Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. However, it is often the case that relationships are complicated between these teams, and sometimes they can even butt heads.
Unfortunately, this type of tension is all too common and plagues many companies. But there is hope. Greenhouse CMO, Carin Van Vuuren, and VP of Enterprise Revenue, Ankur Passi, share their approach to bridging the communication gap to bring the traditional frenemies together.
A Look Back: Datadog’s CMO Alex Rosemblat on Building Marketing Channels Slowly to Achieve Massive Scale (Pod and Video)
Datadog CMO Alex Rosemblat shares his hard-won secret after eight years of leading his company’s marketing: Slow and steady wins the marketing channel race. Read on to learn Rosemblat’s pacing and methodology for achieving your most critical marketing goals, one channel at a time.
Are you trying to unlock sustainable low customer acquisition costs (CAC) growth for your SaaS company?
Then you need to hear what Guillaume Cabane, Co-Founder and President of HyperGrowth Partners, has to say on the subject.
In this exclusive video, Guillaume shares the formula he used at Ramp, Gorgias, and Drift to reach explosive saas growth – showing you the secrets of smart scaling.
Don’t miss out – watch this must-see video now for groundbreaking advice on generating fast CAC growth success!