How to Incorporate AI Into Your Demand Gen and Marketing with Guillaume Cabane
HyperGrowth Partners’ Co-Founder and GP Guillaume Cabane walks through how to incorporate AI into Demand Gen & Marketing and picking the right tools for you
7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast
SaaStr Founder and CEO Jason Lemkin sits down with Exit Five’s Dave Gerhardt to talk all things marketing in SaaS and shares his 7 Marketing Hot Takes
Top 10 GTM Mistakes Founders Are Making Today with SaaStr CEO Jason Lemkin
SaaStr CEO Jason Lemkin walks through the Top 10 GTM Mistakes Founders Make Today when and some cheat codes to avoid them.
Snowflake CMO Denise Persson: Building Your Marketing Strategy to The First $100,000,000 in ARR
Denise Persson, the CMO of Snowflake, shares the five secrets to a winning marketing strategy to grow your company’s revenue and cement customer loyalty.
What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin
SaaStr Founder and CEO, Jason Lemkin, and Zapier CEO, Wade Foster, sit down with Casey Hill to discuss the future of B2B SaaS in 2024 and beyond.
Focus Your Marketing Efforts on What Your VPM is Good At
I’ve re-learned something about marketing every year working on the SaaStr Annual for 10+ years. And that thing I’ve learned is that you can take two brutally competitive products, that are very similar, give each a booth at SaaStr Annual, Europa or at one...
The #1 Thing Your VP of Marketing, VP of Sales and CEO All Have to Agree On
Dear SaaStr: How do I drive alignment between my new VP of Marketing and my VP of Sales? The simplest forcing function to help your first VP of Sales and Marketing work well together is for you all to agree on what the #1 core metric in the funnel is. And then what...
Lead Rich vs. Lead Poor Environments
So last month, two companies I’ve invested in: both crossed $5m in ARR both also grew at the exact same rate last month MoM both also basically have the same ACV (~$50k) both have about the same number of folks on the sales and marketing teams, respectively both...
Should You Get a Booth At a Top Industry Event — Or Just Hack The Event?
So we’ve been doing SaaStr Annual’s since 2015, and we’re excited for the biggest and best SaaStr Annual 2024 ever, Sep 8-10 in SF Bay Area, as well as 5,000+ at SaaStr Europa 2023 in London in June. Now we sell a lot of sponsorships to these events...
Don’t Hide in Zero Cost Marketing
The lowest ROI I can think of in marketing is probably writing a book There is ROI there, done right, don't get me wrong. Our book has sold 70,000 copies. But the amount of energy you can burn on a book no one reads can be so, so high Just think about it before...
Dear SaaStr: Funding Aside, What Are The Top 3 Things That Stop SaaS Companies From Growing From ~$25k MRR to ~$250k MRR?
Dear SaaStr: Funding Aside, What Are The Top 3 Things That Stop SaaS Companies From Growing From ~$25k MRR to ~$250k MRR? Let’s step back. If you have gotten to $25k in MRR ($300k in ARR) … you have something. Real. It’s not big enough yet. But it’s real. So … You...
Dear SaaStr: How Can an Early Stage SaaS Startup Get its First 1-3 Pilot Fortune 500 Paying Customers?
Dear SaaStr: How Can an Early Stage SaaS Startup Get its First 1-3 Pilot Fortune 500 Paying Customers? It’s not magic. And it’s not a mystery. Even though it can seem like it, until you’ve done it yourself. There are basically two paths, and one...
Dear SaaStr: How Do You Handle Customers That Want to Build It In-House?
Dear SaaStr: How Do You Handle Customers That Want to Build It In-House? Be “Cool”. What I mean is, we all go through this, at least, a lot of us. When you first build a start-up, it’s often feature-poor, with little-to-no brand. Internal IT teams sometimes think they...
How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures
Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your SaaS sales and marketing efficiency. In recent years, the average Magic Number and benchmark for go-to-market efficiency has dropped from .7x to just .3x. How has the happened? And what can founders and revenue leaders do to turn around their budgets for efficient growth?
Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan
Welcome to the latest installment of our “What’s New” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more.
SVP and GM, SaaStr
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