Rebecca Lynn General Partner at Canvas Ventures and Jake Heller CEO at Casetext, share the top 10 questions every SaaS founder needs to ask their customers.
Does SEO still work? As someone who has written relatively highly cited, highly linked, highly read, etc. content since 2011 … I’ll say … “Yes But” Yes But What do I mean? Well yes content marketing and SEO still clearly are the magic and...
As we gear up for 2024 SaaStr Annual in September in SF Bay Area, we’re taking a look back at some of the top sessions from years past. Tomasz Tunguz, now Managing Director of Theory Ventures (and then MD with Redpoint Ventures) is back at 2024 SaaStr Annual....
Dear SaaStr: How much should an entrepreneur worry about competition in an early-stage startup? You are going to obsess about competition. You won’t be able to help it. And mostly, it’s healthy. Founders that arrogantly dismiss the competition as “stupid”...
We’re gearing up for our biggest, best-est SaaStr Annual 2024 (Sep 10-12 in SF Bay again!) As part of that, we’re taking a look back at some of the best sessions ever. When both of HubSpot’s co-founders came to Annual to share their top learnings...
Dear SaaStr: If I White-label my SaaS, will it hurt me on branding my own company? Just do it. If it’s easy to do. Lots of folks agonize over white-labelling. The brand benefits will go to my partner, not me. I’ll be valued less. Etc. etc. But bear in mind a few...
Synthesia Co-Founder and CEO Victor Riparbelli deep dive into the lessons learned about building an Enterprise-focused Generative AI company and scaling it.
Dear SaaStr: How do I Convince My CEO that Marketing is Important? A lot of CEOs these days do seem to be late to truly invest in SaaS marketing, and most especially, to hiring a true VP of Marketing. I’m just shocked how many CEOs hack it to $5m, $8m, $10m+ in...
Thoropass CRO Bryan Caplin and Head of Demand Generation Jenna Keegan share when you should move upmarket and 5 tips for how to move upmarket successfully.
Dear SaaStr: How Should I Present The Competition Slide of My Pitch Deck if I Have Too Many Competitors? Simple Answer: Just pick the Top 10 competitors, that’s enough. Not just by revenue, but also, by significance. Longer Answer: The competitor slide is a chance...
Events and trade shows. They’re back, but they’re expensive. At all but the biggest and best, you don’t get enough booth traffic. The folks that do come by are often too junior. It sucks up days at a time. The air is convention-center nasty...
HyperGrowth Partners’ Co-Founder and GP Guillaume Cabane walks through how to incorporate AI into Demand Gen & Marketing and picking the right tools for you