The other day, I had an experience I’ve never had in 14 years of building and buying SaaS: I became That Angry Customer. Really, an Angry Ex-Customer. I don’t have…
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Top SaaStr blog posts and videos for the week of January 16, 2022

Q: Dear SaaStr: How Much Does The VC On My Board Make If We Sell for 1 Billion? A lot, yes. But often not as much as you might think….
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So every day there are more and more massive funding rounds But where does all that money >come from<? 1/ From "Limited Partners", the ones that give VCs $ to…
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Q: Dear SaaStr: When Can Angel Investors Sell Their Shares? There’s isn’t that much “liquidity” for startup shares — but there is a lot more than there used to be. …
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Salesforce likes to talk about “Customers for Life”, and while that’s sort of catchy, it’s a little hard to grok what it really means. It finally sunk in for me…
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Datadog CMO Alex Rosemblat shares his hard-won secret after eight years of leading his company’s marketing: Slow and steady wins the marketing channel race. Read on to learn Rosemblat’s pacing and methodology for achieving your most critical marketing goals, one channel at a time.

The late-stage VC firm Meritech put together its annual SaaS report here and it slices the data in a few interesting ways. A few tidbits of particular interest: 1. The…
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A little while back I had coffee with a very successful VC and we chatted about our views of what’s happening in SaaS. The things we are both interested in…
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On both SaaStr University and Twitter, we had 30+ founders, CEOs and execs share their top, tough learnings from losing one of their top customers. There are some great teachable…
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Heather Akuiyibo, VP of Sales at Databricks, shares her four adaptable frameworks for high-performing sales teams and how those frameworks helped Databricks’ sales teams succeed.

The world has changed and so has SaaStr!! We’re sticking with SaaStr Annual in the late Summer again in 2022, 100% outdoors, 100% open-air and 100% triple-vaccinated! The open air,…
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Canva CMO Zach Kitschke dives into Canva’s exponential growth as a start-up and the lessons they learned along the way to scaling to $1 Billion.

Events and trade shows. They’re back, but they’re expensive. You don’t get enough booth traffic. The folks that do come by are too junior. It sucks up days at a…
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Asana COO Anne Raimondi and Figma CCO Amanda Kleha discuss why self-serve and direct sales models actually work better together and how to put a dual-motion model into practice.