SaaStr AI:
Go-to-Market for the AI Era
The World’s Largest Community for B2B + AI Software
Share. Scale. Learn.
Tired vs. Wired: Our Deep Dive on Why Software Spend Is Up Record Amounts … Yet Half of SaaS Is Still Dying
Jul 5, 2026
Two things are true in B2B right now, and they look like they can't both be true. Total software spend is growing 15% this year, the fastest in a decade, up from 12.8% last year. Gartner has it going from $1.2T to $1.4T. At the same time, public software is trading at...
Google Cloud’s VP of Growth on Building an AI-Native Marketing Team: 8 Takeaways from SaaStr AI 2026
Jul 5, 2026
Google Cloud's VP of Global Demand & Growth, Sarah Kennedy Ellis, joined us for a day-three session at SaaStr AI 2026. She ran marketing at Marketo (sold to Adobe for $4.75B) and led marketing for Adobe's enterprise software division before Google, so she has...
Dear SaaStr: How Much Do B2B Sales People Make in Commission?
Jul 5, 2026
Dear SaaStr: How Much Do B2B Sales People Make in Commission? https://twitter.com/jasonlk/status/1792506302150967453 Dear SaaStr: How Much Do SaaS Sales People Make in Commission? In SaaS, the fundamentals haven't changed much, but the distribution of where that money...
Deep Dives
The Latest
Artificial Intelligence (AI), Blog Posts, SaaStr.Ai
Tired vs. Wired: Our Deep Dive on Why Software Spend Is Up Record Amounts … Yet Half of SaaS Is Still Dying
By Jason Lemkin | July 5, 2026
Two things are true in B2B right now, and they look like they can’t both be true. Total software spend is growing 15% this year, the fastest in a decade, up from 12.8% last year. Gartner has it going from $1.2T to $1.4T. At the same time, public software is trading at a discount to…
Continue Reading
Blog Posts
Google Cloud’s VP of Growth on Building an AI-Native Marketing Team: 8 Takeaways from SaaStr AI 2026
By Jason Lemkin | July 5, 2026
Google Cloud’s VP of Global Demand & Growth, Sarah Kennedy Ellis, joined us for a day-three session at SaaStr AI 2026. She ran marketing at Marketo (sold to Adobe for $4.75B) and led marketing for Adobe’s enterprise software division before Google, so she has lived through more than one platform shift. Her core argument: Google…
Continue Reading
Blog Posts, Q&A
Dear SaaStr: How Much Do B2B Sales People Make in Commission?
By Jason Lemkin | July 5, 2026
Dear SaaStr: How Much Do B2B Sales People Make in Commission? "How to Build a Successful Sales Team Where Everyone Makes Good Money" @lennysan + @jasonlk More here -> https://t.co/XTFG4gqi0v pic.twitter.com/yD3Ub0VROa — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) May 20, 2024 Dear SaaStr: How Much Do SaaS Sales People Make in Commission? In SaaS, the fundamentals haven’t…
Continue Reading
Get SaaStr content sent to your inbox daily
More Amazing Stuff
SaaStr University
Match with investors perfect for your stage and analyze your pitch deck
Free Workshops
Free AMAs with the top VCs, CROs, CMOs and More!

"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."
Aaron Levie, CEO and Co-Founder of Box

"If you really want to be good at building up your company, read SaaStr."
Eric Yuan, CEO & Co-Founder of Zoom

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic

"SaaStr has pulled the entire SaaS community together in a powerful way."
Scott Dorsey, CEO of ExactTarget

"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."
Aaron Levie, CEO and Co-Founder of Box

"SaaStr’s all about helping the younger founders be successful."
Phil Fernandez, CEO & Co-Founder of Marketo

"SaaStr is my peeps."
Dharmesh Shah, CTO of Hubspot
Popular Q&A
Schmoozing Is Dead, Agents Are Hitting 120% of Humans, and Growth Is the Only Thing That Matters: 10 Things From the Closing Q&A at SaaStr AI Annual 2026
May 17, 2026
We just wrapped SaaStr AI Annual 2026, and the closing Q&A on Day 3 ended up being one of the most engaged of the whole gathering. No script, no prepared deck, just an hour-and-a-half of questions from the audience on the topics most on their mind....
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales?
Oct 26, 2025
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales? The hardest rejection I’ve had in sales was around renewals. Especially ones I thought we really had earned. But still lost. In particular, in the early days of EchoSign / Adobe Sign, we had a...
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team?
May 10, 2025
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team? A good playbook for customer success is all about driving retention, expansion, and customer happiness while making it scalable: Hire Truly Product-Savvy Customer Success Managers at First Focus...
AI at Scale: 8 Learnings from monday.com Co-Founder and Co-Ceo Eran Zinman
Feb 28, 2025
monday.com Co-CEO and Co-Founder Eran Zinman recently sat down with SaaStr CEO and Founder Jason Lemkin to share his insights on their journey, including how they’ve leveraged AI, maintained growth, and expanded into multiple product lines.
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr CEO and Founder Jason Lemkin
Feb 19, 2025
SaaStr CEO and Founder Jason Lemkin did a vibe check into the state of SaaS, AI, venture funding, and the rollercoaster of building a business in 2025.
Dear SaaStr: Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Dec 9, 2024
Dear SaaStr: Can an entrepreneur back out of a signed term sheet without damaging their reputation? In my experience — Yes, probably. As a founder, you can back out of a term sheet if something is off, or even if you just get another offer you prefer. There is a lot...


