The World’s Largest Community for B2B Software
Share. Scale. Learn.
The Biggest, Best Annual Ever is Coming!
3,000+ pieces of content on scaling revenue. The 2 largest non-vendor B2B events in the world. The industry’s #1 podcast. The first coworking space dedicated just to post-revenue SaaS companies. And most importantly — the first and largest community in the world where SaaS founders, executives and investors come together to share, scale, and learn.
The Latest
Q&AHow can a SaaS business reactivate churned customers?
This may sound simple, but the #1 thing you can and should do is create a series of marketing campaigns targeted only to churned customers. You will get some back,…
Continue Reading
Blog Posts, Exit Strategy, Q&A, Scale$4.75 Billion for Marketo: Perhaps a Smidge High. But Market-Correct.
Is Adobe paying $4.75b for Marketo, just 27 months after it was valued at onlu $1.2b … high? Maybe, but 2018 is the Best of Times in SaaS. The price…
Continue Reading
EarlyCheck Out the New Updated SaaStr Weekly For More Free Stuff, Discounts, Unique Videos, Jobs, and More
Team SaaStr has updated the SaaStr Weekly newsletter for the first time in a long time. Check it out here and subscribe here: We’ve added: More discounts and freebies!! Cleaner…
Continue Reading
Early, GrowthSaaStr Pro Snippet: “When should we hire a CRO, and what should that role own?”
If you haven’t heard yet, we launched an automatic training program for SaaS companies earlier this year called SaaStr Pro. And it’s taken off. Dozens of CEOs have signed their…
Continue Reading
Blog Posts, Early, Q&AWhen You Are Asked If the Giants Will Put You Out of Business
If you doing something new and novel especially, you’ll constantly get a question for a long title. Why won’t the giants just take you down? Won’t Salesforce, or Google, or…
Continue Reading
Marketing, Marketing Strategy, PodcastsSaaStr Podcast #193: Joe Chernov, CMO at Robin On What Makes The Truly Special CMOs
Welcome to Episode 193! Joe Chernov is the Chief Marketing Officer at Robin, the startup that simplifies scheduling, visibility and management of meeting rooms, desks and people in your workplace. To…
Continue Reading
How do SaaS business find out how to much to charge for their products?
You copy other, more established applications. Most importantly, copy someone that provides similar value to roughly similar buyers. Most software costs only pennies to deliver in the cloud. Maybe millions…
Continue Reading
Blog Posts, Career Growth & Advice, Early, Growth, Hiring, Leadership, SaaStr Events, Videos5 Things I Wished I Asked Before Switching from Employee to Founder (Video + Transcript)
Co-Founder and CEO at GoCardless, Hiroki Takeuchi and CEO and Founder at Shipamax, Jenna Brown on their switch from the employee role to the founder role and what they learned…
Continue Reading
Are consumption-based SaaS business models becoming more prevalent?
They are, and it’s worth thinking about. We actually sort of started there. The first big SaaS success wasn’t Salesforce, it was WebEx before that. Salesforce learned from WebEx, just…
Continue Reading
Blog Posts, Growth, Marketing, SaaStr Events10 Secrets to Putting on a Great Event
So we’ve been putting on events for a while at SaaStr. It started off by accident — we did a meet-up in 2013 as an experiment, with no content. And…
Continue Reading
Q&AWhen should a CEO tell startup employees that the company is going under?
I recently asked this of an interviewee that just went through the shut-down of a top-VC backed start-up. It was a good reminder of two things: everybody knows; and hope…
Continue Reading
Q&AHow do you stay creative as an entrepreneur?
For me at least, it’s an odd blend of stress + free time. Personally, I need periods of both over each year to be sufficiently creative. In business I think…
Continue Reading
Salespeople Will Always Exist
Ah, the age-old question of if you really need salespeople these days. Isn’t that kind of … old school? Can’t bots replace them? Well, there are probably at least 2…
Continue Reading
Early, Q&AThe 10th Sale is The Hardest Sale to Make in SaaS
Is the first customer sale the hardest? It’s hard — but not usually the hardest in SaaS. The 7th or 10th or so sale is usually the hardest to make….
Continue Reading
Blog Posts, Growth, Leadership, SalesThe Double-Stretch Hire Rarely Works Out
Over the past years at SaaStr, we’ve summarized a lot of VP-level hiring decisions down to one strategic choice: do you pick a Stretch VP, one that hasn’t quite done…
Continue Reading
SaaStr Pro
We’ll train your team for you, using the best SaaStr content.
Co-Selling Space
Bring your team and work out of SaaStr’s awesome 18,000 sq ft HQ in SF.
SaaStr Academy
All the content you need to grow and scale your business.
SaaStr Events
Learn about and register for our global events.
SaaStr Pro
Train your team with our exclusive, automated content.
Co-Selling Space
Join the SaaStr community onsite in San Francisco.
SaaStr Sponsors
Learn about event and media sponsor opportunities with SaaStr.
Best Of
The Top 100+ SaaStr Posts to Help You Scale
"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."
Aaron Levie, CEO and Co-Founder of Box
"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic
"SaaStr has pulled the entire SaaS community together in a powerful way."
Scott Dorsey, CEO of ExactTarget
"SaaStr is my peeps."
Dharmesh Shah, CTO of Hubspot
"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."
Aaron Levie, CEO and Co-Founder of Box
"SaaStr’s all about helping the younger founders be successful."
Phil Fernandez, CEO & Co-Founder of Marketo
Popular Videos
Popular Posts
Popular Q&A
What is the best piece of advice on closing deals for a new, inexperienced salesman?
Add value. Most new salespeople focus a lot on the transaction. What’s your budget? Do you need a discount? How big a discount? Can I give you a bigger discount? What questions do you have? If I give you an even bigger discount, can you sign right now? Your discount...
What is the difference between running a 10 person startup and a 100 person startup?
The biggest structural difference is you have to hire all the VPs by employee 50–100. You won’t be able to scale this far without a full management team — VPs of Sales, Marketing, Product, Engineering, Customer Success at least. But the toughest personal challenge for...
What were aspects of your startup that were easier than you anticipated?
The part I didn’t originally get was how relatively easy is it to grow exising accounts and account size if your customers are happy. We segmented customer retention by Small, Medium and Large accounts after about 24 months and saw a pattern that I now know is fairly...
What should B2B SaaS companies do to ensure the success of their customers and reduce churn?
I know this sounds overly simple, but the answer is: Measure it. Set goals to improve it. Pay people to improve it. Too many start-ups don’t even know their CSAT and NPS. Too many start-ups don’t even visit their customers in person. Too many start-ups don’t know why...
What are some rookie mistakes founders make during VC meetings?
A few that are easy to fix: Not standing (when you present to > 2–3 folks). When you stand, you present better. Period. Standing turns you into the center of the audience, into the owner, the presenter. Sitting is great for a small convo, but sucks all the energy out...
How should I design sales reps compensation plans at $10k MRR?
Figuring out your very first sales comp plan when you don’t have a repeatable process or much revenue is confusing. I was exactly in the place you were (first rep at $10k MRR) and everyone faces some similar challenges: There’s no way this early you can expect a rep...
Popular Podcasts
Popular Posts
Articles, Podcasts and Videos
Questions Answered
Newsletter Subscribers