Blog Posts, Customer Success, Growth, Leadership, Marketing, SaaStr Events, Sales, VideosFounder Guillaume Cabane provides information on when and how to run a growth team and provides multiple examples of growth models. Use these tools to determine how to run growth…
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Early, Marketing, Marketing, Podcasts, Sales, Sales Ep. 317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. To date…
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Blog Posts, Marketing, MarketingI used to hate the idea of “power laws”. That the advantages of being #1 compound over time. It seemed to turn all startups into just numbers on a graph….
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Company Culture, Customer Success, Early, Marketing, Marketing, Podcasts, Sales, Sales Ep. 313: Today we deep dive into what startups can learn from the large SaaS incumbents of today. Sarah Varni: CMO @ Twilio on her biggest takeaways…
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Marketing, Marketing, Podcasts, Product, Sales Ep. 307: Jaleh Rezaei is the Founder & CEO @ Mutiny, the startup that allows you to personalize your website for each and every visitor. Jaleh…
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Fundraising, Marketing, Marketing, Metrics, Podcasts Ep 305: Karen Page is a General Partner @ B Capital Group with a portfolio including the likes of Bird, Branch, Icertis, Evidation Health and Ninja…
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Blog Posts, Growth, MarketingSo at little old team SaaStr, we historically did not really track social followers as a core metric. We’re B2B folks 🙂 But as SaaStr grew, first we started to…
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Blog Posts, Customer Success, MarketingSalesforce likes to talk about “Customers for Life”, and while that’s sort of catchy, it’s a little hard to grok what it really means. It finally sunk in for me…
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Blog Posts, Marketing, SaaS Product PricingYou could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no…
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Early, Marketing, Marketing, Podcasts, Sales, Sales Ep. 290: Yousuf Khan is a serial CIO, start-up and VC advisor. Most recently Yousuf was the CIO & VP of Customer Success @…
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Blog Posts, Company Culture, Customer Success, Growth, International Expansion, Leadership, Marketing, Marketing, Metrics, SaaStr Events, VideosWePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites &…
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Marketing, Marketing, Podcasts, Sales, Sales Ep. 288: Des Cahill is the Chief Marketing Officer for Oracle CX Cloud Suite, an integrated set of marketing, sales, commerce and service solutions that power…
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Blog Posts, Customer Success, Growth, Marketing, Marketing, Metrics, SaaStr Events, Sales, Sales, Scale, VideosJason Green, Emergence Capital Founder, and General Partner moderates a discussion with Janine Pelosi, Zoom Head of Marketing and Online Business and Tolithia Kornweibel, Gusto Head of Marketing. Want to…
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Career Growth & Advice, Compensation, Hiring, Marketing, Marketing, Podcasts, SaaS Product Pricing, Sales, Sales Ep. 286: Allie Janoch is the Founder & CEO @ Mapistry, the startup that makes environmental compliance simple. As for Allie, prior to founding Mapistry she…
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Blog Posts, Career Growth & Advice, Company Culture, Hiring, Leadership, Marketing, Marketing, Metrics, Product, SaaStr Events, VideosDavid Cummings is the co-founder of the Atlanta Tech Village, Pardot which sold to ExactTarget/Salesforce.com, Hannon Hill, Rigor, SalesLoft (raised over $75M in capital), Terminus (raised over $25M in capital),…
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