The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Mandy Cole, Partner at Stage 2 Capital, shares the five steps every company needs to take to build their first GTM playbook centered around the buyer.
Once you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app store. Or a specific outbound strategy. Or blogging, or podcasting, or...
Dear SaaStr: Should We Drop Customers That Complain Too Much? Sometimes, yes. But just as often, the ones that complain are the ones that care. And oftentimes, their complaints help focus you on the gaps you really do need to fix. One thing most SaaS companies get...
Discover the five ways of change impacting the creative industry with the rise and power of AI. Adobe CSO & EVP Scott Belsky shares how the creative industry will evolve, and it doesn’t involve replacing creatives with AI.
Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. This never works out in the early days. Later, once you have a strong...
Learn six GTM models Divvy used on their incredible journey from 0 to a $2.5B exit in just four years with the former CRO of Divvy, and SaaStr fan favorite, Sterling Snow.
Discover a simple framework for growth teams to address and solve growth problems and bottlenecks at scale with VP of Growth Lavanya Shukla at Weights & Biases.
Dear SaaStr: What is the average percentage of annual vs. monthly plan sold for a BtoB SaaS startup targeting the SMB market? Here are some rough-and-tough numbers: If the customers are so small they are basically paying out of their own pockets … then 80%+-...
With Loom announcing its almost $1B acquisition by Atlassian, we thought it would be a great time to dig back on CEO Joe Thomas’s presentation at SaaStr Europa in June on how they got there. Joe Thomas, CEO & Co-founder of Loom, shared 5 hard-earned lessons...
Dear SaaStr: Cold Emails Are Not Working for My B2B SaaS Startup. What Am I Doing Wrong? We’ve all been there. The fairly crappy, “my product is so great”, outbound random email to 30–100 folks when you are trying to get your start-up off the ground. That never really...
Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. However, it is often the case that relationships are complicated between these teams, and sometimes they can even butt heads.
Unfortunately, this type of tension is all too common and plagues many companies. But there is hope. Greenhouse CMO, Carin Van Vuuren, and VP of Enterprise Revenue, Ankur Passi, share their approach to bridging the communication gap to bring the traditional frenemies together.
We’re almost there!! 2023 SaaStrAnnual.com!! And while 85% of our speakers are new, we’ve also brought back some of our all-time favorites — with brand new content. That includes Dave Kellog, the former CEO of Host Analytics and prolific blogger. ...
Datadog CMO Alex Rosemblat shares his hard-won secret after eight years of leading his company’s marketing: Slow and steady wins the marketing channel race. Read on to learn Rosemblat’s pacing and methodology for achieving your most critical marketing goals, one channel at a time.
With SaaStr Annual 2023 now just a week away, we’re getting a lot of questions from sponsors wanting to know how to get the best ROI from their sponsorship package. So we reached out to a few of our returning sponsors who absolutely crushed it at the 2015-2022 Annuals...
There’s a product I do want to buy, but I don’t have time now. Probably in October. However … Every week I get a truly amazing, truly helpful piece of email content from them. Truly valuable. Really helps remind me to buy in October. — Jason ✨Be Kind✨ Lemkin ...
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