All About SaaStr

Built by SaaS enthusiasts for SaaS enthusiasts.

What is SaaStr and how did it begin?

SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs.

Our goal is to help everyone get from $0 to $100m ARR with less stress and more success.  With do that with a combination of industry-leading content and community connections.  The SaaStr Annual is the largest non-vendor event in the industry.

SaaStr began in 2012 as a simple WordPress blog and a few answers on Quora sharing Jason Lemkin’s learnings of going from $0 to $100m ARR at EchoSign.  This led to our first meet-ups in 2014, the first SaaStr Annual in 2015, the industry’s leading podcast in 2016, the first coworking space in 2017, and the first learning management system for SaaS CEOs in 2018.

To continue expanding and serving the community, SaaStr has grown its offerings to include regional and global events, a co-selling space, an investment fund, and an automated e-learning platform.

SaaStr has been named one of the Top 100 Blogs for Entrepreneurs but Forbes and one of the 50 Best Websites for Entrepreneurs by Inc. Magazine, and a Top Writer on Quora six times.  Jason has been named by Business Insider to the 32 Most Powerful People in Business Technology.

"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."

Aaron LevieCEO and Co-Founder of Box

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."

Lew CirneCEO of NewRelic

"SaaStr has pulled the entire SaaS community together in a powerful way."

Scott DorseyCEO of ExactTarget

"SaaStr is my peeps."

Dharmesh ShahCTO of Hubspot

"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."

Aaron LevieCEO and Co-Founder of Box

"SaaStr’s all about helping the younger founders be successful."

Phil FernandezCEO & Co-Founder of Marketo

The Team

The people that make it happen.

Jason M. Lemkin

Jason M. Lemkin

Founder & CEO

Jason M. Lemkin is a 3x founder, 1x VC, and constant SaaS enthusiast. He was named by BusinessInsider to “The 32 Most Powerful People in Business Technology.”

He has made the first or very early investments in many leading SaaS start-ups, including Algolia, Talkdesk, Teamable, Mixmax, RainforestQA, Salesloft, PlatoHQ, Logikcull, AutomilePipedrive, and more. 

Jason has co-founded two successful start-ups selling to the enterprise. Before SaaStr and VC investing, he was CEO and co-founder of EchoSign, the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc.

He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.

Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding. The technology, built into implantable power cells, has gone on to help extend the lives of thousands.

He has no known hobbies.

Amelia Ibarra

Amelia Ibarra

Senior Demand Generation Manager

Amelia is a data-driven marketer with 8 years of experience helping leading B2B and B2C businesses execute innovative marketing campaigns. Prior to joining SaaStr, Amelia led demand gen at BrightFunnel and was the social media manager for EverString. One of her favorite marketing campaigns ever was creating a proprietary social media tool for Arbonne International, which is still being used to this day. Amelia is originally from Los Angeles andwhen she’s not running marketing campaigns, enjoys spending time with her husband and their rescue pup, Nova, a formosan mountain dog.
Elena Iacovelli

Elena Iacovelli

Event Manager

Elena was born and raised in the Bay Area, received her Bachelors in Nutrition at Cal Poly, San Luis Obispo. Prior to joining SaaStr, she worked at BrightFunnel as a Event Marketing Program Manager. Elena was able to start her career learned from the best of the best in the Marketing world. Now at SaaStr she continues to explore her passion in the event’s world and has expanded her knowledge not include international conferences. When she not event planning for SaaStr, you can find her hiking, biking and anything active but I always makes time for wine tasting.
Harry Stebbings

Harry Stebbings

SVP, Worldwide Podcasting

Harry is the voice behind both the 200+ episodes of the SaaStr podcast (#1 in the industry), as well as the wildly popular 20 Minute VC.  He’s a key part of the SaaStr team as well as a general partner in his own VC fund, Stride.VC.  He’s also host to Drinks with Harry each year at the SaaStr Annual.

Mallun Yen

Mallun Yen

COO & Co-Founder

Mallun drives many elements of SaaStr, from business and diversity initiatives to finance, corporate strategy and operations. She makes sure SaaStr can thrive, grow and scale. She is a founder and/or board member of patent-protection-as-a-service RPX Corporation (launch to IPO in 3 years), KQED, and ChIPsNetwork.org, the global community for women in technology, law and policy with its own 1,000 person conference! She also advises multiple fast-growing startups and serves as operating partner for SaaStr Fund.
Taylor Tomlin

Taylor Tomlin

Senior Designer

Taylor is our Senior Designer and thrives where she can work with marketers and executives to design beautifully crafted content and grow the brand.

After spending time at a number of tech companies, including Salesforce, she has gained an expertise and love for event design, brand development and creating engaging content and websites. She loves pushing the envelope with creativity and incorporating the wow-factor wherever possible.

When she’s not designing, Taylor can be found at concerts of pretty much any music genre or taking her Bengal cat for walks in her neighborhood.

Spencer Christeck

Spencer Christeck

Senior Account Executive - Global Partnerships

Spencer builds and manages our relationships with our 100+ top sponsors for the Annual, Europa, media, and other SaaStr properties.   He previously served in senior sales roles at Xero and other leading SaaS companies.  He is here to help!

Tyler Hogge

Tyler Hogge

Manager, SaaStr Pro

Tyler is the manager and magician behind SaaStrPro.com, our paid learning system that teaches your team how to put SaaStr learnings into practice.  He serves as a senior product leader at Wealthfront, and previously at Andreesen Horowitz.

Brendon Cassidy

Brendon Cassidy

Chief Sales Advisor

Brendon advises and manages SaaStr’s sales efforts, both for the Annual and its investment portfolio companies.  Brendon served as VP of Sales at LinkedIn, Talkdesk, EchoSign, and other SaaS leaders and is considered one of the top “sales whisperers” in the Bay Area.  He has also advised dozens of leading SaaS start-ups.  He and Jason have worked together for over a decade.

Tiffany Castillo

Tiffany Castillo

Partner Relations Manager

Tiffany is our Partner Relations – Sponsor Success Manager, working closely with Sponsors throughout the planning and logistics process of SaaStr Annual and Europa. She has worked in SaaS for the past 4 years with a background in project management and business consultation. In the past, she has worked at Entelo as a Product Specialist – Onboarding & Implementation. For fun, Tiffany enjoys being creative and spending time with her family.
Dayna Rothman

Dayna Rothman

CRO

Dayna Rothman is the Chief Revenue Officer at SaaStr and the author of Lead Generation for Dummies. Prior to SaaStr, Dayna held executive marketing and sales roles at BrightFunnel and EverString. Dayna also led pre to post IPO content marketing efforts at Marketo. Dayna lives in Oakland with her husband and dogs Eggs and Omelette.
Lori Luna

Lori Luna

Head of Events

Lori is a seasoned event professional with over 17 years in the business. Her first event was the now defunct COMDEX and she got the bug for events. Prior to joining SaaStr, Lori was the VP of Events at BlogHer for nearly 9 years. During her tenure there, she was part of the team that grew BlogHer from an 800 person event to over 5,000 attendees, welcoming speakers from all walks of life including President Obama to the main stage. Lori lives in San Jose with her dog Missy.
Heather Lohmann

Heather Lohmann

Senior Content Manager

SaaStr’s Senior Content Marketing Manager Heather Lohmann has over 7 years of experience creating content for Bay Area B2B SaaS companies. A creative writer with a knack for honing a stellar content strategy, Heather earned her Master of Fine Arts (MFA) in Writing from California College of the Arts in 2011 and has since worked for innovative technology companies, such as BrightFunnel and Narvar, that span a variety of industries, stages, and sizes.

Originally from Orange County, CA, Heather now calls San Francisco’s Haight-Ashbury hood home. When she’s not building and iterating on SaaStr’s extensive content library, you’ll usually find her hanging in Golden Gate Park, checking out SF’s latest restaurant openings, or planning her next big global adventure.

Birgit Haag

Birgit Haag

Controller

Birgit heads up the company’s finances and collaborates to ensure daily operations run smoothly. She is a seasoned finance and operations professional with over 15 years of experience in the SaaS industry. Prior to SaaStr Birgit worked at several start-ups helping them get organized and scale. Birgit is originally from Austria and loves spending her free time doing any type of sport, traveling, checking out new restaurants, or taking a Harley for a ride.
Lucy Baird

Lucy Baird

Director of Operations

Lucy ensures that SaaStr and the Co-Selling Space are running efficiently and smoothly. She brings over a decade experience of scaling operations at startups. Lucy is passionate about making the tech world a more inclusive place.
Jason M. Lemkin

Jason M. Lemkin

Founder & CEO

Jason M. Lemkin is a 3x founder, 1x VC, and constant SaaS enthusiast. He was named by BusinessInsider to “The 32 Most Powerful People in Business Technology.”

He led or sourced the first VC investments in many leading enterprise/SaaS start-ups,Algolia, Talkdesk, Teamable, Parklet.co, Mixmax, RainforestQA, Salesloft, PlatoHQ, Logikcull, Automile, Guidespark, Greenhouse.io, Pipedrive, and more. Collectively, these start-ups are worth almost two billion dollars. He is also an advisor or smaller investor in Showpad, FrontApp, Greenhouse and other SaaS leaders.

Jason has co-founded two successful start-ups selling to the enterprise. Before SaaStr and VC investing, he was CEO and co-founder of EchoSign, the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc.

He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.

Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding. The technology, built into implantable power cells, has gone on to help extend the lives of thousands.

He has no known hobbies.

Mallun Yen

Mallun Yen

COO & Co-Founder

Mallun drives many elements of SaaStr, from business and diversity initiatives to finance, corporate strategy and operations. She makes sure SaaStr can thrive, grow and scale. She is a founder and/or board member of patent-protection-as-a-service RPX Corporation (which she launched and then took public in less than 3 years), KQED, and ChIPsNetwork.org, the global community for women in technology, law and policy with its own 1,000 person conference! She also advises multiple fast-growing startups and serves as operating partner for the SaaStr Fund.
Dayna Rothman

Dayna Rothman

CRO

Dayna Rothman is the Chief Revenue Officer at SaaStr and the author of Lead Generation for Dummies. Prior to SaaStr, Dayna held executive marketing and sales roles at BrightFunnel and EverString. Dayna also led pre to post IPO content marketing efforts at Marketo. Dayna lives in Oakland with her husband and dogs Eggs and Omelette.
Lori Luna

Lori Luna

Head of Events

Lori is a seasoned event professional with over 17 years in the business. Her first event was the now defunct COMDEX and she got the bug for events. Prior to joining SaaStr, Lori was the VP of Events at BlogHer for nearly 9 years. During her tenure there, she was part of the team that grew BlogHer from an 800 person event to over 5,000 attendees, welcoming speakers from all walks of life including President Obama to the main stage. Lori lives in San Jose with her dog Missy.
Lucy Baird

Lucy Baird

Director of Operations

Lucy ensures that SaaStr and the Co-Selling Space are running efficiently and smoothly. She brings over a decade experience of scaling operations at startups. Lucy is passionate about making the tech world a more inclusive place.
Amelia Ibarra

Amelia Ibarra

Senior Demand Generation Manager

Amelia is a data-driven marketer with 8 years of experience helping leading B2B and B2C businesses execute innovative marketing campaigns. Prior to joining SaaStr, Amelia led demand gen at BrightFunnel and was the social media manager for EverString. One of her favorite marketing campaigns ever was creating a proprietary social media tool for Arbonne International, which is still being used to this day. Amelia is originally from Los Angeles andwhen she’s not running marketing campaigns, enjoys spending time with her husband and their rescue pup, Nova, a formosan mountain dog.
Taylor Tomlin

Taylor Tomlin

Senior Designer

Taylor is our Senior Designer and thrives where she can work with marketers and executives to design beautifully crafted content and grow the brand.

After spending time at a number of tech companies, including Salesforce, she has gained an expertise and love for event design, brand development and creating engaging content and websites. She loves pushing the envelope with creativity and incorporating the wow-factor wherever possible.

When she’s not designing, Taylor can be found at concerts of pretty much any music genre or taking her Bengal cat for walks in her neighborhood.

Heather Lohmann

Heather Lohmann

Senior Content Manager

SaaStr’s Senior Content Marketing Manager Heather Lohmann has over 7 years of experience creating content for Bay Area B2B SaaS companies. A creative writer with a knack for honing a stellar content strategy, Heather earned her Master of Fine Arts (MFA) in Writing from California College of the Arts in 2011 and has since worked for innovative technology companies, such as BrightFunnel and Narvar, that span a variety of industries, stages, and sizes.

Originally from Orange County, CA, Heather now calls San Francisco’s Haight-Ashbury hood home. When she’s not building and iterating on SaaStr’s extensive content library, you’ll usually find her hanging in Golden Gate Park, checking out SF’s latest restaurant openings, or planning her next big global adventure.

Elena Iacovelli

Elena Iacovelli

Event Manager

Elena was born and raised in the Bay Area, received her Bachelors in Nutrition at Cal Poly, San Luis Obispo. Prior to joining SaaStr, she worked at BrightFunnel as a Event Marketing Program Manager. Elena was able to start her career learned from the best of the best in the Marketing world. Now at SaaStr she continues to explore her passion in the event’s world and has expanded her knowledge not include international conferences. When she not event planning for SaaStr, you can find her hiking, biking and anything active but I always makes time for wine tasting.
Tiffany Castillo

Tiffany Castillo

Partner Relations Manager

Tiffany is our Partner Relations – Sponsor Success Manager, working closely with Sponsors throughout the planning and logistics process of SaaStr Annual and Europa. She has worked in SaaS for the past 4 years with a background in project management and business consultation. In the past, she has worked at Entelo as a Product Specialist – Onboarding & Implementation. For fun, Tiffany enjoys being creative and spending time with her family.
Spencer Christeck

Spencer Christeck

Account Executive - Global Sales

Helping SaaStr scale faster, with less stress and more success.
David Scamporrino

David Scamporrino

Sales Development Representative

Birgit Haag

Birgit Haag

Controller

Birgit heads up the company’s finances and collaborates to ensure daily operations run smoothly. She is a seasoned finance and operations professional with over 15 years of experience in the SaaS industry. Prior to SaaStr Birgit worked at several start-ups helping them get organized and scale. Birgit is originally from Austria and loves spending her free time doing any type of sport, traveling, checking out new restaurants, or taking a Harley for a ride.


Dharmesh Shah

“SaaStr is my peeps.”

Dharmesh Shah, CTO & Co-Founder, Hubspot

 

Dharmesh Shah

“SaaStr is my peeps.”

Dharmesh Shah, CTO & Co-Founder, Hubspot

 


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