How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion.

While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. The three topics we’ll focus on are:

The importance of staying focused and how to say no.
Ways to scale that don’t include rampant inefficiency and burn.
How to build operational excellence into your organization at different stages of the growth curve.

How Shopify Implements AI Across Sales and Product with Mike Tamir, Head of AI at Shopify, and Rudina Seseri, Managing Partner at Glasswing Ventures

How Shopify Implements AI Across Sales and Product with Mike Tamir, Head of AI at Shopify, and Rudina Seseri, Managing Partner at Glasswing Ventures

Mike Tamir, Head of AI at Shopify, and Rudina Seseri, founder and Managing Partner at Glasswing Ventures, level-set about where we are in the cycle for Enterprises adopting AI and the critical work being done at Shopify to leverage AI and solve real problems.

How To Reverse-Engineer a $100M Exit: SaaStr on My First Million Pod

How To Reverse-Engineer a $100M Exit: SaaStr on My First Million Pod

How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there.

Rule 1: New minimum is $400K per employee
Rule 2: Go multi-product
Rule 3: Your second product must be bigger than your first product
Cheat code: Double your prices
Rule 4: 30% of your revenue is international
Rule 5: Localize your product
Cheat code: Remove friction
Rule 6: 100% net revenue retention
Rule 7: Don’t raise double digit millions

CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

In this latest episode of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. 

CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

In this week’s latest episode of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Splunk, Christian Smith. Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+...
The Secrets to Scaling to $2 Billion in ARR With HubSpot Co-founders Brian Halligan and Dharmesh Shah

The Secrets to Scaling to $2 Billion in ARR With HubSpot Co-founders Brian Halligan and Dharmesh Shah

We’re gearing up for our biggest, best-est SaaStr Europa 2024 (June 4-5 in London!) and SaaStr Annual 2024 (Sep 10-12 in SF Bay again!) As part of that, we’re taking a look back at some of the best sessions ever.  When both of HubSpot’s co-founders...
What’s New at Automattic and WordPress with Co-founder and CEO Matt Mullenweg

What’s New at Automattic and WordPress with Co-founder and CEO Matt Mullenweg

This is SaaStr’s What’s New series where our very own CEO and Founder, Jason Lemkin, sits down with the top CEOs and leaders in SaaS to discuss What’s New, what’s top of mind, and what every SaaS founder should be thinking about. In today’s installment, Jason sits down with Matt Mullenweg, CEO of Automatic and Co-Founder of WordPress on what’s new at WordPress.

The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta

The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta

In this CMO panel from SaaStr, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations. Here are the 7 big mistakes they made, so you can avoid them. 

From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. Together they share how they scaled an outbound sales team from $0 to $300 million and how you can replicate their success step-by-step.

Running a PLG and Sales-Led Motion at the Same Time:  What’s New at ZoomInfo with CEO Henry Schuck

Running a PLG and Sales-Led Motion at the Same Time: What’s New at ZoomInfo with CEO Henry Schuck

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo, Henry Schuck. In this episode, Jason and Henry discuss: PLG vs. a sales-led motion, and which is more efficient, the macro-environment in SaaS and what to expect next year, and of course,What’s new at ZoomInfo.

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