Tolithia (Gusto’s CRO and Head of Go-To-Market Ops, or GTM Ops) and Jamie (Gusto’s Principal, GTM Strategy & Operations) about their high-velocity techniques for maximizing sales. They first discuss their aim of helping other professionals grow their businesses, the importance of proper territory management, especially in high-velocity, high-scale operations, and the difficulties of geographic territories. Following that, they discuss dynamic territory management, the problems of static sales books, and how industry does not necessarily dictate business models. They also touch upon tools and strategies they implemented at Gusto, such as the Next Best Action tool and dynamic books, to decide which leads to work and how. At the end of the discussion, they answer several questions from the audience.
CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier
In this latest episode of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.
At Pavilion’s CEO Summit, SaaStr CEO and Founder Jason Lemkin, took the stage to share what’s most top of mind for him at the start of 2024.
Mark Roberge, SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies.
Dini Mehta, former CRO at Lattice, Kate Ahlering, CRO at Calendly, and Mark Wayland, CRO at Box, share their stories and offer advice to founders on how to scale companies from $0 to $100M ARR in Revenue and beyond.