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What To Look For In Your First Marketing Hire

Dear SaaStr: What Do I Look For In My First Marketing Hire? Hiring your first marketing leader is a pivotal moment, and it’s easy to get it wrong if you don’t approach it strategically. The vast, vast majority of "marketers" are just not the right fit to be your first...

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Artificial Intelligence (AI), Blog Posts, SaaStr.Ai

Astra 6 Replaced a Core Engine of SaaStr Connect With Two Words, “DO IT,” Twice in Under an Hour. Then It Said “I Did Not Make That Edit.”

On Monday afternoon, one of the two core engines behind SaaStr Connect was deleted twice in about 30 minutes. And I had to catch it myself. The file is ceoMatchingEmailService.ts. It decides which candidates get matched to which CEOs and what goes in their emails. Connect doesn’t run without it. The LLM driving the build…
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Blog Posts, Q&A

What To Look For In Your First Marketing Hire

Dear SaaStr: What Do I Look For In My First Marketing Hire? Hiring your first marketing leader is a pivotal moment, and it’s easy to get it wrong if you don’t approach it strategically. The vast, vast majority of “marketers” are just not the right fit to be your first marketing hire and leader. Here’s…
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"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."

Aaron Levie, CEO and Co-Founder of Box

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Eric Yuan, CEO & Co-Founder of Zoom

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Lew Cirne, CEO of NewRelic

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."

Lew Cirne, CEO of NewRelic

"SaaStr has pulled the entire SaaS community together in a powerful way."

Scott Dorsey, CEO of ExactTarget

"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."

Aaron Levie, CEO and Co-Founder of Box

"SaaStr’s all about helping the younger founders be successful."

Phil Fernandez, CEO & Co-Founder of Marketo

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Dharmesh Shah, CTO of Hubspot

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