Want To Do a Podcast? More B2B Content? Build More of an Audience? Here’s My #1 Tip
So many people are producing B2B content these days, let me just give my #1 bit of advice: If you think a piece of content great, it may not perform that well. You’ll see. But if you don’t think it’s great, it will bomb. Some of the best of our 1000s...
Dear SaaStr: How Can I Get Sales and Marketing to Work Better Together?
Dear SaaStr: How Can I Get Sales and Marketing to Work Better Together? The simplest way is to get sales and marketing to work together is to (x) align marketing’s #1 goal to a revenue-related “commit” that (y) sales agrees to. Your VP Sales Has a Sales Quota. Your VP...
What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events?
So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? Or massive ones like Dreamforce, Inbound, SaaStr, Shoptalk, RSA, Money 20/20 etc? It’s a question especially a lot of marketers with...
8 Quick Ways to Get More High Quality Leads. Right Now.
Dear SaaStr: What’s the best way to get more leads right now? There are many “lists” you can buy out there, and most will perform relatively poorly. You can have an AI SDR assemble its own list of prospects to auto email. That rarely works all that well,...
Dear SaaStr: Which SaaS Products Offer ONLY Annual Pricing?
Dear SaaStr: Which SaaS Products Offer ONLY Annual Pricing? Many of the companies I’ve invested in only offer annual pricing. The common denominator is: they are products that require some real business process change to achieve the value from the product. and that...
Dear SaaStr: Should Cancellations be Effective Immediately for a SaaS Company? Why?
Dear SaaStr: Should Cancellations be Effective Immediately for a SaaS Company? Why? Yes, they are leaving. But they may still come back. And even more likely, if you treat them well, they still may tell others to use you. So — do whatever is best for the customer....
A Trend to Avoid: The CMO That Wants to be CRO
Dear SaaStr: What are the most common challenges of a VP of marketing transitioning into a Chief Revenue officer CRO role? I’ve almost never seen this work in B2B / SaaS. But I see more and more VPMs wanting to be CROs in the past few years. Be wary. Way, way too many...
Dear SaaStr: How Do I Develop Inbound Leads in a New Category?
Dear SaaStr: What’s the best way to develop inbound leads when creating a new market/product category? The answer is you do All of It. Just more of it. I’ve done it, I’ve lived it. It’s harder because there is no SEM or SEO volume. ...
Dear SaaStr: Should We Allow Refunds in a Multi-Year SaaS Contract Paid Upfront?
Dear SaaStr: Should We Allow Refunds in a Multi-Year SaaS contract Paid Upfront? Let me add a slightly controversial answer. If you’re still a startup, then I’d say — Maybe. If pushed. If it’s important to the deal, when signing. And maybe,...
The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta
The CMOs of Snowflake, LinkedIn, and Carta come together to discuss the complexities and strategies for marketing growth amidst market changes.
How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki
In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. During a conversation at SaaStr Annual with Jason Lemkin, founder, and...
How to Build Pipeline and GTM Alignment in 2024 with Datadog’s CMO Sara Varni
Sara Varni, CMO at Datadog hosts SaaStr’s Workshop Wednesday, to share how to build pipeline and create alignment across sales and marketing.
Underpricing: It Can Help You Win Deals. But It Won’t Magically Bring Them In The Door On Its Own.
Dear SaaStr: Is Underpricing a Good Strategy to Gain Traction? Yes, to some extent — once a category is well established and there is a subset of functionality that is commoditized. But it’s not a marketing strategy. It’s more a tactic to win deals vs....
Dear SaaStr: In B2B Startups, How Useful is Cold Calling?
Dear SaaStr: In B2B Startups, How Useful is Cold Calling? Look, I hate getting those calls. Especially the really pushy, dumb ones from SDRs that barely know their own products. Do those work? I don’t know. However … cold calling, done by folks who have...
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