Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

Welcome to the latest installment of our “What’s New” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. 

Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Guillaume Cabane and Martin Gontovnikas, co-founders of HyperGrowth Partners, Axelle Heems, Senior Director of Growth Operations at Gorgias, and Morgane Palomares, VP of Marketing at Vercel come together to share their scalable, low-CAC (customer-acquisition cost) growth strategies. 

10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

In the ever-evolving world of SaaS, the role of marketing continually adapts and transforms, especially as companies transition through different stages of growth. Kady Srinivasan, the Chief Marketing Officer of Lightspeed Commerce and a veteran in the field with rich experience from companies like Dropbox, Owlet, and Klaviyo, recently shared her invaluable insights on this topic. In this workshop, we delve into the ten pivotal changes in marketing strategies as companies scale, based on Srinivasan’s expertise.

The Secrets to Scaling to $2 Billion in ARR With HubSpot Co-founders Brian Halligan and Dharmesh Shah

The Secrets to Scaling to $2 Billion in ARR With HubSpot Co-founders Brian Halligan and Dharmesh Shah

We’re gearing up for our biggest, best-est SaaStr Europa 2024 (June 4-5 in London!) and SaaStr Annual 2024 (Sep 10-12 in SF Bay again!) As part of that, we’re taking a look back at some of the best sessions ever.  When both of HubSpot’s co-founders...
15 Signs You Have A SaaS Metrics Problem (and How to Fix it) with Dave Kellogg, EIR at Balderton Capital

15 Signs You Have A SaaS Metrics Problem (and How to Fix it) with Dave Kellogg, EIR at Balderton Capital

Come learn from SaaStr OG and fan fave, Dave Kellogg, EIR at Balderton Capital, as he walks you through the complexities of SaaS metrics. With a wealth of experience leading major SaaS and enterprise software firms, Dave will delve into the art of leveraging metrics for strategic advantage and the potential pitfalls of their misinterpretation. This session will equip you with a nuanced understanding of how SaaS metrics can shape success and why careful interpretation is paramount.

CRO Confidential: The Hangover’s Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong’s SVP Sales and Founders Fund

CRO Confidential: The Hangover’s Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong’s SVP Sales and Founders Fund

After a period in 2021 known as “The Party”, where salespeople earned more while working less, businesses are shifting focus from measuring effort to emphasizing revenue generation. As the market bounces back, learn 5 ways to get back to hitting revenue targets with Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex.

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