Should CEO of technology company be a product or sales person? by Jason Lemkin | Early, Leadership, Other, Q&A One. Or the other. The CEO has to be the #1 best person in the company in something, holistically defined, at least up until a few million in ARR. Sales can work. Product can work. But has to be one or the other. See Questions On Quora View original question on quora Related Posts Are sales useless? Do CEOs use their company's products?