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Dear SaaStr: Should Your Ask a Prospect What Competitors They Are Looking At?
Sep 10, 2026
Dear SaaStr: Should Your Ask a Prospect What Competitors They Are Looking At? Yes. And in 2026, more than ever. You'll find 90% of the time you'll want to not just tell a prospect who you are competing with, but do so aggressively. And box the competition out at the...
ElevenLabs Went From $0 to $600M+ ARR in 41 Months. When the AI Agent Closes the Deal, They Still Pay the Human. With Carles Reina, First VP of Revenue
Sep 9, 2026
Carles Reina was employee #4 at ElevenLabs and its first go-to-market hire. He was also its first investor. He spent the first nine months selling enterprise deals by himself, then built the entire commercial org, and has now moved full-time to Baobab Ventures, the...
What VCs Are Looking For Now: $25B+ Exits. The New “Decacorn”
Sep 9, 2026
So my co-investor in $2.3B Owner.com (Vertical AI for restaurants) just moved to growth partner at Menlo Ventures and put out a post and chart this week that explains how venture capital works in 2026: 10 years ago, VCs were hunting unicorns. Then decacorns. Now? ...
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Blog Posts, Growth, Marketing, Marketing, Q&A
Dear SaaStr: Should Your Ask a Prospect What Competitors They Are Looking At?
By Jason Lemkin | September 10, 2026
Dear SaaStr: Should Your Ask a Prospect What Competitors They Are Looking At? Yes. And in 2026, more than ever. You’ll find 90% of the time you’ll want to not just tell a prospect who you are competing with, but do so aggressively. And box the competition out at the start. “Great to learn about…
Continue Reading
Artificial Intelligence (AI), Blog Posts, Podcasts, SaaStr.Ai, Sales
ElevenLabs Went From $0 to $600M+ ARR in 41 Months. When the AI Agent Closes the Deal, They Still Pay the Human. With Carles Reina, First VP of Revenue
By Jason Lemkin | September 9, 2026
Carles Reina was employee #4 at ElevenLabs and its first go-to-market hire. He was also its first investor. He spent the first nine months selling enterprise deals by himself, then built the entire commercial org, and has now moved full-time to Baobab Ventures, the $15M solo GP fund he raised last year. He came on…
Continue Reading
Blog Posts, Exit Strategy, Fundraising
What VCs Are Looking For Now: $25B+ Exits. The New “Decacorn”
By Jason Lemkin | September 9, 2026
So my co-investor in $2.3B Owner.com (Vertical AI for restaurants) just moved to growth partner at Menlo Ventures and put out a post and chart this week that explains how venture capital works in 2026: 10 years ago, VCs were hunting unicorns. Then decacorns. Now? $25B+ exits. There are 60+ of them now, so while…
Continue Reading
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"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."
Aaron Levie, CEO and Co-Founder of Box

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Eric Yuan, CEO & Co-Founder of Zoom

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic

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Scott Dorsey, CEO of ExactTarget

"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."
Aaron Levie, CEO and Co-Founder of Box

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Popular Q&A
Schmoozing Is Dead, Agents Are Hitting 120% of Humans, and Growth Is the Only Thing That Matters: 10 Things From the Closing Q&A at SaaStr AI Annual 2026
May 17, 2026
We just wrapped SaaStr AI Annual 2026, and the closing Q&A on Day 3 ended up being one of the most engaged of the whole gathering. No script, no prepared deck, just an hour-and-a-half of questions from the audience on the topics most on their mind....
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales?
Oct 26, 2025
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales? The hardest rejection I’ve had in sales was around renewals. Especially ones I thought we really had earned. But still lost. In particular, in the early days of EchoSign / Adobe Sign, we had a...
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team?
May 10, 2025
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team? A good playbook for customer success is all about driving retention, expansion, and customer happiness while making it scalable: Hire Truly Product-Savvy Customer Success Managers at First Focus...
AI at Scale: 8 Learnings from monday.com Co-Founder and Co-Ceo Eran Zinman
Feb 28, 2025
monday.com Co-CEO and Co-Founder Eran Zinman recently sat down with SaaStr CEO and Founder Jason Lemkin to share his insights on their journey, including how they’ve leveraged AI, maintained growth, and expanded into multiple product lines.
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr CEO and Founder Jason Lemkin
Feb 19, 2025
SaaStr CEO and Founder Jason Lemkin did a vibe check into the state of SaaS, AI, venture funding, and the rollercoaster of building a business in 2025.
Dear SaaStr: Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Dec 9, 2024
Dear SaaStr: Can an entrepreneur back out of a signed term sheet without damaging their reputation? In my experience — Yes, probably. As a founder, you can back out of a term sheet if something is off, or even if you just get another offer you prefer. There is a lot...


