The World’s Largest Community for B2B + AI Software
Share. Scale. Learn.
The Latest in AI + GTM
The Latest in AI + B2B
Deep Dives
Popular Posts
The Latest
Artificial Intelligence (AI), Blog Posts, Marketing, SaaStr.Ai
The New “Ask Your Developer” Is Ask Your Agent. And It’s The Marketing Battle You Have to Win Now
In 2021 Jeff Lawson wrote Ask Your Developer. His point was that developers had become the real buyers of a huge slice of B2B software. If you wanted to win Twilio-style infrastructure deals, you won the engineer, and the engineer brought the budget with them. Five years later the same thing is happening again, one…
Continue Reading
Blog Posts, Sales
Does Your CRO / VP of Sales Need to be An Expert In Your Product?
So one recent survey we did really brought out a healthy debate: does your CRO / VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. That others like Sales Engineers and the…
Continue Reading
Blog Posts
The Double Hockey Stick: Why 1% of Your Users Now Drive 75% of Your AI Costs, and What Figma, Clay, and Higgsfield Are Doing About It
Ulrik Lehrskov-Schmidt has worked on pricing full time for about ten years. He’s the founder and CEO of Willingness to Pay, his team has run hundreds of pricing projects, and he’s written several books on B2B pricing. He put off writing one on AI pricing because he didn’t yet have a model that explained what…
Continue Reading
CRO Confidential
More Amazing Stuff
SaaStr University
Match with investors perfect for your stage and analyze your pitch deck
AI Mentor
AI Mentor
Help with any issue
Get instant advice from 'Digital Jason' on 20M+ of B2B expertise
Free Workshops
Free AMAs with the top VCs, CROs, CMOs and More!
"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."
Aaron Levie, CEO and Co-Founder of Box
"If you really want to be good at building up your company, read SaaStr."
Eric Yuan, CEO & Co-Founder of Zoom
"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic
"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic
"SaaStr has pulled the entire SaaS community together in a powerful way."
Scott Dorsey, CEO of ExactTarget
"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."
Aaron Levie, CEO and Co-Founder of Box
"SaaStr’s all about helping the younger founders be successful."
Phil Fernandez, CEO & Co-Founder of Marketo
"SaaStr is my peeps."
Dharmesh Shah, CTO of Hubspot
Popular Videos
Popular Posts
Popular Q&A
Schmoozing Is Dead, Agents Are Hitting 120% of Humans, and Growth Is the Only Thing That Matters: 10 Things From the Closing Q&A at SaaStr AI Annual 2026
We just wrapped SaaStr AI Annual 2026, and the closing Q&A on Day 3 ended up being one of the most engaged of the whole gathering. No script, no prepared deck, just an hour-and-a-half of questions from the audience on the topics most on their mind....
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales?
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales? The hardest rejection I’ve had in sales was around renewals. Especially ones I thought we really had earned. But still lost. In particular, in the early days of EchoSign / Adobe Sign, we had a...
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team?
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team? A good playbook for customer success is all about driving retention, expansion, and customer happiness while making it scalable: Hire Truly Product-Savvy Customer Success Managers at First Focus...
AI at Scale: 8 Learnings from monday.com Co-Founder and Co-Ceo Eran Zinman
monday.com Co-CEO and Co-Founder Eran Zinman recently sat down with SaaStr CEO and Founder Jason Lemkin to share his insights on their journey, including how they’ve leveraged AI, maintained growth, and expanded into multiple product lines.
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr CEO and Founder Jason Lemkin
SaaStr CEO and Founder Jason Lemkin did a vibe check into the state of SaaS, AI, venture funding, and the rollercoaster of building a business in 2025.
Dear SaaStr: Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Dear SaaStr: Can an entrepreneur back out of a signed term sheet without damaging their reputation? In my experience — Yes, probably. As a founder, you can back out of a term sheet if something is off, or even if you just get another offer you prefer. There is a lot...
Popular Podcasts
Popular Posts
