Dear SaaStr: In B2B Startups, How Useful is Cold Calling?
Dear SaaStr: In B2B Startups, How Useful is Cold Calling? Look, I hate getting those calls. Especially the really pushy, dumb ones from SDRs that barely know their own products. Do those work? I don’t know. However … cold calling, done by folks who have...
The Top 10 Questions to Ask a VP of Marketing in an Interview (Updated)
There is a lot to do in marketing But a new VP of Marketing will really only do 3 things Ask them what those top 3 are before you hire them You may need something different — Jason ✨????SaaStr.AI Sept 10-12✨ Lemkin (@jasonlk) August 4, 2021 I’ve...
6 Growth Channels that Actually Work with Oneleet’s Head of Growth
Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work.
The Three P’s: How To Steal Customers From Your Biggest Competitor
Dear SaaStr: How Do I Take Over Customers From My Biggest Competitor? You can do it, it happens all the time. But you gotta put in the work. 95% of vendors and folks and sales reps don’t actually put in the world. You gotta do the 3 P’s: Patience. Persistence....
Dear SaaStr: Does It Make Sense to Have Post-Sales Functions Report into Sales?
Dear SaaStr: Does It Make Sense to Have Post-Sales Functions Report into Sales? In many ways, this is the question of the day. So many SaaS companies, faced with slower growth, are moving CS in particular in to the sales department, trying to get more growth from the...
Top 5 Lessons Learned from Scaling GTM Teams at Notion, Asana, and Dropbox
Robbie O’Connor, GM EMEA at Notion and first European hire at Asana and Dropbox walks through the building blocks required to scale GTM teams and operations
How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond
Mark Roberge, SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies.
Dini Mehta, former CRO at Lattice, Kate Ahlering, CRO at Calendly, and Mark Wayland, CRO at Box, share their stories and offer advice to founders on how to scale companies from $0 to $100M ARR in Revenue and beyond.
How to Use AI-Powered Marketing to Get More Leads and Customers with Guillaume Cabane of HyperGrowth Partners (Video + Pod)
Guillaume Cabane, Co-Founder and General Partner at HyperGrowth Partners, shares how you can use AI-Powered Marketing to win outbound, SEO, and paid.
Dear SaaStr: If I Whitelabel My SaaS Product, Will it Hurt Me on Branding?
Dear SaaStr: If I White-label my SaaS, will it hurt me on branding my own company? Just do it. If it’s easy to do. Lots of folks agonize over white-labelling. The brand benefits will go to my partner, not me. I’ll be valued less. Etc. etc. But bear in mind a few...
Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
What are the biggest GTM mistakes founders make? SaaStr’s Founder and CEO Jason Lemkin shares the top 10 mistakes founders make again and again.
So Much Of Your Marketing Site is Stale. Check It For Real Every Quarter. Every Page.
So I was going back to Salesforce’s Investor Relations pages to research a 5 Interesting Learnings post and I noticed something I’d seen the last time I went there: The homepage for Salesforce’s investor relations still highlights a 2022 (!) investor presentation....
5 Tips for Successful Upmarket Expansion with Thoropass CRO and Head of Demand Gen
Thoropass CRO Bryan Caplin and Head of Demand Generation Jenna Keegan share when you should move upmarket and 5 tips for how to move upmarket successfully.
The Future of AI in Sales with Gong’s CEO and Co-Founder Amit Bendov
Gong’s CEO and Co-Founder Amit Bendov sat down with SaaStr Founder and CEO Jason Lemkin at SaaStr Europa 2024 to talk about all things AI and the lessons learned while scaling to billions. Back in 2015, Google AI beat the world chess champion easily. AI was starting...
Dear SaaStr: How Can I Reduce Our Churn Rate in SaaS?
Dear SaaStr: How Can I Reduce Our Churn Rate in SaaS? You’ll get a ton of advice, but two high-level efforts always work to ground your efforts here: Measure it, segment it — and make it a core goal to drive it down. I’ve yet to work with a SaaS company that made...
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