Blog Posts, Marketing, Metrics
It’s too long if you are bootstrapped (you don’t have a year) and too short if funded and NRR > 100% — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) August 19, 2021…
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Blog Posts, Growth, Marketing, Marketing, Metrics, Q&A
Q: I have a SaaS startup. I feel my marketing team does not make enough efforts. Should I fire the team? No … take that concern and energy and instead…
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Blog Posts, Featured Podcasts, Featured Videos, Marketing, Podcasts, Product, Videos
Chime wasn’t the first digital bank, but it certainly became the largest. Hear how Chime CEO and co-founder, Chris Britt, won in a highly competitive market.
Blog Posts, Featured Podcasts, Featured Videos, Marketing, Podcasts, Product, Videos
Hear from PagerDuty CPO, Sean Scott, and CMO, Julie Herendeen, on how PagerDuty has embraced a product-led growth model and the success they’ve seen since doing so.
Blog Posts, Marketing, Marketing
In the early days of SaaStr we put together a strawman First Sales Rep Comp Plan. Use it, modify it (or of course, ignore it) as you see fit. If…
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Blog Posts, Growth, Hiring, Marketing
There is a lot to do in marketing But a new VP of Marketing will really only do 3 things Ask them what those top 3 are before you hire…
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Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Videos
Join ServiceNow’s Chief Customer and Partner Officer, Lara Caimi, and VP of Strategic Operations for the Customer and Partner Organization, Aneesa Sayall, as they discuss how hitting the gas on how they deliver partners is fundamental to how ServiceNow scales to $10B and beyond.
Blog Posts, Growth, Marketing, Sales
Q: What are the most common challenges of a VP of marketing transitioning into a Chief Revenue officer CRO role? I’ve almost never seen this work. But I see more…
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Marketing, Marketing, Podcasts
Ep 433: Is your marketing team struggling to deliver the right kind of prospects and accounts that actually convert into revenue for your company? In this episode of the…
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Blog Posts, Marketing
Secrets to a solid interview: 1/ Interview your heroes2/ Do an hour of research3/ Write out 5 great questions + 5 back-up questions4/ Listen, and ask +1 follow-up question on…
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Blog Posts, Customer Success, Growth, Marketing, Q&A
Q: Dear SaaStr: What Percent of My Revenue Should Come from Referrals and Word of Mouth? Ultimately, almost all top software companies end up getting 20-50% or so of their…
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Blog Posts, Early, Marketing, Q&A, SaaS Product Pricing, Sales
Q: Dear SaaStr: Should I Publish My Pricing? If you aren’t sure — then yes. Transparent pricing has many advantages: It makes the sales process simpler. It allows prospects and…
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Customer Success, Marketing, Marketing, Q&A
Do whatever is best for the customer. It’s incredibly frustrating when a customer cancels, especially, one you’ve put a ton of work into. But the thing is, it’s not necessarily…
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Blog Posts, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, Videos
In this female-powered panel, get ready to learn from CMOs Carilu Dietrich of 1Password, Isabelle Papoulias of Mediafly, and VP of Product Marketing and Demand Gen, Katrina Wong of Segment on both the importance and effective tactics in building the ideal customer profile.
Blog Posts, Marketing, Q&A
Q: How did you get started creating your SaaStr community, and how could I get started on making one for a different industry? SaaStr is a lot of things, but…
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