What’s the #1 Most Important Thing in Pricing A New SaaS Product?
Dear SaaStr: What’s the #1 Most Important Thing in Pricing A New SaaS Product? I think the #1 thing to think about is context. Software all sort of all, rough-and-tough, costs the same to build and ship. Why is Calendly $10 a month, when Salesforce is $200 a month...
On Your Next Big Deal? Double Your Pricing.
Sign you are going upmarket the right way: Every quarter you have a new largest customer — Jason ✨Be Kind✨ Lemkin 🇮🇱 (@jasonlk) February 24, 2024 There’s a fun — and very lucrative and rewarding — exercise I like to go through with most of...
A Look Back: Slack at The First $30,000,000 in ARR
As we gear up for SaaStr Europa 2024 in London on 4-5 June and SaaStr Annual 2024 in the SF Bay Area on September 10-12, we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. Back at the...
A Look Back: Olivier Pomel, CEO of Datadog at $100,000,000 in ARR
As we gear up for SaaStr Europa 2024 back again in London on 4-5 June and SaaStr Annual 2024 in the SF Bay Area on September 10-12, we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today....
How to Price Your Product in the Early Days (Hint: It’s Actually Easy)
Dear SaaStr: How Do I Price My SaaS Product in The Early Days, Before Product-Market Fit? Just start with comps. With comparables. Software is very expensive to build, but for the most part, costs almost nothing to ship. It might cost you $0.10 a month in hosting...
Dear SaaStr: How Long Should a Free Trial Be for SaaS Products?
Dear SaaStr: How Long Should a Free Trial Be for SaaS Products? It doesn’t really matter. What I mean is, this is one of those things in SaaS that is over-analyzed, as if it will make a magical difference. The sales team will like a shorter period, often, to help them...
Dear SaaStr: Should SaaS Pricing Be Adjusted for Different Geographical Markets?
Dear SaaStr: Should SaaS Pricing Be Adjusted for Different Geographical Markets? Your public pricing? Usually the answer is — Not Today. First, it’s complex to manage. Second, your users will see the pricing is “cheaper” somewhere else and get mad. Third, it’s...
83% of You Don’t Really Expire Discounts. Not Really.
So discounting is such a surprisingly nuanced and complex topic in SaaS. While a few leaders like Atlassian do pursue a mostly “no discounts” policy for the most part — that just doesn’t work in practice for 99% of us. As much as we’d...
From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)
The secret to success for a lot of SaaS companies is going multi-product. Jack Altman, CEO of Lattice, shares how to scale a multi-product startup.
What’s New At WorkOS and What It Takes To Be “Enterprise-Ready” in SaaS with WorkOS CEO and Founder Michael Grinich
In this new SaaStr series called “What’s new at…,” Jason Lemkin chats with WorkOS CEO and founder Michael Grinich about what it takes to be Enterprise ready in SaaS, building vs. buying, and who the stakeholders are in a B2D motion.
A Deep Dive Into The Power Of AI, Going Multi-Product, And The 2023 Ecosystem: “What’s New” With G2 CEO Godard Abel (Vid + Pod #684)
Discover how three breakout SaaS companies scaled from an idea to hundreds of employees and $1B+ valuations, all while living their values along the way.
Notion COO Akshay Kothari, Motive CEO and Founder Shoaib Makani, and CEO and Co-Founder of Incredible Health Iman Abuzeid share the secrets of ensuring their company-centered values and purpose remained an anchor amidst hypergrowth.
Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market?
Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? I’ve lived it. It’s not as complicated or as hard as it sounds. The simplest answer is usually to copy the pricing from the closest public company or other break-out leader you can find that is...
When the Enterprise Vendor is Cheaper Than the SMB Vendor
So SaaStr itself is a little funky — we only have 9 team members but a fair amount of scale in terms of reach, revenue, and in some cases, software utilization. We don’t need many CRM seats for example but we do a ton of marketing. So it was interesting when we tried...
Dear SaaStr: How does a SaaS Startup Find Its Initial Price Point?
Dear SaaStr: How does a SaaS company find its initial price point? It’s pretty simple. First, you anchor around a “comp”, another product that either does something somewhat similar, or that provides somewhat similar value in the market. The comp could be a direct...
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