
If You Leave the Low End of the Market … You Probably Can’t Go Back
As we begin strategic planning season for next year, there one topic a lot that comes up a lot: Should We Just Let Our Smallest Customers Go? Even once you…
Continue Reading
As we begin strategic planning season for next year, there one topic a lot that comes up a lot: Should We Just Let Our Smallest Customers Go? Even once you…
Continue Reading
Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? I remember years ago I was at an event with the CEO of a…
Continue Reading
Q: Dear SaaStr: Does Freemium Always Work? No. Freemium and PLG models don’t always work. And sometimes, they only work partially. For Freemium to work, you need at least 2…
Continue Reading
CircleCI is a cloud-based continuous delivery platform that helps software delivery teams build, test, and ship changes to their applications. Offering its services as a freemium-based model, CircleCI recognizes driving…
Continue Reading
Q: If I produce a better product than my competitors, but charge a little more, how would I go about selling it (to new customers and my competitors customers)? “Anchoring…
Continue Reading
Raise prices on existing customers,Doesn’t help if you are growing quickly. Just makes them unhappy. Raise prices on new customers,Forces you to deliver more value. Often makes everyone more happy….
Continue Reading
In the run up to SaaStr Europa 2022 in Barcelona on June 7-8, we’re taking a look at some of the top all-time SaaStr Europa sessions. Olivier Pomel, CEO and…
Continue Reading
Q: Dear SaaStr: When should a SaaS Company allow Month-to-Month contracts vs requiring 12-month commitments? I think this is a topic where you get a lot of bad advice. Annual…
Continue Reading
Reaching the first billion is a milestone for every SaaS company, so what’s the best way to get there? During his SaaStr Annual presentation, Tom Clayton, CRO of Bill.com, shared…
Continue Reading
Q: Dear SaaStr: Can We Add Termination Charges for SaaS services? Some older companies do this. In fact, we were recently handed a bill like this for a 20+ year…
Continue Reading
Q: Dear SaaStr: Should We Allow Refunds in a Multi-Year SaaS contract Paid Upfront? Let me add a slightly controversial answer. If you’re still a startup, then I’d say —…
Continue Reading
Q: How can enterprise software (SaaS) pricing be optimally defined, taking into account that two of three versions of the software can be offered, e.g. ‘small’, ‘medium’, ‘large’? Let’s look…
Continue Reading
With the rise of “Product Led Growth” as such a key concept in SaaS, it brings up an age-old question in business software: Should all pricing be transparent? Doesn’t that…
Continue Reading
Dear SaaStr: What is a Good Refund Policy for a SaaS Product? SaaS startups, especially those that sign customers to annual customers, will have customers that want to cancel those…
Continue Reading
Pricing can kill your product, or make it soar. HackerOne CEO Marten Mickos discusses the key principles of pricing and app or online service, showing the pros and cons of your choices.