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Blog Posts, Featured Podcasts, Featured Videos, Hiring, Leadership, Marketing, Podcasts, SaaS Product Pricing, Sales, Videos
5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator Managing Director of YC Continuity Anu Hariharan (Pod 595 + Video)
Anu Hariharan works with hundreds of startups annually as Managing Director at Y Combinator. Through experience, she explains five company-altering learnings from B2B startups that founders should consider at the…
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Blog Posts, Early, Sales
The Early Hire That Almost Never Works: Director of Outbound
Want to get outbound going, for the first time? What almost never works, somewhat surprisingly, is hiring a Director of Outbound as your first outbound hire. I see many startups…
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Blog Posts, Career Growth & Advice, Early, Human Resources, Q&A
Dear SaaStr: What are Some Red Flags That Signal You Shouldn’t Take a Start-up Job?
Dear SaaStr: What are Some Red Flags That Signal You Shouldn’t Take a Start-up Job? A few B2B/SaaS specific thoughts. 1. Don’t join a B2B/SaaS start-up that won’t share its…
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Blog Posts
Let’s Be Clear, 2021 Was Insane
Let’s all be clear, 2021 was insane: * SPACs worth billions with no revenue* Multiples magically tripled* Fintechs with 10% GMs worth same as 80% GMs* #5 in market got…
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Blog Posts, Early, Q&A, Sales
Dear SaaStr: How Do Startups Really Sell to Big Enterprises Before They’re Proven?
Dear SaaStr: How Do Startups Really Sell to Big Enterprises Before They’re Proven? You solve their problems. And you solve a specific problem that is important to your buyer —…
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5 Interesting Things, Blog Posts, Scale
5 Interesting Learnings from JFrog at $270,000,000 in ARR
So lots of folks talk about GitLab as a leader in software development and devops, but GitLab also has sort of a quieter cousin that also IPO’d: JFrog. JFrog started…
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Blog Posts, Early, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, SaaS Product Pricing, Videos
Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)
Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. Stage 2 Capital’s Co-Founder and Managing Director, Mark…
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Blog Posts, Exit Strategy, Growth, Q&A
Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition?
Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition? A few thoughts on retention compensation when you are acquired First, understand that the acquirer almost certainly already…
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Blog Posts
Half of You Are Planning to Raise Prices in 2023
It’s not just you. SaaS is getting more expensive, for a variety of reasons. HubSpot, for example, which has been very judicious on holding the line on pricing and ACVs,…
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Blog Posts, Q&A
Dear SaaStr: What Do You Look First In Your First VP of Product?
Dear SaaStr: What do you look for when hiring a VP of Product for a B2B SaaS? In particular, the dilemma I’m facing is hiring between a SaaS expert or…
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Blog Posts, Marketing, Marketing, Videos
How 3 Data Points Can Drive Revenue with Asana Head of Revenue Marketing Jessica Gilmartin (Video)
It’s a challenging time to be a marketer. People are more anxious and distracted than ever, and it’s increasingly difficult to connect with audiences in a memorable way that makes…
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Blog Posts, Q&A
Dear SaaStr: When should a bootstrapped startup hire a (CFO, COO, CMO)?
Dear SaaStr: When should a bootstrapped startup hire a (CFO, COO, CMO)? How can a CEO hire those C-level positions for the first time as a CEO and entrepreneur? What…
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Blog Posts, Growth
The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long (Updated)
So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster Customers don’t expect as much in terms of security, compliance,…
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Blog Posts, Early, Q&A
5 Ways to Acquire Customers Before You Have Any Budget
Q: How do you acquire customers on a zero dollar budget? You use “sweat dollars” instead: Get any press and PR you can. It doesn’t have to be TechCrunch. Get…
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Blog Posts
Top SaaStr Content for the Week: Hear from Grammarly, Mailchimp, UserZoom and lots more!
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Best Of
The Top 100+ SaaStr Posts to Help You Scale
"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."
Aaron Levie, CEO and Co-Founder of Box
"If you really want to be good at building up your company, read SaaStr."
Eric Yuan, CEO & Co-Founder of Zoom
"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic
"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic
"SaaStr has pulled the entire SaaS community together in a powerful way."
Scott Dorsey, CEO of ExactTarget
"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."
Aaron Levie, CEO and Co-Founder of Box
"SaaStr’s all about helping the younger founders be successful."
Phil Fernandez, CEO & Co-Founder of Marketo
"SaaStr is my peeps."
Dharmesh Shah, CTO of Hubspot
Popular Videos
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Popular Q&A
The 3 Types of Day 1 Pricing: Low End of Normal. Identical. And Anchor High.
Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? I remember years ago I was at an event with the CEO of a SaaS leader. And I asked him how he came up with their freemium pricing model. A data science team? A/B Testing? "No....
7+ Tips On How To Build Your First Sales Team
Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. 🙂 At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep...
Why SMB Reps Struggle in the Enterprise. And Vice-Versa.
Q: How is low/mid-ticket sales different from enterprise sales? They are very, very different. If I had to boil down how to filter potential sales professionals based on just 1 controlling criterion, it would be deal size. Enterprise sales: Reps often hunt many of...
The Top 50 SaaStr Answers on Quora in 2020
It's been a fun experience being on Quora for ... a decade 🙂 We've crossed 60,000,000 views of our answers there, so let's take a look at the Top 50 most viewed SaaStr Answers on Quora in 2020: Why do many startup owners sell...
7+ Tips On How To Build Your First Sales Team
Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. 🙂 At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep...
Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Can an entrepreneur back out of a signed term sheet without damaging his/her reputation? I’m going to say Yes, probably. There is a lot of drama around broken term sheets. Mostly around VCs backing out, not founders. But here’s the thing — term sheet are term sheets....
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