Blog Posts, Hiring, Leadership, Marketing, Metrics, Product, SaaS Product Pricing, Videos
What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. Prakash…
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Blog Posts, Early, Marketing, Marketing, SaaS Product Pricing, Sales, Sales, Videos
Developers act, think, and behave differently than your average customer. So selling, marketing, and supporting them should be different too. As an API-first company, WorkOS focuses on selling primarily to…
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Blog Posts, Featured Podcasts, Featured Videos, Hiring, Leadership, Marketing, Podcasts, SaaS Product Pricing, Sales, Videos
Anu Hariharan works with hundreds of startups annually as Managing Director at Y Combinator. Through experience, she explains five company-altering learnings from B2B startups that founders should consider at the…
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Blog Posts, Early, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, SaaS Product Pricing, Videos
Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. Stage 2 Capital’s Co-Founder and Managing Director, Mark…
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Blog Posts, Early, Marketing, Product, SaaS Product Pricing, Sales, Videos
Product-led growth (PLG) companies have become a major trend in the world of SaaS over the last few years. These companies are characterized by being product-led; in other words, conversion,…
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Blog Posts, Featured Podcasts, Fundraising, Leadership, Metrics, Podcasts, SaaS Product Pricing
Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling and VC funding. Episode 581 of the podcast is an excerpt from the recording, and you…
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Blog Posts, Early, Featured Podcasts, Hiring, International Expansion, Marketing, Podcasts, SaaS Product Pricing, Sales
Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. Episode 577 of the podcast is an excerpt from the recording, and you…
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Blog Posts, Company Culture, Hiring, Human Resources, International Expansion, Leadership, Marketing, Podcasts, Product, SaaS Product Pricing, Videos
At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy.Â
Blog Posts, Leadership, SaaS Product Pricing, Videos
FastSpring’s VP Product, Strategy, and General Manager of IQ, Kurt Smith, explores evidence-based principles to help SaaS companies avoid common pricing mistakes without getting lost in analysis and data.
Blog Posts, Marketing, Product, SaaS Product Pricing, Sales
As we begin strategic planning season for next year, there one topic a lot that comes up a lot:Â Should We Just Let Our Smallest Customers Go? Even once you…
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Blog Posts, Early, Featured Q&A, Product, Q&A, SaaS Product Pricing
Q:Â As an entrepreneur starting out, is it better to overprice your product or underprice it? I remember years ago I was at an event with the CEO of a…
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Blog Posts, Q&A, SaaS Product Pricing
Q: Dear SaaStr: Does Freemium Always Work? No. Freemium and PLG models don’t always work. And sometimes, they only work partially. For Freemium to work, you need at least 2…
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Blog Posts, Featured Podcasts, Featured Videos, Podcasts, Product, SaaS Product Pricing, Sales, Videos
CircleCI is a cloud-based continuous delivery platform that helps software delivery teams build, test, and ship changes to their applications. Offering its services as a freemium-based model, CircleCI recognizes driving…
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Blog Posts, Product, Q&A, SaaS Product Pricing
Q: If I produce a better product than my competitors, but charge a little more, how would I go about selling it (to new customers and my competitors customers)? “Anchoring…
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Blog Posts, Customer Success, Growth, Q&A, SaaS Product Pricing, Sales
Raise prices on existing customers,Doesn’t help if you are growing quickly. Just makes them unhappy. Raise prices on new customers,Forces you to deliver more value. Often makes everyone more happy….
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