Customer Success, Hiring, Leadership, Marketing, Metrics, Podcasts, Sales
Ep. 359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product…
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Blog Posts, Marketing, Product, Q&A
Q: What is a strategy you have employed as a software company to keep sales up during COVID-19? My favorite strategy, looking across my portfolio of investments, is not charging…
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Blog Posts, Marketing, Marketing
During these Shelter+ times SaaStr is focusing more on our digital events and assets … out of necessity. Our IRL events are in a holding patten, for obvious reasons. During…
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Company Culture, Early, Leadership, Marketing, Marketing, Podcasts, Product, Sales, Sales
Ep. 349: Startups can get messy. Especially in growth. David Sacks (Yammer, PayPal) shares how to navigate from 50-500 employees. This episode is sponsored by Lightmatter. SaaStr’s…
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Blog Posts, Growth, Marketing, Marketing
“Our new website converts ˜2x better than the previous one” — Startup A at $10m ARR “Leads seem to have fallen by about 40% since we changed the website” —…
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Blog Posts, Company Culture, Early, Featured Posts, Hiring, Marketing, Sales
A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. I thought it would be…
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Marketing, Marketing, Podcasts
Ep. 345: Julie Herendeen is the CMO @ PagerDuty, the real-time operations platform ensuring less downtime and fewer outages, meaning happier customers and more productive teams. Prior to their IPO in…
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Blog Posts, Marketing, Marketing
(Note; an update of a classic SaaStr post, with 2020+ learnings.) A little while ago, I Zoomed with a good friend running a SaaS company doing about $4 million in…
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