Blog Posts, Early, Other, Product, Q&A
Dear SaaStr: How Do You Know If Your Startup Idea Already Exists? Well, of course it already exists. You really think you’re the only person on the entire planet that…
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Blog Posts, Marketing, Podcasts, Product, Videos
The relationship between product and marketing has always been a part of the C-suite’s success mantra but has historically not been discussed enough. With the collaboration of ideas and goals…
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Blog Posts, Podcasts, Product, Sales, Videos
On any given day, the enterprise buyer has many priorities that will come before your product, and those priorities may not be what you expect. How do you ensure your…
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Blog Posts, International Expansion, Leadership, Marketing, Marketing, Podcasts, Product, Sales, Sales, Videos
Samsara makes telematic and safety devices for physical operations (i.e., tools that measure and monitor what’s happening in a vehicle.) In achieving over $724M in ARR and growing to 2,000+…
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Blog Posts, Leadership, Marketing, Podcasts, Product, Sales, Videos
If you run a successful, scalable business, the word “enterprise” will inevitably come up at some point—and for good reason. To survive, businesses need to evolve, and creating an enterprise…
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Blog Posts, Customer Success, Featured Podcasts, Featured Videos, International Expansion, Leadership, Marketing, Metrics, Podcasts, Product, SaaS Product Pricing, Videos
Across their 100,000 customers, HubSpot has endured an unforgettable past few years. Their customers desperately need to make sense of this new world – not only how to survive massive…
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Blog Posts, Company Culture, Customer Success, Early, Hiring, Leadership, Marketing, Marketing, Product, Videos
Building a fast-growing business while tackling fierce competitive challenges is a formidable journey. Every successful SaaS business strategy requires a full-potential ambition aimed at sustained profitable growth. But once you…
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Blog Posts, Product, Videos, Workshop Wednesdays
You’ve built your core product, and customers love it. So is it time to build a platform? And if so, how do you build a compelling platform that empowers users…
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Blog Posts, Product, Scale, Videos
When scaling a SaaS company, striking a balance between hypergrowth and risk is essential. Brex’s COO, Michael Tannenbaum, and Alloy’s CRO, Laura Spiekerman, share top lessons on how to find the right balance.
Blog Posts, Customer Success, Customer Success, Marketing, Metrics, Product, SaaS Product Pricing, Sales, Videos
Startups often begin with a bootstrapping phase with little to no outside investment. Many, however, will eventually switch to the externally funded phase because bootstrapping isn’t for every business. Some…
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Blog Posts, Metrics, Product
I wrote a version of this post way back in 2016. It created a lot of discussions and was more controversial then — that NPS was a great core metric. …
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Blog Posts, Hiring, Leadership, Marketing, Metrics, Product, SaaS Product Pricing, Videos
What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. Prakash…
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Blog Posts, Customer Success, Marketing, Podcasts, Product, Sales, Videos
Scale-ups are exciting. They demonstrate spectacular growth and expansion while revolutionizing and disrupting industries with new business models. Scaling to satisfy customers’ demands depends on innovation and foresight combined with…
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Early, Hiring, Product, Q&A, Sales
Dear SaaStr: How Can I Give Better SaaS Product Demos? One simple answer: train your reps more. A lot more. With most SaaS companies, for a while, demos get worse:…
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Blog Posts, Fundraising, Product
So, the original post below I wrote a full 10 (!) years ago in the first few months of SaaStr.com, in November 2012. Back then, folks all over Twitter were…
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