Blog Posts, Career Growth & Advice, Customer Success, International Expansion, Leadership, Marketing, Podcasts, Sales, Videos
Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Of course, we all know how that turned out. …
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Blog Posts, Customer Success, Customer Success
There’s a lot to talk about in customer success about churn, and about upsells.  Together, they are one of the most critical topics in recurring revenue business models. To all that, I…
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Blog Posts, Customer Success, Customer Success, Marketing, Sales, Sales, Videos
To expand using a bottom-up model, SaaS businesses need to create a more delightful experience for every user. These experiences don’t just happen when customers unlock your product’s value without…
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Blog Posts, Customer Success, Early, Q&A
You barely notice high churn on the way to $2m-$3m ARR. You are just growing so fast, and are so new. It starts to impact growth somewhere in the $5m+…
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Blog Posts, Customer Success, Podcasts, SaaS Product Pricing, Sales, Sales, Videos
How did the largest product-led growth enterprise company in the world find success? In this week’s episode of CRO Confidential, Cameron Deatsch, CRO of Atlassian, shares his wisdom with Founders…
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Blog Posts, Customer Success, Growth, Q&A
There are tons of customer success veterans out there. So you can find folks to join you. Even just a few years ago, there weren’t enough folks when enough experience to…
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Blog Posts, Customer Success, Customer Success, Leadership, Podcasts, Sales, Sales, Videos
While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. One company that has…
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Blog Posts, Customer Success, Marketing
If you are a SaaStr reader, you’ll know how passionate I am about Customer Success, since Day 1. For one simple reason: Second Order Revenue. Upsells. Renewals. Word-of-Mouth. Champion Change….
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Blog Posts, Company Culture, Customer Success, Marketing, Marketing, Podcasts, Sales, Sales, Videos
In many companies, the longtime dispute between sales and marketing prevents them from collaborating or agreeing on a goal. Divvy’s CRO, Sterling Snow, created a structure aligning these two teams…
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Blog Posts, Career Growth & Advice, Customer Success, Customer Success, Growth, Q&A
Dear SaaStr: What Do You Do With Churned Customers? You put them into a Get Them Back bucket and re-market to them with a dedicated program. Â And you have sales…
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Blog Posts, Customer Success, Early, Leadership, Marketing, Q&A, SaaS Product Pricing
Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages? Some ideas: Find a truly great co-founder. Slow it down until you do. There is too…
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Blog Posts, Career Growth & Advice, Customer Success, Customer Success, Growth, Q&A
Dear SaaStr: What Were Aspects of Your Startup That Were Easier Than Anticipated? The part I didn’t originally get as a first-time SaaS founder was how relatively easy it is…
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Blog Posts, Customer Success, Marketing, Marketing, Sales, Sales, Videos
Your revenue targets aren’t changing, but the world around you is. Small tweaks at every stage of the revenue cycle can help you stay on target no matter what is…
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Blog Posts, Customer Success, Featured Podcasts, Featured Videos, International Expansion, Leadership, Marketing, Metrics, Podcasts, Product, SaaS Product Pricing, Videos
Across their 100,000 customers, HubSpot has endured an unforgettable past few years. Their customers desperately need to make sense of this new world – not only how to survive massive…
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Blog Posts, Company Culture, Customer Success, Early, Hiring, Leadership, Marketing, Marketing, Product, Videos
Building a fast-growing business while tackling fierce competitive challenges is a formidable journey. Every successful SaaS business strategy requires a full-potential ambition aimed at sustained profitable growth. But once you…
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