5 Customer Marketing Strategies Guaranteed To Grow Your Business with Tara Robertson, CMO at Bitly (Pod 654 + Video)
The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. But you’re falling, dodging, climbing, and hoping to scale the top of a mountain. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer...
Secrets to Scaling a Company in Hypergrowth Mode with Celonis President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona (Video)
While many of the companies on SaaStr are based in North America and then expand to Europe and APAC, we’re seeing more and more expansion going the other way. Celonis started 12 years ago in Germany and recently began its move into the U.S. market. This has...
10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2 (Pod 653 + Video)
In this post, SaaStr Founder and CEO Jason Lemkin shared five super simple ways to generate more leads and grow your company that always work. Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money...
Build vs. Buy is Mostly Really Now vs. Later
In the early-ish days, maybe even as far as $10m-$20m in ARR, as you talk to larger prospects, you’ll have a lot of “Build vs Buy” discussions. We didn’t hear these as often in the peak crazy times of late 2020-early 2022, when budgets to buy...
10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 1 (Pod 652 + Video)
If you’re looking for a marketing strategy to grow your SaaS business, SaaStr’s very own Jason Lemkin has five things you can do today, this week, or this month that always work. And the great news is that almost everything costs little to no money. Most SaaS...
Dear SaaStr: How Can I Get Sales and Marketing to Work Better Together?
Dear SaaStr: How Can I Get Sales and Marketing to Work Better Together? The simplest way is to get sales and marketing to work together is to (x) align marketing’s #1 goal to a revenue-related “commit” that (y) sales agrees to. Your Has a Sales Quota. Your VP...
Lessons From Selling to 10,000 Startups With Zendesk VP of Startups, Kristen Durham (Video)
B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. Others may seek to corner the SMB market. However, what many businesses may overlook is the startup segment. Often, startups are lumped in with...
Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty
A long ways back, I was meeting with one of our largest customers, one of our first $1m TCV deals. As I was coming, someone else was leaving – Marc Benioff. He’d come (flying private I assume, and possibly straight from Hawaii) to … kiss the...
How To Scale Your Go-to-Market Strategy at Every Stage with Cipio Partners Managing Partner Rolan Dennert (Video)
Most startup founders create companies to grow them. While all organizations are different, one core truth remains — Everything changes. This is true in life and business. If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy...
Cutting Off Your Long Tail: When Is It Worth It?
Ah the death of yet another Free edition pic.twitter.com/5DBtQghaWO — Jason ✨Be Kind✨ Lemkin (@jasonlk) April 11, 2023 So folks in general are under more pressure to hit numbers and the plan than just a few quarters ago, and at bigger startups, that brings up...
Dear SaaStr: What Should a CEO Look For in Hiring a Fractional or Part-Time Chief Marketing Officer?
Dear SaaStr: What should a CEO look for in hiring a fractional or part-time Chief Marketing Officer? Someone that can own a number. There are tons of folks, especially in the Bay Area, who want to consult with you in a senior marketing role. Tons of them. What very...
TAM is Great. But What Really Matters is That You Believe You Can Hit $100m ARR in 7 Years.
I have a strong, semi-proven thesis that in SaaS, market size doesn’t matter that much … at least in the traditional top-down sense. Yes, many of the big winners in SaaS entered already large markets, from CRM (Salesforce) to ERP (Workday) to Collaboration...
5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)
So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. Some of the benefits of PLG are: The ability to grow faster A more accessible product for potential customers Greater communication...
Dear SaaStr: When Is It “Too Early” To Hire Your First Marketer?
Dear SaaStr: When Is It “Too Early” To Hire Your First Marketer? In a perfect world, you’d learn something about marketing first before you hire someone to take it over. I.e., you’d experiment and at least make some progress in: Content Marketing. Can you...
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