Blog Posts, Featured Posts, Marketing
Want Leads? We Got ‘Em
If you sell to B2B companies in particular and want leads — we got ’em. SaaStrEuropa is coming up FAST on 12-13 June. We’ll have 2,500 founders and execs right…
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Blog Posts, Featured Posts, Marketing
Blog Posts, Engineering, Featured Videos, Growth, Marketing, Marketing, Metrics, Other, SaaStr Events, Scale, Videos
Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)
Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect…
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Blog Posts, Company Culture, Compensation, Customer Success, Featured Videos, Growth, Hiring, Leadership, Marketing, Marketing, Metrics, SaaStr Events, Sales, Scale, Videos
A Step by Step Guide to Revenue Growth with Mark Roberge (Video + Transcript)
Mark Roberge is a senior lecturer at Harvard Business School and the former CRO at Hubspot. His session was our highest-rated session at SaaStr Annual 2019 and you’re about to…
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Blog Posts, Marketing, Marketing, SaaStr Events, Sales, Scale, Videos
The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)
The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate…
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Blog Posts, Growth, Marketing
Exhibiting at Events is Expensive. Very Expensive. Here are 9 Reasons You Should Still Do the Top Ones.
It took me a while to understand the power of events and field marketing. One thing is clear — events are expensive. Putting on your own event is expensive —…
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Career Growth & Advice, Early, Leadership, Marketing, Marketing, Other, SaaStr Events, Videos
Visual Stories that Sell With Pixar and Prezi (Video + Transcript)
Well-known storytellers, Jason Katz – Chief Storyteller @ Pixar, and Peter Arvai – Co-Founder & CEO @ Prezi, held a powerful session on all things storytelling at SaaStr Annual 2018….
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Exit, Featured Podcasts, Marketing, Marketing, Podcasts
SaaStr Podcast #198: Maria Pergolino, CMO @ Anaplan On How To Create True Alignment Between Sales and Marketing
Welcome to Episode 198! Maria Pergolino is the CMO @ Anaplan, the company that allows you to accelerate decision-making with effective planning. Anaplan had a wildly successful IPO earlier this year…
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Career Growth & Advice, Marketing, Marketing, SaaStr Events, Scale, Videos
Insider’s Guide To Building Great Product w/Merci Grace, Slack’s First Head of Product (Video + Transcript)
We recently had the honor of hosting Merci Grace, Slack’s very first head of product, at the SaaStr Co-Selling Space for a deep dive session with SaaStr COO Mallun Yen…
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Leadership, Marketing, Marketing, Podcasts
SaaStr Podcast #193: Joe Chernov, CMO at Robin On What Makes The Truly Special CMOs
Welcome to Episode 193! Joe Chernov is the Chief Marketing Officer at Robin, the startup that simplifies scheduling, visibility and management of meeting rooms, desks and people in your workplace. To…
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Blog Posts, Growth, Marketing, SaaStr Events
10 Secrets to Putting on a Great Event
So we’ve been putting on events for a while at SaaStr. It started off by accident — we did a meet-up in 2013 as an experiment, with no content. And…
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Blog Posts, Early, Marketing
Corporate Blogs Always Work. But Only If You Do Them Right.
How do you leverage a corporate blog to actually generate leads? There are 100,000,000+ blogs. And “worse” — there are 100,000,000+ new blog posts posted each month! The last thing…
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Blog Posts, Early, Marketing, Marketing, SaaStr Events, Scale, Videos
A No-BS SaaS Marketing Framework with Andrus Purde, Founder of OutFunnel (Video + Transcript)
At SaaStr Europa, we learned a 5 step marketing framework from Andrus Purde, Founder at OutFunnel. What category does your startup fit into? And are you utilizing the right marketing…
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Career Growth & Advice, Marketing, Marketing, SaaStr Events, Scale, Videos
Insider’s Guide to How Zoom Does Marketing with Janine Pelosi (Video + Transcript)
The SaaStr Co-Selling Space was a-buzz last month when Zoom’s Head of Marketing (and the company’s very first marketing hire to boot) Janine Pelosi sat down with SaaStr COO Mallun…
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Blog Posts, Growth, Marketing
Webinars Almost Always Work
One thing if you are a first-time founder in SaaS that may seem as boring as you can imagine is webinars. You never go to them. And they seem like…
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Career Growth & Advice, Marketing, SaaStr Events, Scale, Videos
Everything Breaks When You Go Into Hypergrowth Mode, with UiPath (Europa Video + Transcript)
At our inaugural Saastr Europa in Paris this past June, Accel Partner Luciana Lixandru and UiPath CMO Bobby Patrick discussed what breaks when your business goes into hypergrowth mode (hint: pretty…
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