Podcasts, Product, SaaS Product Pricing
SaaStr Podcast #200: Brad Birnbaum, Founder & CEO @ Kustomer Discusses The Right Way To Think About SaaS Pricing Today
Welcome to Episode 200! Brad Birnbaum is the Founder & CEO @ Kustomer, the first intelligent platform for customer experience that enables you to know everything about every customer. To date, Brad has…
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Blog Posts, Customer Success, Early, Featured Videos, Growth, Leadership, Product, SaaS Product Pricing, SaaStr Events, Scale, Videos
Olivier Pomel, CEO of Datadog: How to Build and Sell a Product that Customers Love (Video + Transcript)
Co-Founder at Plato, Jean-Baptiste Coger (JB), held a session with CEO at Datadog, Olivier Pomel, at SaaStr Europa. Pomel focuses his talk on making your SaaS startup customer-centric. He talks…
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Podcasts, SaaS Product Pricing, Sales, Sales, Scale
SaaStr Podcast #197: Cristina Cordova, Biz Dev & Partnerships / Stripe Discusses When Is The Right Time, What is The Right Partnership
Welcome to Episode 197! Cristina Cordova leads the Payments Partnerships and Platform Partnerships teams at Stripe, the new standard in online payments that handles billions of dollars of business every year…
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Podcasts, SaaS Product Pricing, Sales, Sales
Saastr Podcast #192: Michael Katz, Founder & CEO @ mParticle Shares Why Multi-Year Deals Are Not All Good
Welcome to Episode 192! Michael Katz is the Founder & CEO @ mParticle, the customer data platform that integrates all of your data and orchestrates it across channels, partners and systems….
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Podcasts, Product, SaaS Product Pricing, Sales
SaaStr Podcast #191: Kyle Porter, Founder & CEO @ Salesloft Discusses Pivoting a Product Generating $7m in ARR
Welcome to Episode 191! Kyle Porter is the Founder & CEO @ Salesloft, the leading sales engagement platform delivering a better sales experience. To date, Salesloft have raised over $75m in…
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Fundraising, Podcasts, Product, SaaS Product Pricing
SaaStr Podcast #190: Ed Sim, Founder & GP @ Boldstart Ventures on Why SaaS Founders Should Not Sell Their Products in The Early Days
Welcome to Episode 190! Ed Sim is the Founder & General Partner @ Boldstart Ventures, one of the leading players in early stage SaaS investing. Their MO is to be a…
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Marketing, Podcasts, Product, SaaS Product Pricing
SaaStr Podcast #185: Jonah Goodhart, CEO @ Moat on How To Scale A Logo Machine In the Early Days
Welcome to Episode 185! Jonah Goodhart is the CEO @ Moat, the SaaS analytics and intelligence company focused on transforming brand advertising online. Prior to their acquisition by Oracle for a…
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What are some strategies for having new clients sign up for all their users rather than 1 or 2 users for a SaaS product?
Raj Khera’s list above/below is a great one and I can’t add any more value to it. Just one meta-learning: guide your customers to buying the right edition for them….
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Should you disclose SaaS price on your website or not? Why?
There are many debates around the pro and cons of transparency pricing. Certainly, if you are selling a $500k+ ACV product, there’s probably no need to have transparent pricing, and…
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Podcasts, SaaS Product Pricing, Sales
SaaStr Podcast #164: Mark Godley, President @ LeadGenius Discusses the Right Way To Sell To Enterprise Buyers
Mark Godley is the President of LeadGenius, the startup that provides the power of human intelligence with the scale of machine learning. To date they have raised $16m in funding…
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Fundraising, Marketing, Podcasts, SaaS Product Pricing
SaaStr Podcast #162: Olof Mathé, Founder & CEO @ Mixmax Shares How To Achieve True Virality in SaaS with $0 CAC
Welcome to Episode 162! Olof Mathé is the Founder & CEO @ Mixmax, the startup that allows you to be a sales pro, providing powerful analytics, automation and enhancements for your…
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Customer Success, Early, Leadership, Marketing, Q&A, SaaS Product Pricing
What should be the priorities of SaaS founders during the early stages?
Some ideas: Find a truly great co-founder. Slow down. There is too much to do in SaaS — sales, customer success, product, engineering, demand gen, etc. If you don’t have…
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Early, Q&A, SaaS Product Pricing, Sales, Sales
How do you price a SaaS product in a new B2B market?
I’ve lived it. The simplest answer is usually to copy the pricing from the closest public company you can find that is vaguely similar. It’s OK you are doing something…
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What is a reasonable discount for upfront yearly payments for Enterprise SaaS? What about for signing a 3-year contract?
First — you don’t want a true net discount at all. What I mean what you want is a pricing structure that anticipates discounts so the net effect is revenue…
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