B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. Others may seek to corner the SMB market. However, what many businesses may overlook is the startup segment. Often, startups are lumped in with...
Not all startups follow the same trajectory for getting off the ground. Some stumble into the world of entrepreneurship like DoNotPay founder Joshua Browder did. As a self-proclaimed accidental entrepreneur, Browder shares a few unconventional ways to scale your...
Not every leader is created equally. A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand. In this week’s CRO...
Most startup founders create companies to grow them. While all organizations are different, one core truth remains — Everything changes. This is true in life and business. If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy...
Did you know that 80% of customers say that the experience a company provides is as important as the products and services that it offers? As a growing company, building strong partnerships with strategic customers can quickly become one of your biggest assets. In...
Dear SaaStr: What Does a Typical Day Look like for an Account Executive at a SaaS Startup With Under $1m ARR? This is a tough and very specific job. Most sales folks can’t do it. Usually, being the first start-up salesperson is a rewarding, but very tough job:...
It turns out a well-crafted sales and well-designed comp plan does retain sales reps fairly well. Why? Well, if the comp plan is well put together, then: If a sales rep leaves, they sort of have to start all over again earning their bonus, unless they get a draw. And...
The tough truth is from 0.5–1.5 sales cycles. And yes this is true even in tougher times. Probably even more so in tougher times. Sales is tough. It’s a lot of Nos to get to a Yes. And while sales is pretty similar in SaaS at a given price point / ACV, different...
Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Many businesses changed their strategy to incorporate virtual or hybrid events recently. Before the pandemic, hybrid...
Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. 🙂 At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep...
Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Of course, we all know how that turned out. Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies —...
We’ve talked a lot on SaaStr about the damage a bad VP of Sales can do. They often make things much worse than things were before — and burn a year and half of your capital doing it. It’s always better to have no VP of Sales than a bad VP of...
So you’ve nailed your pitch for startups and are looking to hook your first mid-market customer. But suddenly, the buyer is a bunch of different people, and they want a bunch of new features. What do you do? Vanta’s Chief Revenue Officer, Stevie Case, shares lessons...
To expand using a bottom-up model, SaaS businesses need to create a more delightful experience for every user. These experiences don’t just happen when customers unlock your product’s value without jumping through several hoops. The opportunity to delight goes beyond...
Product-led growth is a hot topic. As a startup, you want people to love your product, plain and simple. Getting them to love it is more complicated. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products...