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Blog Posts, Career Growth & Advice, Featured Videos, Leadership, Marketing, Marketing, Other, SaaStr Events, Sales, Scale, Videos
“5 Steps to Launching a Product” Cloudflare Head of Products Jen Taylor (Video + Transcript)
The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so…
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Blog Posts, Career Growth & Advice, Exit, Leadership, Marketing, Marketing, SaaStr Events, Videos
The Sendgrid Journey: Scaling From Growth Stage to $2B Acquisition in 4 Years (Video + Transcript)
Since Sameer joined SendGrid at CEO in 2014, the company has quadrupled its revenue, more than doubled its employees, experienced a successful initial public offering and was recently acquired by…
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Q&A
I just received a Series A term sheet from a VC. Another VC is considering making a competing offer and has asked me for the details of the first term sheet. What are the expectations and etiquette around sharing this info?
I think sharing your expectations, at a minimum, will likely save time. Most VCs have a range they are comfortable investing at, both in an absolute sene (e.g., “$3m is…
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Q&A
What are the biggest mistakes first-time startup founders make, and how can they be avoided?
Here’s my list in SaaS: Being reluctant to go up-market. Not everyone should go up-market. But if you have a bunch of $5 a month customers, and then a few…
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Blog Posts, Early, Product, SaaS Product Pricing
The Customer That Needs a Champion: Your Free Customers
I am a big believe in Free editions — when they work. At EchoSign, we launched not only with a Free edition, but we launched 100% Free. We thought it…
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Career Growth & Advice, Leadership, Podcasts, Sales, Sales
SaaStr Podcasts for the Week with PatientPop and Plaid — August 16, 2019
Ep 257: Justin Welsh is the former SVP Sales @ PatientPop, the startup that offers the first all-in-one practice growth platform that’s HIPAA-compliant and is…
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Blog Posts, Early, Q&A
The 10 Realities of Start-Up Life
A few things that surprise you especially as a founder: Things are sort of … slooow. Yes, lots is always seemingly going on at a start-up. But the reality is,…
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Q&A
Gamification: what are some good examples of gamification in SaaS?
I like the “Other Ways To Earn Credit” in Notion App I like how it incents me to try a few other key functions of the application, with a pretty…
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Blog Posts, SaaStr Events
SaaStr Scale is Two Weeks at Terra Gallery! Here’s Everything You Need to Know Before You Go!
We’re one week closer to SaaStr Scale! A few things to share with you this week about Scale on the 29th. . . BOOK A BRAINDATE WITH THE MENTOR OF…
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Blog Posts, Career Growth & Advice, Featured Videos, Leadership, SaaStr Events, Scale, Videos
“Early Gains, Early Pains: 5 Lessons for Surviving Hypergrowth” Stride.VC Founder Harry Stebbings and MessageBird Founder and CEO Robert Vis (Video + Transcript)
The startup journey moves in waves—whether you’re ready or not. After finding funding and product/market fit, your next steps as a founder in the hypergrowth phase can determine the future…
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If Customers Want to Cancel, Just Let Them. Move On.
How do you handle B2B customers who want a refund on an annual subscription because they didn’t realize that their credit card would get charged again a year later? You…
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Blog Posts, Metrics, Scale
Twilio Crossed $1 Billion in ARR Growing 81%. Yes, At $1 Billion.
Twilio recently crossed into the $1 Billion ARR club, if not quite at record growth rates, then fairly close to it. 81% Year-over-Year growth at $1,000,000,000+ in ARR. The $1…
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Q&A
For a B2B tech startup that has raised a series A and a series B in the last 12 months, what percent of revenue should the marketing budget be? Growth is a priority. Marketing owns the SDR function.
I wouldn’t think about your marketing spend post Series B solely as a % of revenue. Although you probably should start there: First, you can probably spend up to 50%…
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Blog Posts, SaaStr Events
The First Braindates and Mentoring Sessions Rolling out for SaaStr Scale on Aug 29!!
We have 745 founders, CEOs and SaaS execs already coming to SaaStrScale.com in SF on Aug 29. We’ll have a dozen+ playbook sessions from the CROs, CMOs and CCOs of…
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Blog Posts, Career Growth & Advice, Customer Success, Customer Success, Exit, Featured Videos, Leadership, SaaStr Events, Videos
5 Myths That Stop SAAS Companies from Moving Upmarket with Dropbox (Video + Transcript)
Dropbox Chief Customer Officer Yamini Rangan draws on 20 years of experience to challenge five common misconceptions about SaaS success. From beating the competition to over (or under) relying on…
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The Top 100+ SaaStr Posts to Help You Scale
"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."
Aaron Levie, CEO and Co-Founder of Box
"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic
"SaaStr has pulled the entire SaaS community together in a powerful way."
Scott Dorsey, CEO of ExactTarget
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Dharmesh Shah, CTO of Hubspot
"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."
Aaron Levie, CEO and Co-Founder of Box
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Phil Fernandez, CEO & Co-Founder of Marketo
Popular Videos
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What are strategies to justify a higher valuation for my company?
The easiest “strategies” to get a higher price in an acquisition — which admittedly are very hard to deploy quickly: Raise a venture round at a high price. This is controversial “advice” because it can backfire on you. But the reality is, many M&A prices are...
What are the qualities of a good co-founder?
My list: Same values and commitment as you. No matter how smart you both are, you also have to share the same values and commitment. Are you both 100% all-in? Are you both willing to go 18–24 months before initial product market fit? Are you both willing to do what it...
Why has Microsoft overtaken Slack with 13 million daily users?
It’s an impressive statistic. But … it is difficult to know how seriously to take this without knowing true engagement, because Microsoft Teams is packed into so many editions of Office, etc. Just like Yammer was (and still is): Perhaps that means Teams will kill...
What skills do you look for in an entry level sales person?
If you are a founder hiring salespeople to manage yourself (i.e., you don’t have a VP of Sales or other sales leader yet) … your #1 criteria should be trust. Specifically, does your gut and time with him/her say you can trust her with a lead. Leads and potential...
Is Salesforce a feasible solution for small company environment?
If you aren’t sure you need Salesforce yet, that’s OK. You probably don’t need to be using Salesforce. Yet. Salesforce CRM/SFA in the end is a team management tool. If your team is tiny, it likely is overkill. But you’ll see once you have 20+ reps, it is extremely...
How to Price Your Product in the Early Days (Hint: It’s Actually Easy)
Just start with comps. With comparables. Software is very expensive to build, but for the most part, costs almost nothing to ship. It might cost you $0.10 a month in hosting charges per user for an app that isn’t server or storage intensive. So why is one app $5 a...
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