The Top 10 Questions to Ask a VP of Marketing in an Interview (Updated)
There is a lot to do in marketing But a new VP of Marketing will really only do 3 things Ask them what those top 3 are before you hire them You may need something different — Jason ✨Be Kind✨ Lemkin (@jasonlk) August 4, 2021 I’ve interviewed 100s of VP of...
Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed (Pod 634 + Video)
What do some of the most successful PLG companies have in common? How do you build a best-in-class go-to-market model to get to 100mn ARR and beyond? Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a...
Want Happy Customers? Implement the 5-Visits-Plus-2-Badges Rule. For Your Customer Success Team — And You. (Updated)
If you are a SaaStr reader, you’ll know how passionate I am about Customer Success, since Day 1. For one simple reason: Second Order Revenue. Upsells. Renewals. Word-of-Mouth. Champion Change. What it all means is that if you do it right, you’ll make 6x or...
Exhibiting at Events is Expensive. Very Expensive. Here are 9 Reasons You Should Still Do the Top Ones.
It took me a while to understand the power of events and field marketing. And yes, there’s a lot of irony here given that we’ve been doing SaaStr Annuals since 2015 (!). But $1 Trillion a year is spent on business events. Yes, one trillion. Perhaps...
5 Signs You Need to Hire a PMM (Yesterday) with Brex VP Product Marketing Emi Hofmeister (Video)
The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. Hiring a product marketing manager (PMM), however,...
Sustainability In Marketing: Leveraging Compounding Channels For Long-Term Growth with Demandwell and Exit Five (Video)
Achieving sustainable growth in SaaS marketing is about balancing channels from a high-level strategy and a tactical point of view. Optimizing short-term gains with long-term investments and controlling customer acquisition costs (CAC) leads to more sustainable...
Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow (Pod 628 + Video)
In many companies, the longtime dispute between sales and marketing prevents them from collaborating or agreeing on a goal. Divvy’s CRO, Sterling Snow, created a structure aligning these two teams with others to create a formidable revenue team. This structure drove...
Don’t Sell SaaS Like It’s 2012 with Reprise Co-Founder Evan Powell and Glasswing Ventures Founder & Managing Partner Rudina Seseri (Video)
Cloud-driven commerce has transformed how we use technology, and we expect it to do as much. But the SaaS-savvy customer of today does not fit into the current rigid, outdated sales process. SaaS companies must adapt and develop a future-proof sales model that...
As Long As You Are Growing 60% Or More — Your Competition Can’t Really Hurt You
Can you get to $145,000,000 in ARR, IPO, and be worth $1.1 Billion with a sales-driven motion … And still just burn $14m getting there? Yes, you can Example: quiet SaaS learning software Docebo: pic.twitter.com/jtGwErBPu6 — Jason ✨Be Kind✨ Lemkin (@jasonlk)...
Knowing — and Sharing — Your Zero Cash Date (Updated)
One of the most important operating metrics in your SaaS start-up, if you aren’t predictably cash-flow positive, is your Zero Cash Date (“ZCD”). You hear a lot about SaaS metrics, but this one doesn’t often come up. It should, and it should be...
Move Over, Sales: Why Product and Marketing are the C-Suite’s New Power Partnership with Checkout CMO Leela Srinivasan and CPO Meron Colbeci (Pod 627 + Video)
The relationship between product and marketing has always been a part of the C-suite’s success mantra but has historically not been discussed enough. With the collaboration of ideas and goals between marketing and the product team, startups can drive more...
Hiring a Marketing Team to do Lead Generation is a Big Mistake. Here’s Why…. with Hunters Head of Demand Generation and Field Marketing Sarah Breathnach (Video)
Going from a business of 50 people to 150 people, growing revenue 5x, and completing two major rounds of funding will teach a person a lot about the startup world. Sarah Breathnach, Head of Demand Gen and Field Marketing at Hunters and 3x startup marketing leader, did...
From 0 to 6 Million Users in 5 Years: How ClickUp Stood Out in a Crowded Market with Chief Creative Officer Melissa Rosenthal and Chief Growth Officer (Video)
Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins? ClickUp has grown and found its voice in an industry of category players, with a staggering six million users within five...
Secrets to Revolutionizing Enterprise Sales Growth with End-to-End RevOps with Calendly CRO Kate Ahlering (Video)
In the current economic climate, investors weigh profitability over growth. There’s a trend toward transitioning from growth at all costs to paths to profitability. If you’re a go-to-market operator, you know this new imperative is not an either/or. Your...
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