5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator Managing Director of YC Continuity Anu Hariharan (Pod 595 + Video)
Anu Hariharan works with hundreds of startups annually as Managing Director at Y Combinator. Through experience, she explains five company-altering learnings from B2B startups that founders should consider at the earliest stages of their businesses. Your product may...
Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)
Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth...
The 6 Secrets to Building a PLG Business with Notion Capital Partner Itxaso Del Palacio (Video)
Product-led growth (PLG) companies have become a major trend in the world of SaaS over the last few years. These companies are characterized by being product-led; in other words, conversion, retention, and growth are led by the product itself. Recent unicorns like...
The Latest in VC Funding + Scaling SaaS: An AMA with SaaStr CEO Jason Lemkin (Pod 581)
Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling and VC funding. Episode 581 of the podcast is an excerpt from the recording, and you can find the full transcript below. Jason Lemkin: Today certainly is an interesting week. If...
Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin (Pod 577)
Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. Episode 577 of the podcast is an excerpt from the recording, and you can find the full transcript below. Jason Lemkin: Okay. Let’s get it going!! Times are good....
7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)
At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy.
SaaS Pricing Strategies that Work: How to Design an Optimal Pricing Model with FastSpring VP Product Kurt Smith (Video)
FastSpring’s VP Product, Strategy, and General Manager of IQ, Kurt Smith, explores evidence-based principles to help SaaS companies avoid common pricing mistakes without getting lost in analysis and data.
If You Leave the Low End of the Market … You Probably Can’t Go Back
When you let the bottom of the market go to focus on The Really Big Deals, sometimes it makes sense But then you turn around, and someone goes from 0% to 23.1% market share pic.twitter.com/aXy2FPcyz1 — Jason ✨Be Kind✨ Lemkin (@jasonlk) April 18, 2023 As we...
The 3 Types of Day 1 Pricing: Low End of Normal. Identical. And Anchor High.
Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? I remember years ago I was at an event with the CEO of a SaaS leader. And I asked him how he came up with their freemium pricing model. A data science team? A/B Testing?...
Dear SaaStr: Does Freemium Always Work?
Q: Dear SaaStr: Does Freemium Always Work? No. Freemium and PLG models don’t always work. And sometimes, they only work partially. For Freemium to work, you need at least 2 things: The ability to get 50,000,000+ users at scale. Why? Because even with a 2% conversion...
Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose (Pod 554 + Video)
CircleCI is a cloud-based continuous delivery platform that helps software delivery teams build, test, and ship changes to their applications. Offering its services as a freemium-based model, CircleCI recognizes driving trials as the cornerstone of a go-to-market...
Anchoring High in Pricing Really Works. But Only If You Do It Really Well.
Q: If I produce a better product than my competitors, but charge a little more, how would I go about selling it (to new customers and my competitors customers)? “Anchoring High” is an extremely effective marketing strategy — when done right. But you have to do it...
Dear SaaStr: How Do You Change the Price of Your SaaS Product Without Upsetting Existing Customers?
Raise prices on existing customers,Doesn’t help if you are growing quickly. Just makes them unhappy. Raise prices on new customers,Forces you to deliver more value. Often makes everyone more happy. — Jason ✨BeKind✨ Lemkin #ДобісаПутіна (@jasonlk) April 7, 2022...
Dear SaaStr: When Should a SaaS Company allow Month-to-Month Contracts vs Requiring 12-month Commitments?
Q: Dear SaaStr: When should a SaaS Company allow Month-to-Month contracts vs requiring 12-month commitments? I think this is a topic where you get a lot of bad advice. Annual contracts combined with prepaid cash are a huge benefit. You get all the cash up-front (this...
SVP and GM, SaaStr
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