Five “Cons” To Adding a Free Edition
Dear SaaStr: Is There Any “Con” In Giving Our Sales Tool For Free to Early-Stage Startups? Free of course can real work, done right.: Slack Zoom Canva All built massive businesses on the back of very Free editions, even if they later turned more...
The #1 Most Important Thing You Can Do With Your Leads: Implement an SLA
Dear SaaStr: “What should your sales team do with marketing qualified leads? Follow-up. There will be a lot of spirited debate between marketing + sales in the lead hand-off process. Do you have MQLs and then … SALs? (Sales Accepted Leads)? Does sales get to...
Top 10 Learnings about Free Trials with Tomasz Tunguz (Updated))
As we gear up for 2024 SaaStr Europa in June in London and 2024 SaaStr Annual in September in SF Bay Area, we’re taking a look back at some of the top sessions from years past. Tomasz Tunguz, now Managing Director of Theory Ventures (and then MD with Redpoint...
Dear SaaStr: How Long Should a Free Trial Be for SaaS Products?
Dear SaaStr: How Long Should a Free Trial Be for SaaS Products? It doesn’t really matter. What I mean is, this is one of those things in SaaS that is over-analyzed, as if it will make a magical difference. The sales team will like a shorter period, often, to help them...
Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup?
Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup? 10%-20%. If fewer than 8%-10% or so of your demos convert to paid customers, you’ll start to burn out your sales team. Because they generally need to close 10-15 deals a month to eat (more for SMB,...
15 Signs You Have A SaaS Metrics Problem (and How to Fix it) with Dave Kellogg, EIR at Balderton Capital
Come learn from SaaStr OG and fan fave, Dave Kellogg, EIR at Balderton Capital, as he walks you through the complexities of SaaS metrics. With a wealth of experience leading major SaaS and enterprise software firms, Dave will delve into the art of leveraging metrics for strategic advantage and the potential pitfalls of their misinterpretation. This session will equip you with a nuanced understanding of how SaaS metrics can shape success and why careful interpretation is paramount.
CRO Confidential: The Hangover’s Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong’s SVP Sales and Founders Fund
After a period in 2021 known as “The Party”, where salespeople earned more while working less, businesses are shifting focus from measuring effort to emphasizing revenue generation. As the market bounces back, learn 5 ways to get back to hitting revenue targets with Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex.
Every Marketing Initiative, Every Channel … Plateaus. Plan for It. (Updated)
Once you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app store. Or a specific outbound strategy. Or blogging, or podcasting, or...
Dear SaaStr: What Are Some Best Practices for Selling a New Product Into Existing Customers?
Dear SaaStr: What are some best practices for selling a new product/service to your existing SaaS clients? First, make sure your NPS is high. And drive it even higher. Here’s the bottom line: if your NPS is say > 40 or so, a significant portion of your customers...
20+ of The “Ultimate Sins” When It Comes to Marketing, Sales and Success in Early Stage Startups
Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. This never works out in the early days. Later, once you have a strong...
The 6 Must-Have Go-To-Market Models Divvy Used to Propel Its $2.5B Exit with Former Divvy CRO Sterling Snow
Learn six GTM models Divvy used on their incredible journey from 0 to a $2.5B exit in just four years with the former CRO of Divvy, and SaaStr fan favorite, Sterling Snow.
A Simple Framework for Exponential Growth at Scale for Technical Buyers with Weights & Biases VP of Growth Lavanya Shukla
Discover a simple framework for growth teams to address and solve growth problems and bottlenecks at scale with VP of Growth Lavanya Shukla at Weights & Biases.
How to Close More Deals with Less Budget with Datadog CMO Alex Rosemblat
Learn how to close more SaaS deals with less budget and enable your sellers for maximum conversion rates with Datadog’s CMO.
Lessons on Scaling Customer Success from $1M to $300M in ARR with Success Venture Partners
Learn what it takes to scale Customer Success at every stage of growth — from $1M to $300M+ in ARR — with founder and Managing Partner at Success Venture Partners and former VP of Customer Success at Motive.
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