by Gretchen DeKnikker | Feb 17, 2024 | Blog Posts, Customer Success, SaaS Product Pricing, Videos |
As we gear up for SaaStr Europa 2024 in London on 4-5 June and SaaStr Annual 2024 in the SF Bay Area on September 10-12, we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. Back at the...
by Gretchen DeKnikker | Nov 1, 2023 | Blog Posts |
2024 will be here before you know it — and it’s time to plan your team offsites. We’ve got 2 great ideas: Bring your team to London on 4-5 June for SaaStr Europa 2024. Bring your team to the SF Bay Area on September 10-12 for SaaStr Annual 2024....
by Gretchen DeKnikker | Jun 1, 2021 | Blog Posts, Customer Success, Growth, Sales |
As part of the run up to 2024 SaaStr Annual in the SF Bay Area Sep 10-12, we’re taking a look back at some of our favorite classic sessions. Hubspot today is a $23B juggernaut. But of course, it wasn’t always quite that big! In 2016, Hubspot was still a...
by Gretchen DeKnikker | Nov 9, 2018 | Blog Posts, SaaStr Events |
There’s something really magical that happens when you gather with your peers. People with the same interests, the same challenges, the same unknowns. Folks who not only understand you, but also thrive in a the same state of startup terror or euphoria. While SaaStr...
by Gretchen DeKnikker | Mar 27, 2017 | Blog Posts, SaaStr Events |
With the 2017 Annual behind us and planning for 2018 underway, the team here is so excited to announce some awesome new opportunities for female founders and execs to connect throughout the year. Join the Women of SaaS LinkedIn Group At the 2017 conference, the women...
by Gretchen DeKnikker | Feb 5, 2017 | Customer Success, Early, Growth |
Having worked at Box in its early days before branching off into new startups, Anthony Kennada and Menaka Shroff took the lessons they learned there to their next startups. Along with Jason Lemkin, they’re joined by their former boss, Box CEO Aaron Levie, to have a...
by Gretchen DeKnikker | Jan 27, 2017 | Growth, Marketing, Sales, Sales, Videos |
Lots of startups begin by selling to SMBs, but if you’re setting your sights on high growth, you’ll need to sell to large companies eventually. The sheer size of some of these prospects might make you sweat a little. But don’t worry, it’s not as scary or difficult as...
by Gretchen DeKnikker | Jan 26, 2017 | Customer Success |
Customer success is a relatively new function within SaaS organizations, but luckily, we’re moving past the days where it gets confused with customer support. Santi Subotovsky from Emergence Capital sits down with three customer success gurus: David Obrand, COO at...
by Gretchen DeKnikker | Jan 19, 2017 | Marketing, SaaStr Events, Scale, Videos |
Even if M&A isn’t on your mind (and, really, it shouldn’t be very often), you do need have potential exit strategies on your radar. In that vein, it’s never too early to build relationships with high-level folks at companies you may want to get acquired by...
by Gretchen DeKnikker | Jan 19, 2017 | Customer Success, Leadership, Marketing, Scale, Videos |
Being a part of a SaaS startup means you really understand what it’s like to operate as a small (like, really small) company, especially in the beginning. If you’ve never stepped foot in the corporate world before (or even if you have), wooing “big arse” companies can...
by Gretchen DeKnikker | Jan 13, 2017 | Early, Marketing, Marketing, Metrics, Videos |
In this live version of CXO Talk, a popular web show that features interviews with the most innovative and thoughtful business leaders in the world, Michael Krigsman sits down with Zach Nelson, CEO of NetSuite, to pick his brain. As Zach takes you on the journey from...
by Gretchen DeKnikker | Jan 12, 2017 | Growth, Hiring, Sales, Sales, Videos |
In this session, sales veteran John Barrows, Owner of JBarrows, chats with Kathy Lord, VP of Sales and Customer Success at Intacct, and Kyle Porter, CEO of SalesLoft, about how to execute an awesome outbound sales strategy. Covering topics ranging from why companies...
by Gretchen DeKnikker | Jan 10, 2017 | Company Culture, Growth, Hiring, Human Resources, Videos |
You’ve finally done it – you received that big round of funding and you’re ready to say goodbye to your cash-starved bootstrapping days. But with all this new capital comes several hard truths you’ll have to face. Matt Holleran, General Partner at Cloud Apps...
by Gretchen DeKnikker | Jan 6, 2017 | Growth, Sales, Sales, Videos |
(Only 30 days to SaaStr Annual 2017. Do you have your tix yet?) We talk a lot about sales here at SaaStr (obviously), but that doesn’t mean that everyone is in love with sales funnels, hitting quotas, and nurturing MQLs into SQLs. A lot of SaaS companies struggle with...
by Gretchen DeKnikker | Dec 15, 2016 | Early, Marketing, Product, Videos |
Legal services are undeniably expensive. “People don’t have access to justice,” says Charley Moore, CEO of Rocket Lawyer, whose aim is to make legal services simpler and more affordable. Matt Holleran, General Partner at Cloud Apps Capital Partners, moderates this...
