The Secrets to Selling and Scaling in Vertical SaaS with Slice’s CRO Loren Padelford
Slice CRO Loren Padelford answers questions on how to build a vertical SaaS company for SMBs and create a massive TAM opportunity.
Most Great VP of Sales Were Fired Once In Their Career
Most of the best VP of Sales have been fired once. It’s not always on their LinkedIn, they don’t always bring it up, but it’s part of it. Sometimes, it’s for a mismatch of skills vs. opportunity. You can crush it one place and struggle in...
How to Build Pipeline and GTM Alignment in 2024 with Datadog’s CMO Sara Varni
Sara Varni, CMO at Datadog hosts SaaStr’s Workshop Wednesday, to share how to build pipeline and create alignment across sales and marketing.
Dear SaaStr: How Do I Set the Revenue Goals for Next Year?
Dear SaaStr: How Do I Set the Revenue Goals for Next Year? I try to model 3 overall plans for the year: C-90, C-60, and C-10, not just for the sales team, but the whole company. The C is for “Confidence”. The odds you think you can hit it, from the...
The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Former CRO at Brex Sam Blond
Matt Plank, CRO at Rippling, and Sam Blond, former CRO at Brex, discuss Rippling’s key growth tactics that led their SaaS sales team to closing over $100M+ in revenue. Including: outbound sales, sales efficiencies in closing and customer retention.
Hiring a Great VP of Sales: The New, Latest Edition with Jason Lemkin (Video + Pod)
Ready to elevate your sales game in 2024? Join Jason Lemkin as he updates SaaStr’s classic insights on hiring the perfect VP of Sales and navigating common pitfalls.
Dear SaaStr: Should I Publish My Pricing?
Dear SaaStr: Should I Publish My Pricing? If you aren’t sure — then yes. Transparent pricing has many advantages: It makes the sales process simpler. It allows prospects and leads to do more discovery work on their own. And it places your app in pricing context with...
Underpricing: It Can Help You Win Deals. But It Won’t Magically Bring Them In The Door On Its Own.
Dear SaaStr: Is Underpricing a Good Strategy to Gain Traction? Yes, to some extent — once a category is well established and there is a subset of functionality that is commoditized. But it’s not a marketing strategy. It’s more a tactic to win deals vs....
How to Implement a Customer-First Strategy and Structure with Dashlane’s CPO
Donald Hasson CPO at Dashlane shares insights on how to solve hard problems for customers and how to optimize for the best results for your business.
From PLG to PLG+SLG – How Lucid Scaled to 70M+ Users
Stephanie Couzin VP GTM Strategy & Ops and Roderick De Greef VP Sales & GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company.
Dear SaaStr: How Do Enterprise SaaS Companies Deal With Late Payments?
Dear SaaStr: How Do Enterprise SaaS Companies Deal With Late Payments? Yes, in the end, you have to be willing to switch off the platform. But do it gracefully, with respect. Do it the same exact way you’d want to be treated if you were a customer. The key is...
Mastering the Art of Customer-Focused Sales with Klaviyo’s VP of Sales, EMEA
Pia Hellman, VP of Sales EMEA at Klaviyo, shares how to master the art of customer-facing sales in an increasingly competitive market.
50 Top Tips To Take Friction Out of Your Sales Processes. From the CROs of Rippling, Brex, Slice, Grafana Labs and More
"One simple way to sell more? Reduce friction from the sales process. From everywhere. From sign-ups, from trials, from pricing, from everywhere." pic.twitter.com/X9rvc6us9X — Jason ✨👾SaaStr.AI Sept 10-12✨ Lemkin (@jasonlk) August 17, 2024 A little...
Top 5 Lessons Learned from Scaling GTM Teams at Notion, Asana, and Dropbox
Robbie O’Connor, GM EMEA at Notion and first European hire at Asana and Dropbox walks through the building blocks required to scale GTM teams and operations
Dear SaaStr: How You Deal With Long Sales Cycles, E.g. 7-8+ Months?
Dear SaaStr: How You Deal With Long Sales Cycles, E.g. 7-8+ Months? A few things: First, you have to get Zen. You cannot force 9 month sales cycles into 9 days. You can bring them in a bit — but not that much. You cannot force Fortune 500 companies to buy six...
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