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Dear SaaStr: Why Are Pricing Tiers So Effective?

Dear SaaStr: Why Are Pricing Tiers So Effective? I’m no pricing psychologist or true expert, but a few learnings: Buyers like a >few< choices. Not too many, but 1 or 2. It empowers them. In product marketing and sales, always give a buyer that is interested, but...

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Artificial Intelligence (AI), Blog Posts, SaaStr.Ai

The SaaStr AI Guide to Building a Top-Tier Inbound AI Agent: 17,000 Conversations, ~600 Meetings Booked, and 60% More New Business

Our inbound AI agent has had 17,000 conversations with prospects in the last 12 months and booked about 600 meetings for SaaStr AI Annual 2026. And for 2027, it’s running almost 2x of the prior 12 months. Together with the newer self-serve agent we added on top of it, our inbound agents drove a 60%…
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B2B SaaS Blog - Why It May Take You 12-18 Months to Hire a Great VP Blog Posts, Hiring, Sales

Why It May Take You 12-18 Months to Hire a Great VP, Sales — Period. And What to Do About It.

We’ve talked a lot about hiring a VP, Sales. It’s just such a critical accelerate-or-decelerate decision for a post-Initial Traction SaaS company. We’ve talked about the 48 Different Types of VP Sales, What a VP Sales Really Does, and a Script to Use When Interviewing a VP Sales. But even armed with all that, I’ve gotta admit,…
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Blog Posts, Q&A

Dear SaaStr: Why Are Pricing Tiers So Effective?

Dear SaaStr: Why Are Pricing Tiers So Effective? I’m no pricing psychologist or true expert, but a few learnings: Buyers like a >few< choices. Not too many, but 1 or 2. It empowers them. In product marketing and sales, always give a buyer that is interested, but dragging her or his feet … choices. One…
Continue Reading

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"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."

Aaron LevieCEO and Co-Founder of Box

"If you really want to be good at building up your company, read SaaStr."

Eric YuanCEO & Co-Founder of Zoom

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."

Lew CirneCEO of NewRelic

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."

Lew CirneCEO of NewRelic

"SaaStr has pulled the entire SaaS community together in a powerful way."

Scott DorseyCEO of ExactTarget

"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."

Aaron LevieCEO and Co-Founder of Box

"SaaStr’s all about helping the younger founders be successful."

Phil FernandezCEO & Co-Founder of Marketo

"SaaStr is my peeps."

Dharmesh ShahCTO of Hubspot

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