Blog Posts, Marketing, Product, SaaS Product Pricing, Sales
As we begin strategic planning season for next year, there one topic a lot that comes up a lot: Should We Just Let Our Smallest Customers Go? Even once you…
Continue Reading
Marketing, Marketing, Podcasts, SaaS Product Pricing
SaaStr Podcast #398 with Rob Gonzalez, Founder & CMO @ Salsify: How To Price To Maximise For Upsell and Expansion, Why and When To Engage with Partner Programs & How To Correctly Segment Customer Profiles Most Efficiently
Blog Posts, Marketing, Marketing
IMHO and experience, most SaaS CEOs/founders aren’t Killers. They can’t be. They’re Builders. In fact, the two jobs of a founder/CEO are antithetically opposed to zero-sum and attack thinking. First,…
Continue Reading
Marketing, Podcasts
How To Crush It With Interactive Content, What Type, Where and When To Use It Most Efficiently and Where Many People Make Mistakes with Randy Rayess
Blog Posts, Growth, Marketing
Your marketing site has to be: ClearerSimplerMore ObviousMore Up-to-dateBetter designedEasier to contactFasterSlickerBetter Informing Than your actual product Yet, it's almost always not — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) October 25,…
Continue Reading
Early, Marketing, Podcasts, SaaS Product Pricing
Mikael Cho, CEO of Unsplash shares his lessons learned from starting Unsplash as a side project and growing it to a market leader, and disrupting an industry of giants like Shutterstock, Getty, and Adobe Stock with a free business model.
Blog Posts, Company Culture, Marketing, Marketing, Podcasts
SaaStr 388: Okta CMO, Ryan Carlson on How To Measure Marketing Attribution Effectively, Why People Think About Category Creation Incorrectly Today & How You Have To Think Through The Product vs The Company Story
Early, Marketing, Marketing, Podcasts, Product
Ep. 385: Paul Rosania is the Founder & CEO @ Balsa, the company that recognizes that builders move the world forward and so they are building the best second screen…
Continue Reading
![B2B SaaS Blog - Pick Up The [D**n] Phone](https://317xq71m28aj1nmtwnk3egnl-wpengine.netdna-ssl.com/wp-content/uploads/2018/06/mimirogers-300x159.jpg)
Blog Posts, Customer Success, Marketing, Sales
If your competition doesn't offer phone support, But you do … Watch your NPS eclipse theirs, all things being equal. Isn't that worth a few bucks? — Jason ✨BeKind✨ Lemkin…
Continue Reading
Early, Marketing, Podcasts, SaaS Product Pricing, Sales, Sales
Ep. 380: Ryan Sandler is the Co-Founder and CEO @ Truework, the company that gives employees control over employment, income and other identity data. To date, Ryan has raised over…
Continue Reading
Fundraising, Marketing, Metrics, Podcasts, Sales
Ep. 373: Bessemer’s 5th Annual State of the Cloud Report returns for a definitive look at the cloud industry today. Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners,…
Continue Reading
Early, Marketing, Podcasts, Product, Sales
Ep. 370: As organizations race to achieve relevance and a competitive edge in the digital era, automation is fueling the fight. Join PagerDuty’s CEO, Jennifer Tejada, as she discusses the…
Continue Reading
Company Culture, Early, Marketing, Podcasts, Sales
Ep. 365: The Office of the Future, How Everything’s Changed and What 2021 Will be Like with Justin Bedecarre, CEO @ HelloOffice and Jen Nguyen, Founding Partner @ TEAMWERC Centralized…
Continue Reading
Customer Success, Hiring, Leadership, Marketing, Metrics, Podcasts, Sales
Ep. 359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product…
Continue Reading
Blog Posts, Marketing, Product, Q&A
Q: What is a strategy you have employed as a software company to keep sales up during COVID-19? My favorite strategy, looking across my portfolio of investments, is not charging…
Continue Reading