“Our new website converts ˜2x better than the previous one” — Startup A at $10m ARR “Leads seem to have fallen by about 40% since we changed the website” — Startup B at $10m ARR Does your marketing site really matter, past a point? ...
In the run-up to 2023 SaaStr Annual on Sep 6-8 in the SF Bay Area again, one of the presentations from 2021 resonates much more in 2023 than it did back then. Dave Barrett, CEO of Expensify, on how to leverage having a true PLG product to weaponize marketing. ...
There’s no time like the present era of change to uncover opportunities that can distinguish your business from competitors’ as the skies clear. Having navigated through the early days of mobile and the multiple macro disruptions since to take Braze public and scale to a revenue run rate of $400+ million, Bill has put this strategy to the test.
Dear SaaStr: Should Your Ask a Prospect What Competitors They Are Looking At? You’ll find 90% of the time you’ll want to not just tell a client who you are competing with — but do so aggressively. And box the competition out at the start. “Great to learn about your...
Dear SaaStr: What Percentage of Customers Choose Prepaid Annual Billing Versus Monthly? Answer: The percent that want to. Annual billing is a wonderful thing, done right: In the early and middle days, it’s magical for cash flow — assuming it’s prepaid on a...
Top advantages to being a first mover: – No roadmap– Tiny market– Customers aren’t sure– Limited legitimacy– Never budgeted– VCs don’t get it– Many VPs don’t get it– Tiny TAM at first– Seems minor to many–...
I personally was terrible at many growth tactics, growing Adobe Sign / EchoSign. I didn’t know much about anything other than direct sales at the time. I’ve sure learned a lot since. However, there were a few things I/we were relatively good at early on: Integrations...
When you think about Nike, it’s not just a pair of shoes that comes to mind. Instead, you imagine yourself as an unstoppable athlete, sprinting towards victory or pushing your limits in the gym. This is because Nike has mastered the art of storytelling,...
There are two great SaaS companies I’m working with right now. Both have a sales-driven process, selling to SMBs. Both have a CAC payback that is very short — around 90 days. Both have roughly the same number of employees (roughly 50). One is cash-flow...
Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. But simply sending out a few press releases isn’t enough –– you need a...
In scaling the cash-flow side of SaaS, there’s almost nothing more powerful than annual contracts combined with prepaid cash. It’s just such a huge benefit. At least — on paper. In a spreadsheet. Done right, you get all the cash up-front, and your...
One thing if you are a first-time founder in SaaS that may seem as boring as you can imagine is … webinars. You yourself as a founder or even sales exec never go to them. And they seem like something you do, well, later. When you are bigger. But I’d...
The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. But you’re falling, dodging, climbing, and hoping to scale the top of a mountain. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer...
While many of the companies on SaaStr are based in North America and then expand to Europe and APAC, we’re seeing more and more expansion going the other way. Celonis started 12 years ago in Germany and recently began its move into the U.S. market. This has...
In this post, SaaStr Founder and CEO Jason Lemkin shared five super simple ways to generate more leads and grow your company that always work. Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money...