Blog Posts, Marketing, Product, Q&AQ: What is a strategy you have employed as a software company to keep sales up during COVID-19? My favorite strategy, looking across my portfolio of investments, is not charging…
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Blog Posts, Marketing, MarketingDuring these Shelter+ times SaaStr is focusing more on our digital events and assets … out of necessity. Our IRL events are in a holding patten, for obvious reasons. During…
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Company Culture, Early, Leadership, Marketing, Marketing, Podcasts, Product, Sales, Sales Ep. 349: Startups can get messy. Especially in growth. David Sacks (Yammer, PayPal) shares how to navigate from 50-500 employees. This episode is sponsored by Lightmatter. SaaStr’s…
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Blog Posts, Growth, Marketing, Marketing“Our new website converts ˜2x better than the previous one” — Startup A at $10m ARR “Leads seem to have fallen by about 40% since we changed the website” —…
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Blog Posts, Company Culture, Early, Featured Posts, Hiring, Marketing, SalesA little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. I thought it would be…
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Marketing, Marketing, PodcastsEp. 345: Julie Herendeen is the CMO @ PagerDuty, the real-time operations platform ensuring less downtime and fewer outages, meaning happier customers and more productive teams. Prior to their IPO in…
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Blog Posts, Marketing, Marketing(Note; an update of a classic SaaStr post, with 2020+ learnings.) A little while ago, I Zoomed with a good friend running a SaaS company doing about $4 million in…
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Company Culture, Early, Marketing, Podcasts, ProductEp. 342: On this episode of the SaaStr podcast, our CEO, Jason Lemkin, chats with Zapier CEO, Wade Foster, on Distributed Teams and Building a Cloud Product. Zapier is a…
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Blog Posts, Marketing, Marketing, MetricsThere are some questions in SaaS that are, at some level, almost a mystery: Why was Veeva able to burn only ~$10m net on its way to an IPO? Yet Box needed $250m? Both…
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Blog Posts, Marketing, Marketing, SaaStr Events, VideosThe true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas…
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Blog Posts, Early, Marketing, SalesQ: “What should your sales team do with marketing qualified leads? Follow-up. There will be a lot of spirited debate between marketing + sales in the lead hand-off process. Do…
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Customer Success, Marketing, Podcasts, Sales Ep. 335: David Spinks is the Founder @ CMX, the premier network for community professionals. In 2019, CMX was acquired by Bevy, where David…
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Customer Success, Leadership, Marketing, Podcasts, Sales Ep. 331: Jessica Lin is a Co-Founder and General Partner @ Work-Bench, one of New York’s leading early-stage enterprise funds with a portfolio including…
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Blog Posts, Marketing, MarketingIn these Shelter-and-Beyond days, many of you are trying to dial-up the media and content side of your business. Which is good. IMHE, content marketing, done right, always works. Webinars…
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Marketing, Marketing, Podcasts, Sales Ep. 329: Navin Chaddha is the Managing Director @ Mayfield who just last month announced $750M in new funds split across their core and select funds….
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