RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions
So RevenueCat (where I was fortunate enough to be the first investor) now is the embedded mobile subscription API for 30,000 (!) mobile apps, across 290,000,000 subscribers and $6.7 Billion in tracked revenue. So they do have interesting data. Their 2024 State of...
Dear SaaStr: Do Net Promoter Scores Really Matter?
Dear SaaStr: Do Net Promoter Scores Really Matter? I used to not believe in NPS. But I was wrong. Why? The fundamental reason is if you talk to any software/SaaS business truly at scale, you’ll hear one common theme — they get 80%+ of their new customers from...
The 3 Financial Plans You Need for The Year: C-90, C-60 and C-10 (Updated)
Ok, hopefully you’ve built a careful, thoughtful financial plan for the year. You have your base plan, your stretch plan, a thoughtful approach to spending and burn rates, and more. The 3 plans you need to make as a founder: The C10 Plan, The C60 Plan, and the...
Top 10 Learnings about Free Trials with Tomasz Tunguz (Updated))
As we gear up for 2024 SaaStr Europa in June in London and 2024 SaaStr Annual in September in SF Bay Area, we’re taking a look back at some of the top sessions from years past. Tomasz Tunguz, now Managing Director of Theory Ventures (and then MD with Redpoint...
Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup?
Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup? 10%-20%. If fewer than 8%-10% or so of your demos convert to paid customers, you’ll start to burn out your sales team. Because they generally need to close 10-15 deals a month to eat (more for SMB,...
15 Signs You Have A SaaS Metrics Problem (and How to Fix it) with Dave Kellogg, EIR at Balderton Capital
Come learn from SaaStr OG and fan fave, Dave Kellogg, EIR at Balderton Capital, as he walks you through the complexities of SaaS metrics. With a wealth of experience leading major SaaS and enterprise software firms, Dave will delve into the art of leveraging metrics for strategic advantage and the potential pitfalls of their misinterpretation. This session will equip you with a nuanced understanding of how SaaS metrics can shape success and why careful interpretation is paramount.
Dear SaaStr: When Should I Expect New Sales Hires to Be On Target?
Dear SaaStr: When Should I Expect New Sales Hires to Be On Target? At least by 1.5 sales cycles. And yes, that’s true today, too. You should know well before that if you are managing her or him — you’ll usually know by half a sales cycle. But if you have say a...
15 Ways to Help Your Sales Team in 2024
2024 — the year we’re now fully in the New Age of Efficiency. Sales folks have to truly bring in 4x-5x what they take home, marketers are on budgets that seem too tight, and customer success has been transformed into agents of upsell. A few ideas on how...
Every Marketing Initiative, Every Channel … Plateaus. Plan for It. (Updated)
Once you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app store. Or a specific outbound strategy. Or blogging, or podcasting, or...
Annual or Monthly Payments for SMBs? Data from Zoom, Freshworks, Expensify, Squarespace, and More
Dear SaaStr: What is the average percentage of annual vs. monthly plan sold for a BtoB SaaS startup targeting the SMB market? Here are some rough-and-tough numbers: If the customers are so small they are basically paying out of their own pockets … then 80%+-...
Are You Getting More Competitive, Or Less Competitive? Just Hitting the Plan Might Not Be Enough
If you are blaming "the markets" or "macro" or "the downturn" for slow growth … You sure better at least be growing as fast as the competition Otherwise, it's you, not the markets — Jason ✨Be Kind✨ Lemkin 🇮🇱 (@jasonlk)...
Dear SaaStr: At What Stage Should the Founders Stop Being Individual Contributors?
Dear SaaStr: At what stage should SaaS founders fully stop being individual contributors? I’ve come up with 2 rough rules here to avoid stalling out: Try to have a complete 1.0 management team by $4m ARR at least. Earlier is better, of course. And try to hire at...
The Most Important SaaS Metrics with monday.com CEOs and Co-Founders Eran Zinman and Roy Mann, and SaaStr Founder Jason Lemkin
Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com and the founder of SaaStr.
MongoDB at $1.5B in Revenue — An Epic Growth Story (Video + Pod)
Nine learnings from MongoDB’s impressive growth — a stunning $1.5B in ARR, 29% overall growth, and is worth $29B. That’s about as good as it gets!
CEO & Founder
Related Posts
Industry News
- Matthew McConaughey is still Salesforce's AI cowboy
- Vista-Backed Solera Seeking More Than $1 Billion in IPO
- Twilio cofounder Jeff Lawson appears to have just bought The Onion
- Thoma Bravo to buy UK's Darktrace for around $5.3 bln
- Check Point delivers strong quarterly revenue growth but stock drops - SiliconANGLE
- Microsoft revenue surges 17%, driven by AI gains, ChatGPT partnership
- Musk’s xAI Is Close to Raising $6 Billion from Sequoia, Others
- Alphabet shares jump 14% on earnings beat, first-ever dividend
- Rubrik prices IPO at $32 per share, above expected range
- IBM to acquire HashiCorp in $6.4 billion deal, reports another revenue miss