Blog Posts, Growth, Hiring, Human Resources, Marketing, Metrics
If you want to hit the plan for Q1'22, You need to be hiring all the sales reps you'll need then … Now — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) September…
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Blog Posts, Marketing, Marketing, Q&A
How can Sales and Marketing work together? The simplest way is to get sales and marketing to work together is to (x) align marketing’s #1 goal to a revenue-related “commit”…
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Blog Posts, Growth, Marketing, Marketing
With SaaStr Annual 2021 now just a month away, and one of the first IRL events in some time — we’re getting a lot of questions from sponsors wanting to…
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Blog Posts, Early, Marketing, Marketing, Q&A, Sales
Q: Dear SaaStr: Should We Over-Charge or Under-Charge our First Customers? Overcharge if the customer is big, i.e., >$50k-$100k a year or so in ACV. Undercharge if the customer is…
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Blog Posts, Customer Success, Marketing, Marketing, Q&A
Q: Dear SaaStr: My Customer Missed the Deadline for AutoRenewal. How Do I Handle This Situation? Let it go and Move On. At a practical level, it is incredibly difficult…
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Blog Posts, Growth, Marketing, Marketing, Metrics, Q&A
Q: I have a SaaS startup. I feel my marketing team does not make enough efforts. Should I fire the team? No … take that concern and energy and instead…
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Blog Posts, Marketing, Marketing
In the early days of SaaStr we put together a strawman First Sales Rep Comp Plan. Use it, modify it (or of course, ignore it) as you see fit. If…
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Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Videos
Join ServiceNow’s Chief Customer and Partner Officer, Lara Caimi, and VP of Strategic Operations for the Customer and Partner Organization, Aneesa Sayall, as they discuss how hitting the gas on how they deliver partners is fundamental to how ServiceNow scales to $10B and beyond.
Marketing, Marketing, Podcasts
Ep 433: Is your marketing team struggling to deliver the right kind of prospects and accounts that actually convert into revenue for your company? In this episode of the…
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Customer Success, Marketing, Marketing, Q&A
Do whatever is best for the customer. It’s incredibly frustrating when a customer cancels, especially, one you’ve put a ton of work into. But the thing is, it’s not necessarily…
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Early, Marketing, Podcasts, Product
Ep. #407: Trends are fleeting and hard to pin down. Or are they? Learn how you can leverage the science of trends and better understand market behavior. This episode…
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Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Videos
In this female-powered panel, get ready to learn from CMOs Carilu Dietrich of 1Password, Isabelle Papoulias of Mediafly, and VP of Product Marketing and Demand Gen, Katrina Wong of Segment on both the importance and effective tactics in building the ideal customer profile.
Customer Success, Marketing, Q&A
There may come a time, or two, in your company when you just don’t know what to do. When: You aren’t growing fast enough. and/or The competition seems to be…
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Blog Posts, Early, Marketing, Sales, Sales
The other day I met with a great founder doing about $40k in MRR that wanted to raise some extra money to “make sales more repeatable.” Sounds good. I started…
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Blog Posts, Career Growth & Advice, Early, Leadership, Marketing, Q&A
Q: Dear SaaStr: How Do I Compete with a Company that has Unlimited Capital — and I Don’t? Do they have a strong brand? If not, it may not matter….
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