Blog Posts, Customer Success, Customer Success, Marketing, Sales, Sales, Videos

How to Create User Delight When Building a Bottom-Up SaaS Business with Scratchpad Co-Founder/CEO Pouyan Salehi and OpenPhone Co-Founder Daryna Kulya (Video)

To expand using a bottom-up model, SaaS businesses need to create a more delightful experience for every user. These experiences don’t just happen when customers unlock your product’s value without…
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Blog Posts, International Expansion, Leadership, Marketing, Marketing, Podcasts, Product, Sales, Sales, Videos

3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson (Pod 619 + Video)

Samsara makes telematic and safety devices for physical operations (i.e., tools that measure and monitor what’s happening in a vehicle.) In achieving over $724M in ARR and growing to 2,000+…
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Blog Posts, Company Culture, Customer Success, Early, Hiring, Leadership, Marketing, Marketing, Product, Videos

From Stealth to Unicorn in 11 Months: Top 5 Lessons Learned with Drata CEO Adam Markowitz and Cowboy Ventures Partner Amanda Robson (Video)

Building a fast-growing business while tackling fierce competitive challenges is a formidable journey. Every successful SaaS business strategy requires a full-potential ambition aimed at sustained profitable growth. But once you…
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Blog Posts, Customer Success, Customer Success, Marketing, Metrics, Product, SaaS Product Pricing, Sales, Videos

What Bootstrapped Companies Do Better than VC-Backed Ones with Paddle Chief Strategy Officer Patrick Campbell and Senior Product Manager Allissa Chan (Video)

Startups often begin with a bootstrapping phase with little to no outside investment. Many, however, will eventually switch to the externally funded phase because bootstrapping isn’t for every business. Some…
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