What should a CEO look for in hiring a fractional or part-time Chief Marketing Officer?
Someone that can own a number.
There are tons of folks, especially in the Bay Area, who want to consult with you in a senior marketing role. Tons of them.
What very few will do is own a number:
- Own a lead commit.
- Own growing your pipeline.
- Own a marketing budget against a revenue commit.
- Etc. etc.
I see fairly little point in hiring a senior resource that won’t own a key number (and a key goal) or two.
If you can find one that will do this part-time and is effective, though, it sometimes can work.
Run from those that won’t sign up for quantitative goals.