Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
What are the biggest GTM mistakes founders make? SaaStr’s Founder and CEO Jason Lemkin shares the top 10 mistakes founders make again and again.
How to Build a GenAI Company for the Enterprise with Synthesia’s CEO
Synthesia Co-Founder and CEO Victor Riparbelli deep dive into the lessons learned about building an Enterprise-focused Generative AI company and scaling it.
Dear SaaStr: How Do I Convince My CEO that Marketing is Important?
Dear SaaStr: How do I Convince My CEO that Marketing is Important? A lot of CEOs these days do seem to be late to truly invest in SaaS marketing, and most especially, to hiring a true VP of Marketing. I’m just shocked how many CEOs hack it to $5m, $8m, $10m+ in...
5 Tips for Successful Upmarket Expansion with Thoropass CRO and Head of Demand Gen
Thoropass CRO Bryan Caplin and Head of Demand Generation Jenna Keegan share when you should move upmarket and 5 tips for how to move upmarket successfully.
Dear SaaStr: How Should I Present The Competition Slide of My Pitch Deck if I Have Too Many Competitors?
Dear SaaStr: How Should I Present The Competition Slide of My Pitch Deck if I Have Too Many Competitors? Simple Answer: Just pick the Top 10 competitors, that’s enough. Not just by revenue, but also, by significance. Longer Answer: The competitor slide is a chance...
How to Think About The Huge Expenses of Events and Tradeshows
Events and trade shows. They’re back, but they’re expensive. At all but the biggest and best, you don’t get enough booth traffic. The folks that do come by are often too junior. It sucks up days at a time. The air is convention-center nasty...
How to Incorporate AI Into Your Demand Gen and Marketing with Guillaume Cabane
HyperGrowth Partners’ Co-Founder and GP Guillaume Cabane walks through how to incorporate AI into Demand Gen & Marketing and picking the right tools for you
7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast
SaaStr Founder and CEO Jason Lemkin sits down with Exit Five’s Dave Gerhardt to talk all things marketing in SaaS and shares his 7 Marketing Hot Takes
How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian
Atlassian’s Former Head of PLG, Uday Chakravarthi, walks through how your sales team can use PLG to acquire and expand next customers, faster.
Top 10 GTM Mistakes Founders Are Making Today with SaaStr CEO Jason Lemkin
SaaStr CEO Jason Lemkin walks through the Top 10 GTM Mistakes Founders Make Today when and some cheat codes to avoid them.
5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy
Cloudinary VP of Developer Experience Sanjay Sarathy shares 5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M
Dear SaaStr: Should We Over-Charge or Under-Charge our First Customers?
Dear SaaStr: Should We Over-Charge or Under-Charge our First Customers? My general rules: Overcharge if the customer is big, i.e., >$50k-$100k a year o nor so in ACV. Undercharge if the customer is smaller by revenue. There’s a method to the seeming madness...
What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin
SaaStr Founder and CEO, Jason Lemkin, and Zapier CEO, Wade Foster, sit down with Casey Hill to discuss the future of B2B SaaS in 2024 and beyond.
Focus Your Marketing Efforts on What Your VPM is Good At
I’ve re-learned something about marketing every year working on the SaaStr Annual for 10+ years. And that thing I’ve learned is that you can take two brutally competitive products, that are very similar, give each a booth at SaaStr Annual, Europa or at one...
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