Blog Posts, Early, Leadership, Q&A, Sales
Q: Dear SaaStr: Should a Startup Founder Handle Sales Themself When First Getting Started? The answer is yes – 95% of the time. The “best” sequence for building a repeatable…
Continue Reading
Podcasts, Sales, Sales
Ep 414: To help revenue and sales leaders navigate and identify ways to leverage cloud marketplaces, join Sapphire Ventures, Snowflake, Sumo Logic, and Crowdstrike to understand: How to successfully…
Continue Reading
Blog Posts, Early, Marketing, Q&A, SaaS Product Pricing, Sales
Q: Dear SaaStr: Should I Publish My Pricing? If you aren’t sure — then yes. Transparent pricing has many advantages: It makes the sales process simpler. It allows prospects and…
Continue Reading
Blog Posts, Early, Sales, Sales
It’s never remotely easy until you have a steady stream of leads and a decent 1.0 revenue team. But here are some things that can help in the early days:…
Continue Reading
Blog Posts, Growth, Sales, Sales
We’re coming up on the quarter (we always are, really). Some of you are going to beat the plan! Most of you maybe, even. I hope. But not all. All…
Continue Reading
Blog Posts, Early, Hiring, Sales, Sales
One of the classic original SaaStr posts was on the Top 10 Questions to Ask a VP of Sales Candidate. All the questions still hold today, interestingly. We did an…
Continue Reading
Blog Posts, Marketing, Sales, Videos
We’ve done a ton of terrific sessions with the Twilio leadership over the years, including 4 different deep dives with Jeff Lawson, CEO and co-founder. The first time Jeff joined…
Continue Reading
Blog Posts, Q&A, Sales
Q: How long does it take to implement Salesforce for a mid-size company? Probably 6–12 months. Let me book-end it: When I was a VP at a Fortune 500 tech…
Continue Reading
Customer Success, Customer Success, Podcasts, Sales
Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers…
Continue Reading
Blog Posts, Sales, Sales, Scale
A ways back, I asked Brendon Cassidy, VP of Sales at LinkedIn, Adobe Sign / EchoSign, and Talkdesk to put together his playbook for double sales. I thought it was…
Continue Reading
Blog Posts, Early, Marketing, Sales, Sales
The other day I met with a great founder doing about $40k in MRR that wanted to raise some extra money to “make sales more repeatable.” Sounds good. I started…
Continue Reading
Podcasts, Sales, Sales
Ep #401: In this session, you will learn how to make the Freemium model work while also incorporating the traditional sales-driven strategy. Olof Mathe will share how the two strategies…
Continue Reading
Blog Posts, Growth, Sales, Sales
The other day I went to buy a SaaS product. I know this SaaS product well, and have used it for years. It’s not a great piece of software, but…
Continue Reading
Blog Posts, Growth, Hiring, Sales, Sales
The lure of freemium (like The Force) is strong. No headaches. Customers try and buy all on their own. Like magic. And. No salespeople. Well, that can work. For…
Continue Reading
Blog Posts, Early, Q&A, Sales
Q: What are the most common mistakes founders make hiring their first real sales teams? A few key mistakes I see start-ups making > 50% of the time: Hiring Early…
Continue Reading