Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
What are the biggest GTM mistakes founders make? SaaStr’s Founder and CEO Jason Lemkin shares the top 10 mistakes founders make again and again.
How to Build a GenAI Company for the Enterprise with Synthesia’s CEO
Synthesia Co-Founder and CEO Victor Riparbelli deep dive into the lessons learned about building an Enterprise-focused Generative AI company and scaling it.
What’s Really Happening in Venture Capital Today with Redpoint Ventures Managing Director Logan Bartlett
Redpoint Ventures’ Logan Bartlett shares their yearly State of the Market report to understand what is and isn’t happening in venture capital today.
Forgot the SaaS Gloom and Doom on Social. ‘Just Build’ with SaaStr CEO and Founder Jason Lemkin
SaaStr Founder and CEO Jason Lemkin shares hot takes on 2024 and discusses what the theme for many SaaS companies this year is – just build.
Dear SaaStr: Is It Normal for a Startup to Not Disclose Burn Rate and Other Details to its Employees?
Dear SaaStr: Is It Normal for a Startup to Not Disclose Burn Rate and Other Details to its Employees? It really varies, but in my ecosystem, I’ve seen more transparency over the years, which is good. Transparency builds trust: I’m 100.00% in favor of...
Dear SaaStr: How Can I Reduce Our Churn Rate in SaaS?
Dear SaaStr: How Can I Reduce Our Churn Rate in SaaS? You’ll get a ton of advice, but two high-level efforts always work to ground your efforts here: Measure it, segment it — and make it a core goal to drive it down. I’ve yet to work with a SaaS company that made...
Dear SaaStr: How Do I Manage a Salesperson Who Does Not Follow Up on Sales Opportunities?
Dear SaaStr: How Do I Manage a Salesperson Who Does Not Follow Up on Sales Opportunities? The simple process you need to add is an “SLA”. You need to take away leads, and also opportunities, if they are not followed up with in a prompt fashion. This is fairly easy to...
The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard
RevenueCat’s CEO, Jacob Eiting, and Growth Advocate, David Barnard, share their annual State of Subscription Apps report.
How to Back Into a Fair Valuation For Your Seed Round (Or Later)
The hardest investment rounds to price are seed rounds. They’re incredibly situationally dependent: A founder that sold her last company for $400m or IPO’d might be able to raise a pre-seed round at $40m pre (not uncommon). A founder with little proof points...
AMA: Hot Takes on SaaS Metrics with SaaStr Founder Jason Lemkin
SaaStr Founder, Jason Lemkin, answers community questions and shares hot takes on SaaS metrics, growth, and efficiency.
The Three SaaS Metrics That Matter in 2024 with SaaStr Founder and CEO Jason Lemkin
What are the three most under-discussed metrics on social media, with VCs, and especially with founders? SaaStr founder and CEO Jason Lemkin shares his top three SaaS metrics that matter in 2024:
Net new customer count
Growth vs. efficiency
The bar to IPO
Dear SaaStr: Funding Aside, What Are The Top 3 Things That Stop SaaS Companies From Growing From ~$25k MRR to ~$250k MRR?
Dear SaaStr: Funding Aside, What Are The Top 3 Things That Stop SaaS Companies From Growing From ~$25k MRR to ~$250k MRR? Let’s step back. If you have gotten to $25k in MRR ($300k in ARR) … you have something. Real. It’s not big enough yet. But it’s real. So … You...
RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions
So RevenueCat (where I was fortunate enough to be the first investor) now is the embedded mobile subscription API for 30,000 (!) mobile apps, across 290,000,000 subscribers and $6.7 Billion in tracked revenue. So they do have interesting data. Their 2024 State of...
Dear SaaStr: Do Net Promoter Scores Really Matter?
Dear SaaStr: Do Net Promoter Scores Really Matter? I used to not believe in NPS. But I was wrong. Why? The fundamental reason is if you talk to any software/SaaS business truly at scale, you’ll hear one common theme — they get 80%+ of their new customers from...
Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup?
Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup? 10%-20%. If fewer than 8%-10% or so of your demos convert to paid customers, you’ll start to burn out your sales team. Because they generally need to close 10-15 deals a month to eat (more for SMB,...
SVP and GM, SaaStr
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