Are we through the endless price increases we saw in 2023?

Apparently not.

A stunning 73% of you are raising prices in 2024.  That’s up from 54% in 2023.

Personally, I’m a fan of only raising prices if you’ve earned it, and focusing on raising prices on new customers, not just the base.

But maybe the days of earning it are in the past.  The days of Endless Pricing Increases in SaaS seem to be here maybe … forever.

A related post here:

When You Raise Prices More Than a Smidge … They At Least Look At Another Vendor

(up image from here)


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