Early, Fundraising, Podcasts, SaaS Product PricingSaaStr Podcast #203: Krish Subramanian, Founder & CEO @ Chargebee on Why Every Startup Should Bootstrap At Some Stage
Welcome to Episode 203! Krish Subramanian is the Founder & CEO @ Chargebee, the startup that lets you go beyond billing, payments and recurring invoices — to delivering subscription experiences that…
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Blog Posts, Customer Success, Early, Featured Videos, Growth, Leadership, Product, SaaS Product Pricing, SaaStr Events, Scale, VideosOlivier Pomel, CEO of Datadog: How to Build and Sell a Product that Customers Love (Video + Transcript)
Co-Founder at Plato, Jean-Baptiste Coger (JB), held a session with CEO at Datadog, Olivier Pomel, at SaaStr Europa. Pomel focuses his talk on making your SaaS startup customer-centric. He talks…
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What are some strategies for having new clients sign up for all their users rather than 1 or 2 users for a SaaS product?
Raj Khera’s list above/below is a great one and I can’t add any more value to it. Just one meta-learning: guide your customers to buying the right edition for them….
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Should you disclose SaaS price on your website or not? Why?
There are many debates around the pro and cons of transparency pricing. Certainly, if you are selling a $500k+ ACV product, there’s probably no need to have transparent pricing, and…
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Career Growth & Advice, Leadership, Podcasts, SaaS Product Pricing, Sales Strategy, ScaleSaaStr Podcast #164: Mark Godley, President @ LeadGenius Discusses the Right Way To Sell To Enterprise Buyers
Mark Godley is the President of LeadGenius, the startup that provides the power of human intelligence with the scale of machine learning. To date they have raised $16m in funding…
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Customer Success, Early, Leadership, Marketing Strategy, Q&A, SaaS Product PricingWhat should be the priorities of SaaS founders during the early stages?
Some ideas: Find a truly great co-founder. Slow down. There is too much to do in SaaS — sales, customer success, product, engineering, demand gen, etc. If you don’t have…
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Early, Q&A, SaaS Product Pricing, Sales, Sales StrategyHow do you price a SaaS product in a new B2B market?
I’ve lived it. The simplest answer is usually to copy the pricing from the closest public company you can find that is vaguely similar. It’s OK you are doing something…
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What is a reasonable discount for upfront yearly payments for Enterprise SaaS? What about for signing a 3-year contract?
First — you don’t want a true net discount at all. What I mean what you want is a pricing structure that anticipates discounts so the net effect is revenue…
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Blog Posts, Early, Marketing Strategy, SaaS Product Pricing2018-2025: The Golden Age of SaaS Freemium
Way back in 2012, in the early days of SaaStr, we wrote a piece challenging everyone out there who dreamed of going freemium in SaaS. That’d you’d need at least…
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Growth, Q&A, SaaS Product Pricing, Sales, Sales StrategyWhat options do I have if a SAAS based organization is enforcing auto-renewal?
This is answering the other “side” of the question, but I strongly recommend SaaS vendors do not attempt to enforce auto-renewals … other than by shutting off the service. Auto-renewals…
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Growth, Q&A, SaaS Product Pricing, Sales, Sales StrategyWhat is a good refund policy for a SaaS product?
I’ve evolved my thinking here. SaaS startups, especially those that sign customers to annual customers, will have customers that want to cancel those un-cancelable contracts and get a refund. Almost…
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Customer Success, Growth, Q&A, SaaS Product Pricing, Sales StrategyHow do you change the price of your SaaS product without upsetting existing customers?
My vote: don’t raise prices for existing customers. At least, not usually. Because it won’t matter. Think of a start-up growing quickly: $100k in revenue Year 1 $1m in Year…
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Blog Posts, SaaS Product Pricing, SaaStr EventsA Deep Dive on Pricing with DataStax, CircleCi, and Fastly @ Heavybit
The other day our great friends at Heavybit invited me to moderate a pricing session at their terrific Pricing Strategy conference. It was a very honest discussion on the learnings…
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Blog Posts, Early, SaaS Product Pricing, Sales, Sales StrategyHow to Cope With Long Sales Cycles
Few things will frustrate you more in the early days than long sales cycles on bigger deals. A great logo will come in … but they’ll talk about maybe deploying…
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