What should a CEO look for in hiring a fractional or part-time Chief Marketing Officer?

echojason@gmail.com'

JASON LEMKIN

Someone that can own a number.

There are tons of folks, especially in the Bay Area, who want to consult with you in a senior marketing role. Tons of them.

What very few will do is own a number:

  • Own a lead commit.
  • Own growing your pipeline.
  • Own a marketing budget against a revenue commit.
  • Etc. etc.

I see fairly little point in hiring a senior resource that won’t own a key number (and a key goal) or two.

If you can find one that will do this part-time and is effective, though, it sometimes can work.

Run from those that won’t sign up for quantitative goals.

View original question on quora

Published on October 24, 2017
Share This