All About SaaStr

Built by SaaS enthusiasts for SaaS enthusiasts.

What is SaaStr and how did it begin?

SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs.

Our goal is to help everyone get from $0 to $100m ARR with less stress and more success.  With do that with a combination of industry-leading content and community connections.  The SaaStr Annual is the largest non-vendor event in the industry.

SaaStr began in 2012 as a simple WordPress blog and a few answers on Quora sharing Jason Lemkin’s learnings of going from $0 to $100m ARR at EchoSign.  This led to our first meet-ups in 2014, the first SaaStr Annual in 2015, the industry’s leading podcast in 2016, the first coworking space in 2017, and the first learning management system for SaaS CEOs in 2018.

To continue expanding and serving the community, SaaStr has grown its offerings to include regional and global events, a co-selling space, an investment fund, and an automated e-learning platform.

SaaStr has been named one of the Top 100 Blogs for Entrepreneurs but Forbes and one of the 50 Best Websites for Entrepreneurs by Inc. Magazine, and a Top Writer on Quora six times.  Jason has been named by Business Insider to the 32 Most Powerful People in Business Technology.

"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."

Aaron LevieCEO and Co-Founder of Box

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."

Lew CirneCEO of NewRelic

"SaaStr has pulled the entire SaaS community together in a powerful way."

Scott DorseyCEO of ExactTarget

"SaaStr is my peeps."

Dharmesh ShahCTO of Hubspot

"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."

Aaron LevieCEO and Co-Founder of Box

"SaaStr’s all about helping the younger founders be successful."

Phil FernandezCEO & Co-Founder of Marketo

The Team

The people that make it happen.

Jason M. Lemkin

Jason M. Lemkin

Founder & CEO

Jason M. Lemkin is a 3x founder, 1x VC, and constant SaaS enthusiast. He was named by BusinessInsider to “The 32 Most Powerful People in Business Technology.”

He has made the first or very early investments in many leading SaaS start-ups, including Algolia, Talkdesk, Teamable, Mixmax, RainforestQA, Salesloft, PlatoHQ, Logikcull, AutomilePipedrive, and more.

Jason has co-founded two successful start-ups selling to the enterprise. Before SaaStr and VC investing, he was CEO and co-founder of EchoSign, the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc.

He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.

Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding. The technology, built into implantable power cells, has gone on to help extend the lives of thousands.

He has no known hobbies.

Amelia Ibarra

Amelia Ibarra

Director Marketing

Amelia is a data-driven marketer with 8 years of experience helping leading B2B and B2C businesses execute innovative marketing campaigns. Prior to joining SaaStr, Amelia led demand gen at BrightFunnel and was the social media manager for EverString. One of her favorite marketing campaigns ever was creating a proprietary social media tool for Arbonne International, which is still being used to this day. Amelia is originally from Los Angeles andwhen she’s not running marketing campaigns, enjoys spending time with her husband and their rescue pup, Nova, a formosan mountain dog.

Elena Iacovelli

Elena Iacovelli

Events Manager

Elena was born and raised in the Bay Area, received her Bachelors in Nutrition at Cal Poly, San Luis Obispo. Prior to joining SaaStr, she worked at BrightFunnel as a Event Marketing Program Manager. Elena was able to start her career learned from the best of the best in the Marketing world. Now at SaaStr she continues to explore her passion in the event’s world and has expanded her knowledge not include international conferences. When she not event planning for SaaStr, you can find her hiking, biking and anything active, but always makes time for wine tasting.

Jennifer Evers

Jennifer Evers

Senior Event Manager

Jennifer Evers is an event planner, project manager, social media wrangler, and content creator that can juggle 87 pieces of a project at once without dropping a single task, all with a smile that emphatically states: I’ve got this under control. As the Senior Event Manager, Jennifer is responsible for overall event logistics and organization for the slate of SaaStr events, with special focus on ensuring that the roster of Speakers have everything they need to make their time on stage a success.  A seasoned event professional, Jennifer worked with BlogHer Events for 4 years, with her most recent role as a Senior Logistics Manager. Jennifer lives outside of Chicago with her family.

Mallun Yen

Mallun Yen

COO & Co-Founder

Mallun is a repeat founder who has launched and scaled businesses, transformed markets by disrupting industry conventions, and created vibrant worldwide communities.

While Cisco’s VP of global intellectual property, Mallun and fellow innovators launched RPX to counter the spread of so-called patent trolls using a novel data-driven, market-based approach. As RPX’s chief business and product officer, she guided the venture-backed startup to IPO in 2011 (less than 3 years from inception) and over $300 million in annual revenue. She served on the board of directors until its acquisition.

Mallun is also a board director of KQED, Northern California’s public media organization, and ChIPsNetwork.org, a global community for women in tech, law and policy she co-founded in 2005 with its own 1,000 person annual summit and free institute to inspire teen girls to become advocates, leaders and innovators.

She also serves as operating partner for SaaStr Fund, advises multiple fast-growing startups, including Logikcull and Textio, and has taught at Stanford. Many thousands have read and shared her articles, and her SaaStr sessions are among the most popular.

Spencer Christeck

Spencer Christeck

Senior Account Executive - Global Partnerships

Spencer builds and manages our relationships with our 100+ top sponsors for the Annual, Europa, media, and other SaaStr properties.   He previously served in senior sales roles at Xero and other leading SaaS companies.  He is here to help!

Birgit Haag

Birgit Haag

Controller

Birgit heads up the company’s finances and collaborates to ensure daily operations run smoothly. She is a seasoned finance and operations professional with over 15 years of experience in the SaaS industry. Prior to SaaStr Birgit worked at several start-ups helping them get organized and scale. Birgit is originally from Austria and loves spending her free time doing any type of sport, traveling, checking out new restaurants, or taking a Harley for a ride.

Tyler Hogge

Tyler Hogge

Manager, SaaStr Pro

Tyler is the manager and magician behind SaaStrPro.com, our paid learning system that teaches your team how to put SaaStr learnings into practice.  He serves as a senior product leader at Wealthfront, and previously at Andreesen Horowitz.

Harry Stebbings

Harry Stebbings

SVP, Worldwide Podcasting

Harry is the voice behind both the 200+ episodes of the SaaStr podcast (#1 in the industry), as well as the wildly popular 20 Minute VC.  He’s a key part of the SaaStr team as well as a general partner in his own VC fund, Stride.VC.  He’s also host to Drinks with Harry each year at the SaaStr Annual.

Lori Luna

Lori Luna

Head of Events

Lori is a seasoned event professional with over 17 years in the business. Her first event was the now defunct COMDEX and she got the bug for events. Prior to joining SaaStr, Lori was the VP of Events at BlogHer for nearly 9 years. During her tenure there, she was part of the team that grew BlogHer from an 800 person event to over 5,000 attendees, welcoming speakers from all walks of life including President Obama to the main stage. Lori lives in San Jose with her dog Missy.

Heather Lohmann

Heather Lohmann

Senior Content Manager

SaaStr’s Senior Content Marketing Manager Heather Lohmann has over 7 years of experience creating content for Bay Area B2B SaaS companies. A creative writer with a knack for honing a stellar content strategy, Heather earned her Master of Fine Arts (MFA) in Writing from California College of the Arts in 2011 and has since worked for innovative technology companies, such as BrightFunnel and Narvar, that span a variety of industries, stages, and sizes.

Originally from Orange County, CA, Heather now calls San Francisco’s Haight-Ashbury hood home. When she’s not building and iterating on SaaStr’s extensive content library, you’ll usually find her hanging in Golden Gate Park, checking out SF’s latest restaurant openings, or planning her next big global adventure.

Liz Thompson

Liz Thompson

Partner Success Manager

Liz Thompson is a seasoned partner services professional, with over 20 years experience in all things customer service. As the Partner Success Manager, Liz is responsible for ensuring all SaaStr sponsors enjoy a first-class experience when planning for SaaStr events. Prior to joining the SaaStr team, Liz worked with BlogHer Events for 5 years, with her most recent role as Sponsor Success Manager. When not working with our sponsors, Liz is enjoying family time with her kids and husband in New Jersey.

Tiffany Castillo

Tiffany Castillo

Partner Relations Manager

Tiffany is our Partner Relations – Sponsor Success Manager, working closely with Sponsors throughout the planning and logistics process of SaaStr Annual and Europa. She has worked in SaaS for the past 4 years with a background in project management and business consultation. In the past, she has worked at Entelo as a Product Specialist – Onboarding & Implementation. For fun, Tiffany enjoys being creative and spending time with her family.

Jason M. Lemkin

Jason M. Lemkin

Founder & CEO

Jason M. Lemkin is a 3x founder, 1x VC, and constant SaaS enthusiast. He was named by BusinessInsider to “The 32 Most Powerful People in Business Technology.”

He led or sourced the first VC investments in many leading enterprise/SaaS start-ups,Algolia, Talkdesk, Teamable, Parklet.co, Mixmax, RainforestQA, Salesloft, PlatoHQ, Logikcull, Automile, Guidespark, Greenhouse.io, Pipedrive, and more. Collectively, these start-ups are worth almost two billion dollars. He is also an advisor or smaller investor in Showpad, FrontApp, Greenhouse and other SaaS leaders.

Jason has co-founded two successful start-ups selling to the enterprise. Before SaaStr and VC investing, he was CEO and co-founder of EchoSign, the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc.

He then served as Vice President, Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013.

Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding. The technology, built into implantable power cells, has gone on to help extend the lives of thousands.

He has no known hobbies.

Mallun Yen

Mallun Yen

COO & Co-Founder

Mallun is a repeat founder who has launched and scaled businesses, transformed markets by disrupting industry conventions, and created vibrant worldwide communities.

While Cisco’s VP of global intellectual property, Mallun and fellow innovators launched RPX to counter the spread of so-called patent trolls using a novel data-driven, market-based approach. As RPX’s chief business and product officer, she guided the venture-backed startup to IPO in 2011 (less than 3 years from inception) and over $300 million in annual revenue. She served on the board of directors until its acquisition.

Mallun is also a board director of KQED, Northern California’s public media organization, and ChIPsNetwork.org, a global community for women in tech, law and policy she co-founded in 2005 with its own 1,000 person annual summit and free institute to inspire teen girls to become advocates, leaders and innovators.

She also serves as operating partner for SaaStr Fund, advises multiple fast-growing startups, including Logikcull and Textio, and has taught at Stanford. Many thousands have read and shared her articles, and her SaaStr sessions are among the most popular.

Lori Luna

Lori Luna

Head of Events

Lori is a seasoned event professional with over 17 years in the business. Her first event was the now defunct COMDEX and she got the bug for events. Prior to joining SaaStr, Lori was the VP of Events at BlogHer for nearly 9 years. During her tenure there, she was part of the team that grew BlogHer from an 800 person event to over 5,000 attendees, welcoming speakers from all walks of life including President Obama to the main stage. Lori lives in San Jose with her dog Missy.

Amelia Ibarra

Amelia Ibarra

Director of Marketing

Amelia is a data-driven marketer with 8 years of experience helping leading B2B and B2C businesses execute innovative marketing campaigns. Prior to joining SaaStr, Amelia led demand gen at BrightFunnel and was the social media manager for EverString. One of her favorite marketing campaigns ever was creating a proprietary social media tool for Arbonne International, which is still being used to this day. Amelia is originally from Los Angeles andwhen she’s not running marketing campaigns, enjoys spending time with her husband and their rescue pup, Nova, a formosan mountain dog.

Spencer Christeck

Spencer Christeck

Account Executive - Global Sales

Helping SaaStr scale faster, with less stress and more success.

Heather Lohmann

Heather Lohmann

Senior Content Manager

SaaStr’s Senior Content Marketing Manager Heather Lohmann has over 7 years of experience creating content for Bay Area B2B SaaS companies. A creative writer with a knack for honing a stellar content strategy, Heather earned her Master of Fine Arts (MFA) in Writing from California College of the Arts in 2011 and has since worked for innovative technology companies, such as BrightFunnel and Narvar, that span a variety of industries, stages, and sizes.

Originally from Orange County, CA, Heather now calls San Francisco’s Haight-Ashbury hood home. When she’s not building and iterating on SaaStr’s extensive content library, you’ll usually find her hanging in Golden Gate Park, checking out SF’s latest restaurant openings, or planning her next big global adventure.

Elena Iacovelli

Elena Iacovelli

Events Manager

Elena was born and raised in the Bay Area, received her Bachelors in Nutrition at Cal Poly, San Luis Obispo. Prior to joining SaaStr, she worked at BrightFunnel as a Event Marketing Program Manager. Elena was able to start her career learned from the best of the best in the Marketing world. Now at SaaStr she continues to explore her passion in the event’s world and has expanded her knowledge not include international conferences. When she not event planning for SaaStr, you can find her hiking, biking and anything active, but always makes time for wine tasting.

Birgit Haag

Birgit Haag

Controller

Birgit heads up the company’s finances and collaborates to ensure daily operations run smoothly. She is a seasoned finance and operations professional with over 15 years of experience in the SaaS industry. Prior to SaaStr Birgit worked at several start-ups helping them get organized and scale. Birgit is originally from Austria and loves spending her free time doing any type of sport, traveling, checking out new restaurants, or taking a Harley for a ride.

Liz Thompson

Liz Thompson

Partner Success Manager

Liz Thompson is a seasoned partner services professional, with over 20 years experience in all things customer service. As the Partner Success Manager, Liz is responsible for ensuring all SaaStr sponsors enjoy a first-class experience when planning for SaaStr events. Prior to joining the SaaStr team, Liz worked with BlogHer Events for 5 years, with her most recent role as Sponsor Success Manager. When not working with our sponsors, Liz is enjoying family time with her kids and husband in New Jersey.

Jennifer Evers

Jennifer Evers

Senior Event Manager

Jennifer Evers is an event planner, project manager, social media wrangler, and content creator that can juggle 87 pieces of a project at once without dropping a single task, all with a smile that emphatically states: I’ve got this under control. As the Senior Event Manager, Jennifer is responsible for overall event logistics and organization for the slate of SaaStr events, with special focus on ensuring that the roster of Speakers have everything they need to make their time on stage a success.  A seasoned event professional, Jennifer worked with BlogHer Events for 4 years, with her most recent role as a Senior Logistics Manager. Jennifer lives outside of Chicago with her family.

Tyler Hogge

Tyler Hogge

Manager, SaaStr Pro

Tyler is the manager and magician behind SaaStrPro.com, our paid learning system that teaches your team how to put SaaStr learnings into practice.  He serves as a senior product leader at Wealthfront, and previously at Andreesen Horowitz.

Tiffany Castillo

Tiffany Castillo

Partner Relations Manager

Tiffany is our Partner Relations – Sponsor Success Manager, working closely with Sponsors throughout the planning and logistics process of SaaStr Annual and Europa. She has worked in SaaS for the past 4 years with a background in project management and business consultation. In the past, she has worked at Entelo as a Product Specialist – Onboarding & Implementation. For fun, Tiffany enjoys being creative and spending time with her family.

Harry Stebbings

Harry Stebbings

SVP, Worldwide Podcasting

Harry is the voice behind both the 200+ episodes of the SaaStr podcast (#1 in the industry), as well as the wildly popular 20 Minute VC.  He’s a key part of the SaaStr team as well as a general partner in his own VC fund, Stride.VC.  He’s also host to Drinks with Harry each year at the SaaStr Annual.


Dharmesh Shah

“SaaStr is my peeps.”

Dharmesh Shah, CTO & Co-Founder, Hubspot

Dharmesh Shah

“SaaStr is my peeps.”

Dharmesh Shah, CTO & Co-Founder, Hubspot


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