CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

In this week’s latest episode of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Splunk, Christian Smith. Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+...
How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

Mark Roberge, SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. 
Dini Mehta, former CRO at Lattice, Kate Ahlering, CRO at Calendly, and Mark Wayland, CRO at Box, share their stories and offer advice to founders on how to scale companies from $0 to $100M ARR in Revenue and beyond.

From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. Together they share how they scaled an outbound sales team from $0 to $300 million and how you can replicate their success step-by-step.

How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups

How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups

15 years after launch and at over $1B in ARR, 33 of Zendesk’s 50 largest customers were startups that scaled up as customers. Today, Zendesk continues to drive a significant percentage of new business through the Zendesk for Startups program, supporting the startup ecosystem in search of the next generation of top customers. During this session, we’ll hear from Brad Bowery who leads the program at Zendesk on why Startups may be the missing segment in your Go-To-Market approach. Learn the various ways Zendesk and its peers approach this segment and get some insight from insiders on how to succeed when courting VCs and their portfolio companies.

Running a PLG and Sales-Led Motion at the Same Time:  What’s New at ZoomInfo with CEO Henry Schuck

Running a PLG and Sales-Led Motion at the Same Time: What’s New at ZoomInfo with CEO Henry Schuck

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo, Henry Schuck. In this episode, Jason and Henry discuss: PLG vs. a sales-led motion, and which is more efficient, the macro-environment in SaaS and what to expect next year, and of course,What’s new at ZoomInfo.

5 Steps to Build Your First GTM Playbook with Stage 2 Capital

5 Steps to Build Your First GTM Playbook with Stage 2 Capital

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Mandy Cole, Partner at Stage 2 Capital, shares the five steps every company needs to take to build their first GTM playbook centered around the buyer. 

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